Recently it came to light that DICE has chosen not to include a single-player campaign in Star Wars Battlefront for the simple reason that no one would even play it anyway. Now, clearly DICE and EA have done this market research on this front. Between the two of them they've probably built a pretty clear picture of how popular single-player has been in previous DICE titles.
What they neglect to mention, however, is that every Battlefield campaign, bar none, has been universally bad. That’s no slight at DICE; the team knows what it’s doing with multiplayer, but the single-player introduced after Battlefield 2 basically screams tacked on. If DICE went to lengths to include a solid campaign with Star Wars Battlefront in the region of Call of Duty quality you can bet your bottom dollar that gamers would lap it up. Where once we drowned in single-player Star Wars shooters, we’re now stranded on Tatooine without a drop of Bantha-blood fizz to drink. [More]