Over the years we’ve all come to love and loathe certain publishers. It’s easy to feel aggrieved when a game doesn’t turn quite how you expected it to, or there are problems which you’re certain have been caused by the higher ups and the suits. The publishers are the cash and the glitzy advertising, trying to sell an experience to as many people as they can for as little cash as possible, as often as they can get away with it. This is all publishers to a certain degree, it’s how the fundamentals of business work. Where they often differ, however, is how they treat us - the gamers.
It’s a bit of a low hanging fruit, but let’s take Ubisoft as an example. Around about 2 or 3 years ago the French publisher was universally beloved. The ensuing years have made Ubisoft a whole stack of cash, but their journey has been rife with controversy, disappointment, and distrust. We’ve had some greats, like South Park: The Stick of Truth and Far Cry 4, but these have been overshadowed by unoptimised performance and downgraded graphics in Assassin's Creed Unity and Watch Dogs. [More]