Retail stores' ouroboros-like cannibalising of themselves continues apace with the news that ‘Steam Sections’ are being placed in stores across North America and the UK. In these new sections gamers will be able to pick up Steam hardware like the Steam Controller, Steam Link, and a select number of Steam Machines. Before heading home, connecting it to Valve’s digital store and never heading back into the brick and mortar shop again.
It smacks of desperate times, desperate measures for stores, which are attempting to stave off the ever-increasing threat of digital downloads but stocking whatever they can to bring punters in. For Valve however it’s a big win, and it’s one step closer to parity in the public’s perception of consoles and PCs. Once you can head on in and pick up a PC gaming device as easily as a console, we’re bound to see an influx of console gamers. [More]