News emerged this week that there was a ‘pre-order crisis’ in Britain and across much of Europe. A crisis, that is, for retailers, rather than us, the gamers. It seems the legions of dodgy launches, shady DLC plans, retailer-exclusive pre-order content, and savvy spenders has seen a turnaround in those willing to put their money where their mouth is before a game is out.
Pre-ordering has always been a thing, but it obviously served a far better purpose when stocks were genuinely limited and it was your only chance at getting your hands on a game. Nowadays every game store you walk in has copies of the latest AAA title stacked 40-deep, and any guarantees of launch day availability mean zilch in the grand scheme of things. [More]