As if Sony wasn't treading water already, it faces another blow. Kazuo Hirai steps down as the "Chairman" and "Representative Director" of Sony Corporation today. He is still the President and CEO of Sony Corporation, which he took back in February 2012, but this relinquishment of duties seems bizarre.
Voted by Entertainment Weekly as one of the most powerful executives in the entertainment industry, Kazuo Hirai is attributed with the Playstation's success in the Western world. So to many game analysts and gamers alike, this is a disappointment; but not to the man himself. Kazuo believes the change is for the better....
As Hirais leaves the job posts to Andrew House, President of Sony Computer Entertainment, effective this month. And he suggests that he will bring good news for the Electronics Giant.
After all the dust settled, Kazuo Hirai backed up his commitments and is now at work trying to fork out Sony from the financial mess and convincing investors to still hang on. Hirai, upon becoming the CEO and President from Howard Stringer, devised a planned called "One Sony" that would put more focus on it's three product pillars: Games, Mobile and Digital Imaging.
GD is now putting all the pieces together and thinks this strategy's foundation is almost complete. Those three products are significant to Sony's rise in the electronic and entertainment world. So we found out what has about to them following the 'One Sony' Strategy. A carefully chalked-out plan that is going to change the very foundation; Sony works on going forward.
First is Games, an important(more legendary we might add) sector for Sony whose Playstation platform solidifies it's status in the gaming world. Recently, Sony made a big move and bought cloud gaming giant Gaikai for $380 million. Thinking cloud service is the future, Sony will chalk out a plan to implement this service in it's next generation of consoles. A feature that will set them apart from the competition.
Then comes Mobile. A sector at which Sony thrived for a short period along with it's joint venture partner Ericsson. Succeeding with quality high-end devices, Sony Ericsson soon found themselves taken out of the competition because of ridiculously high prices and tough competition from namely two Giants - Apple and Samsung. Now, Sony have decided to shake up the platform only this time, they want absolute control. Following the strategy, Sony has now purchased Ericsson and will now patent their future phones with "SONY". Having total control over it's mobile business is a good start, we would say.
And then there is Digital Imaging. This sector is heavily crowded by small and big companies alike. Sony is selling good if not the best here. With companies like Nikon, Samsung and Cannon hot on it's heels, Sony will do everything in it's power(alot of power...) to become the numero uno of the digital camera space. Barring few, not all companies can invest a whooping $1 billion in it's digital censor technology and production. Sony did just that. Results will be remarkable if they can nail this in their smartphones, tablets and most importantly; cameras. The market is booming and a new change will be welcomed.
This is what we've found. Coming off a record $5.7 billion loss, Sony is in no mood to throw in the towels.....just yet. "One Sony" is a remarkable strategy and has the idealogies to bring back Sony's former glory.
In an interview, House spoke on Hirai's mission," One Sony is the mantra: It's about pulling together the resources of the company in the best way possible, and with no fiefdoms and no infighting to be tolerated." Asked if he believes in Kazuo Hirai's abilities,"There's a sense that Kaz is a change-agent. He has absolutely set out his mantra that Sony will change and he will change Sony." We totally agree on his concerns about infighting. That has caused alot of problems for the company before. Cleansing that will provide a working environment wherein Sony's change is accepted and respected.
From Sony's massive losses to it's new strategy, from Kazuo Hirai's resignation to his rock-solid belief in Sony, it all comes down to us. If we and investors only believe them ans support them, Sony can reach it's God-like status it once enjoyed, and we, well more of consoles, games and new technology is always a good thing, right?
Will the financial slump be too big of an objective to overcome? A company who Steve Jobs admired and praised in his lifetime deserves to. Do you feel and think the same way? Or otherwise? Let us know.