Reports are emerging that AMD is planning to blow the entry tier CPU market wide open with the launch of its Ryzen 3 processors. AMD has announced two SKUs to kick off its Ryzen 3 range, the Ryzen 3 1200 and the Ryzen 3 1300X. Both are quad-core with four threads, with the 1300X clocked higher than the R3 1200. The big news though is that AMD could be planning to annihilate Intel’s i3 and low-end i5 CPUs with a staggering $109 price point for a quad-core processor.

The more powerful AMD Ryzen 3 1300X will have four cores clocked at 3.5Hz base, 3.7GHz boost clock, while the AMD Ryzen 3 1200 will have four cores clocked at 3.1GHz base, 3.4GHz boost. They will allegedly carry price tags of $129 and $109 respectively.

The reports originate from a slightly spurious source, a verified Reddit post that claims to have inside knowledge from a supplier. Certainly with just 11 days to go until Ryzen 3’s July 27 launch we would expect retailers to already have the necessary info, although this is all potentially hogwash.

Taking the stance that this is real pricing for the moment though, and this really puts Intel into a 'backs against the wall' position. The $109 price point undercuts Intel’s entire Core i3 Kaby Lake range, all of which are dual core CPUs. Intel’s cheapest quad-core is the Intel Core i5-7400, which retails for $189.99. Pricing like this would have to light a serious fire under Intel’s arse and force some severe price cuts. We’re talking 43% price cuts for going the AMD route, an absolute no brainer for a gamer on a budget. That frees up $80, enough to jump up to the next level of GPU.

There are still major question marks over the veracity of this leak, but AMD has been curiously quiet about Ryzen 3 pricing. A move like this could seriously overturn the lower end CPU market and, more importantly, make the entry to PC gaming easier than ever. Take into account that Ryzen motherboards are cheaper than their Intel equals and you have potential bargains on your hands. It’s conceivable you can build an absolutely solid AMD gaming build now for $400-500, capable of matching the PS4 Pro in terms of raw specs.

I should imagine we haven’t got long to wait to find out the truth behind this matter. AMD Ryzen 3 is due to be on store shelves from July 27th, so pricing is sure to drop soon. If you’ve been hankering after a bargain PC upgrade though, your time may be coming.

What do you think of these pricing rumours? Can you see AMD going this low with its Ryzen 3 CPUs? How will Intel react? Let us know!