PUBG creator Brendan ‘PlayerUnknown’ Greene has been chatting about the meteoric success of his Early Access battle royale-style survival game, suggesting that eclipsing League of Legends' 100 million monthly active users could be an achievable target. As it stands, Battlegrounds is still on an upward curve, shifting two million units in the last week alone.
Speaking to GamesIndustry.biz, Green said "Our sales curves are just going up. They're not slowing down. I'm still waiting for that plateau, and it's just not happening yet. When you ask about growth on PC, I just look at League of Legends. 100 million active users a month, I think, something stupid like that? If we play our cards right, maybe we can get to that level of users".
League of Legends has been the most popular game in the world for some time now, yet just last month it was knocked off its perch as the most watched game on Twitch for the first time since 2014 by, you guessed it, PUBG. Bearing in mind PUBG is a $30 game and League of Legends is free-to-play and this is already a mind-blowing achievement.
What’s particularly impressive here is that PUBG’s sales are actually speeding up rather than slowing down. Within two months of its launch, PUBG had shifted more than two million copies. At three months this had doubled to four million. In the last two weeks alone, more than two million copies have been sold, bringing the grand total up to 10+ million. An Xbox One release is also due in November.
Battlegrounds is, without doubt, the breakout hit of the year, with Brendan Greene and the team at Bluehole already raking in $300 million worth of sales. That’s also probably the easiest $90 million Valve has ever earned. For a game that’s still in Early Access, and by definition unfinished, that’s impressive stuff. From the sounds of things, Bluehole doesn’t plan on pulling an Ark: Survival Evolved for launch either. Ark doubled in price from $30 to $60 for its full release, a move which doesn’t look on the cards for PUBG. “We're happy,” said Greene. “$30 is a good price for what you're getting, and this is a game that could last for five or ten years. You're buying into something bigger than just a year-long game”.
Now clocking in six months old, the balloon refused to burst for PlayerUnknown’s Battlegrounds. Can this success continue unabated, or will the audience grow weary? Can PUBG become the League of Legends beater? Let us know your thoughts!