Take-Two Interactive president Karl Slatoff has weighed in on the loot box controversy, including recent calls for blind boxes to be regulated as gambling. Unsurprisingly, Slatoff and Take-Two don’t view loot crates as gambling and don’t believe they need to be regulated. Hmm, handy that.

"The whole gambling regulator thing, we don't view that thing as gambling," said Slatoff during the 21st Annual Credit Suisse Technology, Media and Telecom Conference. "Our view is the same as the ESA statement, for the most part. So that's going to play its course."

Obviously enough, Slatoff is never going to say anything to the opposite effect when it would directly harm Take-Two’s business. This is the same Take-Two, remember, that said last month it plans to have microtransactions in every single upcoming game. And regulation of loot boxes could prove hugely detrimental to Take-Two’s bottom line, particularly when it comes to upcoming games like Red Dead Redemption 2 and Borderlands 3.

"In terms of the consumer noise you hear in the market right now, for me, it's really all about content. It's about over-delivering on content," continued Slatoff. "You can't force the consumer to do anything." Deliver too much content fans won’t get annoyed seems to be the gist of it, although this neatly sidesteps any issues with Battlefront 2, which is what's presumably being referred to. By all accounts, Battlefront 2 is found wanting in terms of content, but that’s done little to quell the frustration.

At the moment there are calls of the ESA (Entertainment Software Association) to begin regulating loot crates. Gamers are facing an uphill battle when dealing directly with the ESA though, which counts among its members almost every major publisher, including Capcom, EA, Microsoft, Nintendo, Sony, Ubisoft, Warner Bros, Konami, Square Enix, Bandai Namco, and, yep, you guessed it, Take-Two Interactive.