Sometimes things are too dumb for words, but I’ll try and construct something to describe the absurdity of this latest gaming curio - buying a game and only having a 50% chance of actually receiving a key. If it sounds daft, that’s because it absolutely is.
Over on Games Deal, they’re running a new 50-50 Chance promotion. There’s a range of games, including PUBG, available at huge discounts. PUBG is 53% off, for example. When you buy the game for £12.69, however, you are gambling on a 50/50 chance you actually ‘win’ a copy of the game. Should you be unsuccessful, you’ve just paid £12.69 for absolutely nothing. Ah, except for a ‘complimentary key’ to a mystery game. Don’t expect anything special from that key.
It’s pretty obviously straight up gambling, and the type of loot box experience that can leave the customer almost totally empty handed. Games Deal, for their part, are at least upfront about this, straight up calling it a “gambling system.”
So the way this works is that customers simply add the game to their basket, upon which they’ll receive the following message:
“You want to add a 50% chance product to your cart. You will get the chosen product with a probability of 50-50 Chance. In the other case, you will get a random complementary product. If you add this product to your cart two times, you’ll get the product no matter what – and even get the complementary product as well. Purchases can’t be returned or refunded.”
If you add two copies of the game to your basket, you’re guaranteed a copy of the game. In the retail world, we like to call this ‘buying a copy of a game’. Should you buy a single copy and not win, your next purchase won’t be guaranteed, it’ll still be 50/50 (unless you purchase two copies together). Those chasing the gambling dragon could conceivably pay repeated times for nothing but a throwaway $1 indie Steam key.
As far as consumer practices go, this is right up there with the worst of them. It’s a surefire way for Games Deal to piss off 50% of its customer base, and it also preys on those susceptible to gambling. It’s understandable why someone would be tempted into this but that’s exactly what makes it so terrible.
What are your thoughts on these next level loot crates? A decent chance at a bargain, or simply preying on their customers? Share your thoughts below!