Dragon Ball Online (ドラゴンボールオンライン Doragon Bōru Onrain?, Korean: 드래곤볼 온라인) (officially abbreviated as DBO) is a massive multiplayer online role-playing game being developed simultaneously in Japan and South Korea by NTL, set in the Dragon Ball universe, first introduced by the Dragon Ball Japanese manga in 1984. Dragon Ball Online takes place on Earth, 216 years after the events at the conclusion of the Dragon Ball manga series. A beta testing of Dragon Ball Online was initially announced to begin in South Korea during the summer of 2007 with a Japanese beta to soon follow,[1] but has been delayed and was slated for the second half of 2009.[2] In March 2009, it was announced that TBWAKorea obtained the marketing rights for Dragon Ball Online and would run a full-scale marketing campaign from April to August 2009.[3]rnSeries creator Akira Toriyama has a great deal of creative control over the project, both contributing to and supervising the story and art design, including character and location arrangements.[4] It has been stated that Toriyama has been working on character designs for this project for the last five years.