Starting from humble beginnings, you must build, upgrade and customize your way to the top. Watch thousands of people live out their lives, then assess their needs and make them happy. Develop twelve of the distinct districts of Manhattan Island with authentic building styles, landmarks and world famous tourist attractions, including the small scale charm of Greenwich Village, the intense bustle and bright lights of Times Square, and the serene calm of Central Park. Put on shows and watch the parades while a living, breathing Manhattan unfolds before your very eyes. Customize your businesses, add glitz and glamour, make more money, outclass the competition and become number one in New York! As your success grows, so will your reputation - you'll be the toast of Manhattan, with the city at your feet. With world-renowned landmarks, true-to-life neighborhoods, and spectacular New York City events, you're constantly in the thick of the action, becoming a major mogul in America's most exciting metropolis. High-profile industries, real-world brands, and a bustling 24-hour city give every player the chance to make it big.