Disney's Toontown Online (commonly known as simply Toontown) is a massively multiplayer online role-playing game created by The Walt Disney Company and billed as the first such game intended for kids and families. Designed for children as young as seven, but teens and adults also play this, the depth of the game's content has drawn in many older players as well. Toontown's 3D virtual world takes its theme from the colorful style and humor of classic animated cartoons, packaged into an online game experience that its authors claim is social and kid-safe. The game was rated "E" (Everyone) by the ESRB for "Cartoon Violence" and "Comic Mischief".