PlayStation Home (also marketed and referred to as Home) is a virtual 3D social gaming platform developed by Sony Computer Entertainment's London Studio for the PlayStation 3 on the PlayStation Network. It is accessible on the PS3's XMB. Membership is free and requires a PSN account. Home has been in development since early 2005 and started an open public beta test on December 11, 2008. Home allows users to create a custom avatar, which can be groomed realistically. Users can decorate their avatar's personal apartment with default, bought, or won items.