The Intel Graphics Media Accelerator, or GMA, is Intel's current line of integrated graphics processors built into various motherboard chipsets.
These integrated graphics products allow a computer to be built without a separate graphics card, which can reduce cost, power consumption and noise. They are commonly found on low-priced notebook and desktop computers as well as business computers, which do not need high levels of graphics capability. 90% of all PCs sold have integrated graphics. They rely on the computer's main memory for storage, which imposes a performance penalty, as both the CPU and GPU have to access memory over the same bus.