Ex-THQ President Claims Nintendo Is Irrelevant In The Console World

Written by Andrew Moynihan on Mon, Dec 2, 2013 1:00 PM

Former THQ president Jason Rubin has been discussing Nintendo’s future in the console business, stating that the Japanese entertainment giant is completely irrelevant in the console world.

Nintendo has hit hard times as of late, with its floundering Wii U console already nearly overtaken in worldwide sales by the Playstation 4, but Rubin believes that the centenarian business is a worldwide treasure that is being left to go to waste…

Speaking in an interview with Game Trailers, the ex-president of THQ and co-founder of Crash Bandicoot creators Naughty Dog said that “the company is a worldwide treasure, it is a crime that we do not play those games on the systems that we have,” before going on to say that “Nintendo is irrelevant as a hardware manufacturer in the console business.

Of course, some would argue that the man who helmed the doomed ship that was THQ during its final days might not be the most reliable source when it comes to irrelevance, but it’s fair to say that Nintendo is finding itself in a spot of bother on the home console front. Our article a fortnight ago on GD looked into how worrying the Wii U’s sales were, with the Playstation 4 already overtaking the year-old console in UK sales.

Certainly the launch figures alone indicate that the Xbox One and Playstation 4 are in a whole different ball park when it comes to popularity, After the enormous sales of the Wii last generation this comes as further proof that no gaming company can rest on its laurels and be assured commercial success.

The performance gap between the Wii U, Xbone and PS4 is often cited as a reason for the lack of interest, with third-party interest drifting to where the sales and the horsepower is.

Do you think the Wii U will survive a full generation?

What can Nintendo do to get back on track?

As always, let us know below...

 

Login or Register to join the debate

Rep
21
Offline
admin approved badge
07:24 Dec-03-2013

. This. . Not only is this ironic because of his THQ connection, it's doubly ironic since Naughty Dog (which he left after Naughty Dog was acquired by Sony) happily loaned their most successful franchise to the Vita: a console that initially sold even worse than the Wii U (and was outsold even by the PSP, inferior in both graphics and technology, at one point). Uncharted and Naughty Dog are still doing very well, and the PS3 made Sony a pittance in comparison to the gold mine that was the Wii - Sony survived the slow sales of the Vita, as will Nintendo the Wii U. Irrelevant or not.

0
Rep
76
Offline
admin approved badge
00:48 Dec-03-2013

In this day and age, Mario needs to be holding a gun for people to be interested.

0
Rep
460
Offline
admin approved badge
03:26 Dec-03-2013

I'd settle for a scimitar or katana LoL...

0
Rep
10
Offline
11:50 Dec-07-2013

Sad truth.

0
Rep
89
Offline
admin approved badge
00:30 Dec-03-2013

If Nintendo wants to become a successful company again, they need to get with the times and start making their games available for multiple platforms. Sure, it was all fine and dandy to have exclusive games back in the day when it was Atari vs Genesis etc but now there's more vicious competition and more choices for ways to play.
I'm sorry to all Nintendo fans, but as a company, I really do not like them. They're more focused on gimmicks than they are games. Speaking of games, they continuously rehash series that are several decades old, dropping "adult" titles such as Metroid and making "all ages" titles such as Legend Of Zelda more geared towards children. Ever since Super Mario 64, nearly every Mario game has been more or less the same thing. Sure, you've got different settings, but it's all pretty much the same exact game (from what I've played.)
Nintendo must focus on becoming a big player in the gaming industry again if they want to be successful...I mean, who buys a console to play Wii Fit? (continued)

0
Rep
89
Offline
admin approved badge
00:39 Dec-03-2013

Now, if you look at this list, you'll notice up until about a decade ago, they had much more variety in their games. Recently, it's just been Mario, Zelda, Pokemon, rinse, wash and repeat. Over and over and over.
http://nintendo.wikia.com/wiki/List_of_Nintendo_games
Now, I actually like Legend Of Zelda. Phantom Hourglass was probably one of the best games I've played for any handheld system, but PLEASE, give gamers something new once in a while. Nintendo seems to be constricting their consumer marketing base to narrower and narrower standards, to the point where "Nintendo fanboy" has become synonymous with "little kid."
Yes, Call Of Duty IS rehashed every year. But there are so many other games that are put out for other consoles and they are also usually multiplatform.
Can you imagine if the only games you got were Call Of Duty, Assassin's Creed and Dynasty Warriors (I use these examples as a new title is released each year) time and time again, and that was it? I hope Nintendo can regain a strong foothold in the

0
Rep
89
Offline
admin approved badge
00:40 Dec-03-2013

*gaming industry, it's sad seeing a once revered company that was known for being innovative and setting standards for gaming fall to such a low point.
Sorry for the long post here, I wish I could have made it shorter. Thanks for reading this far! :)

0
Rep
65
Offline
admin approved badge
05:19 Dec-03-2013

I don't want Nintendo to turn into this "Serious" company that ends making games like metroid,zelda,donkey kong,kirby and mario. It's not their style.

0
Rep
2,003
Offline
admin approved badge
11:51 Dec-03-2013

Yeah they've always had their own style of doing things :)

0
Rep
-33
Offline
23:54 Dec-02-2013

ive always been trying to figure out what are these Exclusive you all keep going on about cause in my life ive not once come across a single game that hasnt been able to be play on a emulator on my PC in the whole life ive been playing emulated games and that over 15 years just need a nice controler

0
Rep
125
Offline
admin approved badge
23:25 Dec-02-2013

Nintendo really screwed up with the Wii U. This 'next-gen' console is barely better than the Xbox 360 and PS3. Did Nintendo really think gamers would pick them over the Xbox One and PS4? No way dude. The Xbone and PS4 mop the floor with the Wii U.

0
Rep
17
Offline
02:19 Dec-03-2013

they proved power does not matter by out selling the ps3 and xbox 360 with the wii even though i personally dont like the wii

0
Rep
18
Offline
19:43 Dec-02-2013

Okay, so nobody has bothered to say something funny about the guy holding the bananas? You people disappoint me.

0
Rep
3
Offline
13:24 Dec-05-2013

i just clicked this new because of the guy holding the bananas xD
PS: Im also disappointed :\

0
Rep
58
Offline
16:53 Dec-02-2013

Said by a man that developed MULTIPLATFORM games.
Of course the wiiu gets the least quality in those games, but it's about the exclusives man..

0
Rep
10
Offline
15:52 Dec-02-2013

Like I always say, PS and Xbox, minus the exclusives and gimmick-y features, are just like PCs whereas Nintendo tried to be different with each of their consoles. I still think Nintendo makes the most fun games to play with friends. PC + Nintendo console ftw \m/

0
Rep
65
Offline
admin approved badge
16:10 Dec-02-2013

That's my man! xD

0
Rep
7
Offline
15:39 Dec-02-2013

To those people who are complaining about Nintendo's lack of mature or third party games, need to stop right now. Seriously to all of those people who are complaining why do you even HAVE a PC in the first place? I'm scratching my head right now trying to figure what the majority of my PC games consist of.... OH YEAH. Third Party games and most of them being M rated too! But seriously folks if you want M rated or third party games, the nintendo's Wii U console is not for you. Seriously folks I only get Nintendo's consoles for their first party games. For Third Party games, I have my PC for that.

0
Rep
30
Offline
19:49 Dec-02-2013

Not everyone can afford both :)

0
Rep
7
Offline
01:28 Dec-03-2013

Not the way I see it!

0
Rep
30
Offline
15:09 Dec-02-2013

Imo, Nintendo should stop making hardware and focus on software. If they want to save the wiiu, they need more 3rd party games and more pokemon.

0
Rep
75
Offline
admin approved badge
14:51 Dec-02-2013

Every console has their own age group! Not generation! These games were meant to be played during your childhood before a PS3 or Xbox 360 comes in.

0
Rep
7
Offline
13:56 Dec-02-2013

Kiss my ass Jason Rubin!

0
Rep
24
Offline
admin approved badge
13:21 Dec-02-2013

this is bananas

0
Rep
33
Offline
22:27 Dec-02-2013

Dammit! The photo was mean to be irrelevant!

0
Rep
65
Offline
admin approved badge
13:04 Dec-02-2013

I don't care how low Nintendo is. They always make good games in my opinion. I think it's important that Nintendo is with us...Nintendo is like the grand champion of gaming history. Everyone saying "Their bad" are seriously living under a rock when it comes to video games.

0
Rep
-12
Offline
14:13 Dec-02-2013

as much as i agree with you that Nintendo was a champion of games in the '90s, but not now, im sorry but the majority games now are crap i mean come on bass fishing? more bowling games? it was fun the first time round with the Wii, but now its just cheesy

0
Rep
386
Offline
admin approved badge
14:18 Dec-02-2013

nintendo need to learn that it's no longer the 90's and that games are for more mature people nowadays, not for 3 year olds.

0
Rep
65
Offline
admin approved badge
15:18 Dec-02-2013

As weird as this sounds, but i think actually sony and microsoft has more kid's then Nintendo cough cough Call of duty cough cough

0
Rep
65
Offline
admin approved badge
15:19 Dec-02-2013

They still have fantastic game's on Wii U, and their also kicking ass on the hanheld side with 3ds aswell.

0
Rep
386
Offline
admin approved badge
13:04 Dec-02-2013

nintendo is for little kids and back in the 90's and 80's mainly little kids played video games, they must stop sleeping under a rock and realize that they need more mature games....

0
Rep
54
Offline
15:31 Dec-02-2013

You seem to have missed that the article isn't about Nintendo as a first-party developer, likely due to the fact that saying they are irrelant in that context would be pretty damn stupid, given their quite satisfactory sales on flagship titles. Also, implying light-hearted games don't sell showcases ignorance towards the fact that a quite lucrative E and T rated market exists and that, in fact, people don't need gritty bull**** to have fun.

0

Can They Run... |

| 30FPS, Low, 1080p
Core i5-4670 3.4GHz GeForce GTX 1050 Ti EVGA Gaming 4GB 8GB
| 60FPS, High, 1440p
Ryzen 7 3700X 8-Core 3.6GHz GeForce RTX 2080 EVGA XC Ultra Gaming 8GB 32GB
| 60FPS, Medium, 1080p
Ryzen 7 4800H 8-Core 2.9GHz GeForce GTX 1650 Ti 4GB 8GB
| High,
Ryzen 7 2700 8-Core 3.2GHz Radeon RX 5600 XT Gigabyte Gaming OC 6GB 16GB
100% Yes [2 votes]
| 60FPS, Medium, 1440p
Ryzen 5 3600 6-Core 3.6GHz GeForce GTX 1070 Palit Super JetStream 16GB
50% Yes [2 votes]
| 60FPS, Ultra, 1080p
Core i7-11700K 8-Core 3.6GHz GeForce GTX 1060 Asus ROG Strix Gaming OC 6GB Edition 32GB
75% Yes [4 votes]
| 60FPS, Low, 1080p
Core i7-4770 4-Core 3.4GHz GeForce GTX 1060 Inno3D Compact 6GB 8GB
100% Yes [1 votes]
| 60FPS, High, 1080p
Core i5-9300H 4-Core 2.4GHz GeForce GTX 1650 8GB
| 60FPS, Low, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| 60FPS, Low, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| 60FPS, Medium, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| Medium, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| 60FPS, High, 1080p
Core i7-10700 8-Core 2.90GHz GeForce RTX 2060 6GB 16GB
100% Yes [2 votes]
Core i5-9400F 6-Core 2.9GHz GeForce GTX 770 DirectCU II 2GB OC Edition 16GB
57.1429% Yes [7 votes]