Ubisoft CEO Yves Guillemot has claimed that Ubisoft is renewing its focus on its best-selling franchises and reducing the number of new IPs and risky products.
While the recently released Watch Dogs became the bestselling new IP of all time, it appears Ubisoft doesn't intend to make this a trend. Guillemot admitted that new brands and fresh ideas are needed to become one of the biggest publishers in the world, but once they have reached a certain level they will be focusing on their current franchises rather than investigating new opportunities…
While Ubisoft has been busying itself in recent years creating new niche titles such as Child of Light and Valiant Hearts using smaller development teams, the risk-taking seen in launching a huge new franchise such as Watch Dogs will become a rarer sight. “On the big brands, we won't be creating too many more,” Guillemot said. For now at least, it seems that new brands will not be a priority while the current ones are still raking in record sales, with Ubisoft instead choosing to focus on the current success of series such as Far Cry, Assassin’s Creed, and Watch Dogs.
Of particular note was Guillemot’s admission that over the last few years as many as six games that were in development at Ubisoft have been cancelled after being deemed too “risky”. This is obviously the state of play at a number of studios but it is indicative of the AAA malaise we find ourselves in.
The biggest question now is would you prefer Ubisoft to work on new franchises or are you perfectly happy with them revising and improving their current games? Is this attitude damaging to creativity or can the sequels themselves be inventive? As always, be sure to let us know!