Amazon Invests 2 Billion USD To Expand In India And Boost Hardware Offerings

Written by Jon Sutton on Wed, Jul 30, 2014 2:44 PM

Amazon is investing a whopping $2 billion into its Indian marketplace as competition between it and the dominant Flipkart online store continues to escalate.

The worldwide retail giant only open its stores in India just last year, but chief executive of Amazon Jeff Bezos said in a recent statement that Amazon India is on track to become the fastest country ever to hit $1 billion in sales…

The news comes following Flipkart's announcement that it had raised $1 billion in investment, with Amazon doubling this as it looks to penetrate a rapidly growing marketplace.

At current scale and growth rates, India is on track to be our fastest country ever to a billion dollars in gross sales,” said Bezos.

"We see huge potential in the Indian economy and for the growth of e-commerce in India. After our first year in business, the response from customers and small and medium-sized businesses in India has far surpassed our expectations."

India as a market for internet shopping is growing at a remarkable pace, as Indian users are increasingly snapping up PC and gaming hardware. There are currently 243 million internet users in India, and the value of its online shopping has shot up 88% to $16 billion in just the last year.

Both Amazon India and Flipkart lay claim to being the largest e-commerce company, although two huge companies in such fierce competition can only mean good news for Indian PC gamers as gaming hardware becomes cheaper and more easily available.

Have any GD’ers given Amazon India or Flipkart a go? Is the massively increased market and competition led to greater availability and cheaper prices? Let us know what you think!

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12:16 Jul-31-2014

i prefer amazon because they sell items all over india
whereas flipkart doesn't

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11:23 Jul-31-2014

the only good thing about amazon is it is a global company and is trusted everywhere... but flipkart has smoked out almost all of its competitors from the market and for a company that started late in this business, it is almost impossible to surpass flipkart.....

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10:03 Jul-31-2014

The cheapest price in pc hardware is in mumbai lamington road. you will find 3000 to 4000 rps difference in lamigton compare to all over online sites & all service centre are located there. Its a paradise for gamers who want to purchase pc components.

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09:56 Jul-31-2014

Flipkart is awesome in terms of delivery & service provided to customer.
I encounter some supplier in amazon selling pirated games like ghosts , watch dogs at less than 1000 rps that is bull**** amazon should take strict action against them. I will still prefer Flipkart over any other sites in india.

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09:10 Jul-31-2014

Flipkart is way ahead of ebay and amazon: Free shipping, huge catalog, delivery within a week (sometimes even less than a day). I personally prefer flipkart for all my electronic and book needs.

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07:35 Jul-31-2014

The weird thing about flipkart was that it first started off selling only books! Due to it's MASSIVE popularity, they began wit fashion, then electronics, and became superstars!!! Companies like ebay.in and amazon.in are gonna have massive sales but not enough to beat the customer trust that flipkart has won!

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11:39 Jul-31-2014

through their extremely good service and mouth to mouth advertisement they have made a very strong position in India; whenever someone thinks of online shopping, flipkart is what immediately comes to mind :)

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03:39 Aug-01-2014

If amazon,in begins to sell loads of IT equipment, particularly Gaming Components, like Mobos, GPU's, CPU's etc, flipkart and theitdepot.in will lose a whole chunk of their sales if not all of it!!!

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23:08 Jul-30-2014

great choice indeed, India is a constantly rising market, with need for quality services.

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18:16 Jul-30-2014

for this amazon will loose because not only flipkart but other indian gaints like hw18 and snapdeal are strong competitors anyway i prefer flipkart and snapdeal over any non indian shopping site.

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16:18 Jul-30-2014

Hmmmm still amazon would lose as flipkart has exclusives but good new for gamers as we would get much less priced hardware than Flipkart. I have used flipkart before and not a single problem but still cant get that Xiaomi mi 3 the site's always busy or sold out.

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16:21 Jul-30-2014
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15:50 Jul-30-2014

"penetrate" hehe :3

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15:40 Jul-30-2014

for buying GPUs i will prefer geb.ebay.in

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15:37 Jul-30-2014

amazon's pricings are higher than flipkart!
an average i5 processor cost 25$ more on amazon than that on flipkart :)

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15:42 Jul-30-2014

try snapdeal or maybe even Theitdepot

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15:37 Jul-30-2014

I want Amazon in Bangladesh ! , plz Amazon. :"(

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15:34 Jul-30-2014

brought Radeon R9 280x from flipkart...great site and better than amazon since it sells products directly not like Amazon which is a market place fro other sellers

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15:11 Jul-30-2014

I am upgrading my PC (INR 72000=$1200) soon, specially for gaming,
This news + Maxwell + broadwell + DDR4
It's very exciting.

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15:02 Jul-30-2014

Now this is gonnna be funny. Come in amazon and lets begin a price war of pc components in india.

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14:49 Jul-30-2014

NICE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!
SADFRLKHJFDSIUOHYDFSU

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15:12 Jul-30-2014

Finally, I can see decent hardware offerings here :D Without going to Amazon.com or Flipkart ( overpriced crappy hardware ) :D

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