EA is expected to generate a mind-boggling amount of revenue from its DLC, if recent reports are to be believed. In a statement made to Bloomberg, an EA spokesperson stated that this additional content would rack up somewhere in the region of $1 billion if sales go according to plan.
Of course, 2014 will be a pretty DLC-heavy year this year. As well as the always lucrative Madden series of games, The Sims 4 is also launching next month, and will undoubtedly be followed by its usual raft of expansion packs.
It is Madden, however, that is really expected to ring in the big bucks for EA. Analyst firm Cowen & Co said that Madden NFL 15 could generate over $350 million by itself once cover charges and DLC are combined, whilst another financial analyst stated than margins on Madden are “through the roof” and that this game aspect could raise $50 million alone.
Quarterly revenue on the American football franchise has also skyrocketed, according to EA. It’s up an insane 350% year-on-year for the quarter ending in June. Making up the rest of this estimated billion dollars of revenue we’ve got the rest of EA’s hefty catalogue for the year. It’s a pretty busy year for the publisher; as well as all its annual sports releases including EA Sports UFC, NHL 15 and FIFA 15, we’ve got Dragon Age: Inquisition, Titanfall - another big DLC profit maker - The Sims 4 and Plants vs. Zombies: Garden Warfare. Of course, there’s also all the DLC from older EA games and the ongoing profit from that.
Taking this into account, it’s hardly surprising that the publishing giant expects to rack up a billion in add-on content for 2015. What do you think of EA’s huge DLC profits? Do you think games these days come with too many add-ons, or is it nice to have the option of extra downloadable content for a small fee? Let us know what you think.