Warner Bros could be plotting to create its own Steam-rivalling distribution platform according to recent indicators, suggesting that the publisher of Batman: Arkham Knight, Mortal Kombat X and Middle-Earth: Shadow of Mordor could be planning a service similar to Uplay and Origin, dubbed WB Play.
Internet sleuths spied trademark filings from Warner for something called WB Play. Not much in and of itself, but head on over to the official Middle-Earth: Shadow of Mordor site and the new WB Play logo crops up in in the top-left corner, while the trademark filing itself covers “Online retail store services featuring virtual social goods within games.” The plot thickens.
The WB Play logo on the Shadow of Mordor website doesn’t actually do anything as of yet, although a drop-down icon suggests it will eventually be a menu header. Middle-Earth: Shadow of Mordor is currently available to pre-order via Steam, so whatever this is, it doesn't appear like it’s going to be an exclusive store like EA is now operating on Origin.
The full terms for the WB Play trademark by Warner Bros covers the following; "Downloadable virtual goods; downloadable electronic strategy and instructional guides for computer and video games; computer game software; video game software; audio and video recordings in the fields of computer and video games; downloadable multimedia files containing artwork, text, audio, video, games, and Internet Web links relating to computer and video."
That’s the clearest indicator yet of what Warner has up its sleeve, but we know we won’t have too long to wait because Middle-Earth: Shadow of Mordor is arriving in just a few short weeks on September 30th in both Europe and the US. Would you be interested in picking up your Warner Bros goodies from a WB Play store? Or is the PC gaming market becoming too segregated for your liking? Let us know!