Trademark Filings Suggest Warner Could Open WB Play Digital Store

Written by Jon Sutton on Tue, Sep 9, 2014 4:30 PM
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Warner Bros could be plotting to create its own Steam-rivalling distribution platform according to recent indicators, suggesting that the publisher of Batman: Arkham Knight, Mortal Kombat X and Middle-Earth: Shadow of Mordor could be planning a service similar to Uplay and Origin, dubbed WB Play.

Internet sleuths spied trademark filings from Warner for something called WB Play. Not much in and of itself, but head on over to the official Middle-Earth: Shadow of Mordor site and the new WB Play logo crops up in in the top-left corner, while the trademark filing itself covers “Online retail store services featuring virtual social goods within games.” The plot thickens.

The WB Play logo on the Shadow of Mordor website doesn’t actually do anything as of yet, although a drop-down icon suggests it will eventually be a menu header. Middle-Earth: Shadow of Mordor is currently available to pre-order via Steam, so whatever this is, it doesn't appear like it’s going to be an exclusive store like EA is now operating on Origin.

The full terms for the WB Play trademark by Warner Bros covers the following; "Downloadable virtual goods; downloadable electronic strategy and instructional guides for computer and video games; computer game software; video game software; audio and video recordings in the fields of computer and video games; downloadable multimedia files containing artwork, text, audio, video, games, and Internet Web links relating to computer and video."

That’s the clearest indicator yet of what Warner has up its sleeve, but we know we won’t have too long to wait because Middle-Earth: Shadow of Mordor is arriving in just a few short weeks on September 30th in both Europe and the US. Would you be interested in picking up your Warner Bros goodies from a WB Play store? Or is the PC gaming market becoming too segregated for your liking? Let us know!

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22:20 Sep-10-2014

Good God, No! Not another one!

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05:41 Sep-10-2014

Great just what we need... Another DRM cancer platform... And a big middle finger from me to WB... Why could you idiots just not focus on making good games instead of burdening us more...? More usernames and passwords to remember, just another DRM platform that we have to worry about...

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07:17 Sep-10-2014

"More usernames and passwords to remember" why not put same username and password?

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13:58 Sep-10-2014

yeah! Username: upsurge Password: upsurge everywhere xD

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16:31 Sep-10-2014

i think you don't understand what i mean...Username = upsurge, Password = blablabla...

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16:41 Sep-10-2014

different account, same username and password...username and password not same between each other. sorry for the bad english.

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17:10 Sep-10-2014

I think my point about us gamers being burdened by another DRM software just got lost somewhere in this conversation...

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17:28 Sep-10-2014

well, you right mate :P

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00:03 Sep-10-2014

Noooo

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19:12 Sep-09-2014

Guess I'm not playing any WB games coming out.

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18:28 Sep-09-2014

Comeone. I just want steam!


I have steam for all games, origin for bf3 and uplay for the crew.

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17:59 Sep-09-2014

I'm starting to miss walking into a store and buying a game!

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18:17 Sep-09-2014

I still do that :D I buy games from stores when it's a really special game, like GTA V for example. I have retails like bf3, bf4 and mp3. Mainly because it takes too much time to download them.

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07:48 Sep-10-2014

Yeah and I like boxed copy a lot

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17:58 Sep-09-2014

It could always be WB's version of EA Access, yet another sub to drain your wallet.

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17:47 Sep-09-2014

I'm tired of creating new accounts to play the games I buy. I am going to fill a book with accounts and passwords I've made to play games.

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01:29 Sep-10-2014

Yeah, if only steam was the only one...

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17:32 Sep-09-2014

Oh hell no, no. Don't you dare WB. I already have to deal with the sh*t that is origin and Uplay. So do us PC gamers a favor and just release your games via Steam/Retail stores.

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17:24 Sep-09-2014

i love how in the gaming industry, whenever someone does something there's a bunch of people who do the same. he made an mmo? let's all make one! he made a moba? let's do so! oh a digital store !

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17:14 Sep-09-2014

Oh God, not another one :'(

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20:40 Sep-09-2014

Came here to say this, not disappointed sir.

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16:35 Sep-09-2014

I sure hope not. Between Uplay, Steam and Origin, I am quite okay with not having any more DRM "Services."

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