An Ubisoft representative has claimed that the games industry as a whole is dropping the 60 frames per second standard, saying that for the console versions of Assassin’s Creed Unity Ubisoft actively targeted 30 FPS rather than 60FPS because it provides a more preferable experience.

Assassin’s Creed Unity’s world level design director Nicolas Guérin made the claims in a recent interview, which echo a number of high profile voices in recent months that have claimed cinematic experiences are better suited to 30 frames per second. In fact Guérin goes so far as to claim that when development teams push for 60 FPS, the game ends up looking less like the real thing.

Ubisoft's Nicolas Guérin claims 30fps is more cinematic.

"At Ubisoft for a long time we wanted to push 60fps," he said. "I don't think it was a good idea because you don't gain that much from 60fps and it doesn't look like the real thing. It's a bit like The Hobbit movie, it looked really weird.

Of course Ubisoft has reasons for pushing 30 frames per second, and that’s because the visual fidelity of a title can be vastly improved when the hardware is only pushing out half the frames. In order to make Assassin’s Creed Unity the visual showcase it is on consoles, Ubisoft has had to sacrifice something.

I think collectively in the video game industry we're dropping that standard because it's hard to achieve,” Guérin continued. “It's twice as hard as 30fps, and it's not really that great in terms of rendering quality of the picture and the image."

So there you have it, Ubisoft believes the need for 60FPS is dying, claiming that 30FPS is not only more cinematic but also more natural looking. Do you agree with Guérin’s claims or do you think it’s a case of the higher the better when it comes to frame rate? Do you prefer better graphics at a lower frame rate, or worst graphics at a crisp 60 frames per second?