Nvida Shield GRID Streaming Service Is Aiming To Be The Netflix Of Gaming

Written by Neil Soutter on Fri, Nov 14, 2014 10:15 AM
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Nvidia has announced what it hopes to be gaming's answer to Netflix, delivering content on demand video game streaming through its GRID gaming service. The world’s leading graphics card manufacturer first demonstrated its Grid streaming service back during the Nvidia Shield Tablet reveal, but the technology is at last being rolled out in the US this month, with Europe set to receive it in December before finally arriving in Asia in 2015.

The announcement was made alongside the reveal that the Nvidia Shield Tablet now supports Android 5.0 Lollipop. It’’s one of the first non-Nexus devices to received Lollipop, which brings with it the new material design interface overhaul and improved performance. The update’s available now, paving the way for the launch of Nvidia Grid on November 18th in the States.

Netflix and Spotify have revolutionized how we enjoy movies and music,” said Nvidia. “With GRID, we’re bringing the convenience and variety of streaming to video games.

The service will launch with 20 titles, including the likes of Borderlands 2, Batman: Arkham City, and Brutal Legend, with more set to arrive each and every week. The GRID service will be completely free to Shield Tablet and Shield Portable owners until the end of June, 2015, before it presumably becomes a subscription-based service. No word just yet on the pricing, although it will surely come in at better value than Sony’s soft launch of PlayStation Now, which charged a staggering $50 for 90 days access to F1 2013.

The whole thing takes place via the vague mysteries of ‘the cloud’, and of course streaming games in a high enough quality at a quick enough speed to not lag can cause a few problems. Just ask OnLive.

The enabling technologies of GRID are super-low-latency from controller streaming to graphics to game streaming,” explain Nvidia. “And, virtualization so that many gamers can share the Geforce cloud gaming.

It all kicks off early next week when the Shield Hub App becomes available on the Google Play Store in the US. Is chasing the streaming game dream a fruitless endeavour? Is GRID destined to be another OnLive, or can you see a genuine market for this service? Let us know what you think!

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13:50 Nov-14-2014

I think this is a fantastic idea. Sitting on your couch flipping through games like you would Netflix movies and playing a game like you would a movie? Who wouldn 't want that? That is a console without Sony's inflated console prices or fee's! I would rather have NVIDIA at the helm then Sony any day of the week! At least NVIDIA understands games and the gamers that play them...

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10:23 Nov-14-2014

I don't think there are that many shield users to make a profit out of this venture. I think Steam has a strangle-hold on the PC market. The entire next-gen console market is out of the question as well. WTF are you thinking NVIDIA ? Just stick to GPU's, and if possible, mobile CPU's in the Tegra line.

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11:23 Nov-14-2014

Yeah well it seems to me it's not in Nvidia's best interests to pursue something which negates hardware, but there's presumably an end goal here.

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10:22 Nov-14-2014

These type of things are declining pc gaming... :/

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05:52 Nov-15-2014

well, not everyone can upgrade the pc every year.

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06:25 Nov-15-2014

I don't necessarily agree with the first guy, but why would you upgrade on a yearly basis? That seems a bit excessive.

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07:31 Nov-15-2014

yeah, i don't know...but look at new games...they release insane system req. i don't know if i'm right. :P

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07:32 Nov-15-2014

especially AC Unity.

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17:42 Nov-15-2014

I did a blog on this. Most games render a bunch of crap that does nothing to the image quality. I use what I call "Optimized Ultra" so that I get full immersion with better performance.

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