We’ve known for a while now that CD Projekt RED has some pretty grand plans lined up for The Witcher 3: Wild Hunt post-launch, with a weekly schedule of 16 free content packs coming to keep players busy for the ensuing two months.
GOG.com owners CD Projekt RED have long been bastions of consumer rights, actively dispensing with DRM technology and providing significant patches and content updates to its titles free of charge. Nothing will be changing for The Witcher 3, with CDPR acknowledging it is making a significant statement with its plans.
“We are making a statement,” said CDPR CEO Marcin Iwiński in an interview. “People just paid full price for our game. We owe them.”
“We, as gamers, would like to be treated this way, 'Hey, give me free DLC.' It doesn't have to be something huge.”
Iwiński admits that the 16 pieces of DLC aren’t going to be absolutely massive individually, but that gamers will feel better about The Witcher 3 because that post-launch content isn’t being nickle and dimed.
Obviously the benefits of such a system are that you’ll keep day one buyers hooked into the experience, rather than trading in copies. Iwiński also believes that it’s a positive piracy deterrent, saying “maybe the ones who thought about pirating would not pirate it. Maybe the ones who wanted to trade it back and get something else will keep it on the shelf.”
When The Witcher 2 launched back in 2011 it came with DRM, and was pirated more than 4.5 million times. CDPR re-released the title as a DRM-free version and saw a significant drop-off in illegal downloads, prompting the decision to make The Witcher 3: Wild Hunt DRM-free from launch.
Do you believe CD Projekt RED is being naive opting for a DRM-free launch, or do you think its efforts will be repaid in legal sales? Let us know what you think below!