Nvidia CEO Jen-Hsun Offers Statement On GeForce GTX 970 Controversy

Written by Jon Sutton on Wed, Feb 25, 2015 10:16 AM

Nvidia’s chief executive officer Jen-Hsun Huang has issued a statement on the scandal affecting the GeForce GTX 970. The head of the GPU giant admitted the company failed to communicate properly the graphics card’s unique memory architecture, which has the upper 512MB of its 4GB VRAM segmented and running at a lower speed.

Some of you are disappointed that we didn’t clearly describe the segmented memory of GeForce GTX 970 when we launched it. I can see why, so let me address it,” Jen-Hsun wrote.

We invented a new memory architecture in Maxwell. This new capability was created so that reduced-configurations of Maxwell can have a larger framebuffer – i.e., so that GTX 970 is not limited to 3GB, and can have an additional 1GB.

Bizarrely, the statement reads less as an apology and more as blame-shifting, saying “Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch.

Instead of being excited that we invented a way to increase memory of the GTX 970 from 3GB to 4GB, some were disappointed that we didn’t better describe the segmented nature of the architecture for that last 1GB of memory.

He then goes on to reiterate that Nvidia’s only intention was to create the best GPU possible for the user, with the aim being to push the GTX 970 up to 4GB VRAM in order to support games which are using more video memory than ever before.

Unfortunately Jen-Hsun didn’t reveal anything in regards to compensation for those who had been misled by the specifications. While the GeForce GTX 970 is still a fantastic card, some people are disappointed by the slower 512MB and the reduction down to 56 ROPS, an aspect which is now being spun as a ‘feature’.

Do you think Nvidia has done enough to make amends for the miscommunication of the GeForce GTX 970's specs? What do you think of Jen-Hsun's statement?  

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22:42 Feb-25-2015

Please GTX 970 owners tell me; is this a good card - I see no reason to buy a GTX960 ? Is the "coil whine" a myth or real - seriously ? Thanks !

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22:46 Feb-25-2015

the difference between the gtx 970 and gtx 960 is BIG.
The gtx 970, dispite this "issue" will perform like a champ, don't be scared of it, it's actually better! Due to their architecture the gpu can use 3.5GB Vram, where it was expected to be only a 3gb GPU, so yes, this gpu is really worth it, it will cap at 3.5GB Vram in games and will not use more, so you will not get any fps drops or performance problems what so ever.
The fact that they ****ed up is still true, but it's not going to do any harm to the gpu, only their reputation.

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17:47 Feb-25-2015

its misleading the masses to buy....one word can change everything..What is to "comunicate " you "WROTE" down faulse statistics.This is crime.Its like i say i will buy the 970 and..take half now and the rest ..oh forgot..dont have it..

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17:29 Feb-25-2015

There is a simple solution to this problem. nVidia needs to offer full refunds to anyone that bought a GTX 970. That refund offer should last for one year, & that year should start when nVidia makes that announcement in the near future. By doing this they would kind of save face & be able to avoid any penalties being sought against them in the recently filed lawsuit.

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16:05 Feb-25-2015

I don't understand why everybody is getting oh so upset about. OK, sure, so it's 3.5gb and not 4gb vram. So what? Anyone still remember what the prices were when 970 was released? It was a more powerful card than both gtx780 3gb and r9 290x

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16:06 Feb-25-2015

but it was released at half the price. It literally leveled the playing field, forcing AMD to make the massive price cuts in order for them to still be able to even compete.

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16:09 Feb-25-2015

People who still thinks the r9 290x is cheaper should remember it BECAME cheaper because of 970. And it's still weaker in comparison.
Honestly, unless you're ALL sporting 4K monitors, I doubt the slower 0.5gb vram would even matter.

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16:11 Feb-25-2015

Sure, it's not a 980, but we knew that. The reason we bought the gtx 970 was because we couldn't AFFORD the 980 wasn't it? That the 970 was the poor man's 980?

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16:11 Feb-25-2015

I mean, a couple of months ago, with the same amount of money, we would probably only be able to purchase the gtx 770, a MUCH weaker card with only 2 GB of Vram. So why so mad, people??

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17:35 Feb-25-2015

False advertising on the number of ROP's and the L2 cache. Even if the gtx 970 is a wonderfull gpu, what Nvidia did was illegal.

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16:26 Feb-25-2015

Preach on brother.

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16:27 Feb-25-2015

People who can afford a 4k monitor can afford a 980 or better. For us middle ground shmucks who want to spoil ourselves every once in a while, the 970 is a dream come true.

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17:20 Feb-25-2015

Middle ground schmucks. I like that. ????

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16:27 Feb-25-2015

It means the card won't last as long. Games will become more demanding and in a year's time the problems caused by the 0.5gb vram will tell. You won't be able to get the best out of it for the time you ought to have.

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16:52 Feb-25-2015

If I was aiming for the best I'd own a 980 right now. Seeing how the $200 between 970 and 980 isn't justified by a huge performance gap, I went with the 970. As far as I can tell, my rig will be near maxing games for the next 3-4 years.

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16:39 Feb-25-2015

Ought to have is an exaggeration. There's no way the r9 290x could beat the 970, 4gb ram or not. So with the same amount of money, you wont be able to get a "better" card that will last "longer" Price/performance/efficiency wise.

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04:59 Feb-26-2015

GTX 970 won't even last a year in terms of maxing games, even at 1080p.

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06:38 Feb-26-2015

am whay? it's better than the gtx 780 and sometimes the gtx 780ti.

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06:38 Feb-26-2015

why*

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06:42 Feb-26-2015

pff... @ 1080p the 970 is all a person would person would ever need.

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08:06 Feb-26-2015

Many demanding games are coming out soon like The Witcher 3 and The Division.

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13:10 Feb-26-2015

From the requirements leaked so far, no video adapter in the $300-350 price range will be able to max these out. Not sure what your point was.

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20:11 Feb-26-2015

Exactly, a GTX 970 is a $300 GPU.

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15:59 Feb-25-2015

here we go again :p
It's a great card, price/performance wise

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15:37 Feb-25-2015

I saw that someone made a "Risitas" meme concerning this topic:
https://www.youtube.com/watch?v=spZJrsssPA0

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15:00 Feb-25-2015

What is wrong with you people, no one complained about that when we believed it was 4gb. the performance was the same as it is now. How is everyone disappointed when its the same card you had 5 months ago, when u didnt see drops and low fps

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18:06 Feb-25-2015

False advertising is illegal. EVEN if the gtx 970 is a very good card, they lied on the number of ROP's and L2 cache.

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14:19 Feb-25-2015

I'm really glad I had to get an R9 290 now

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16:42 Feb-25-2015

Honestly, the 970 is still the better card. Faster, cooler, higher overclocking potential, beats the r9 290 every time.

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16:53 Feb-25-2015

Don't post things like this, you'll end up where my initial two accounts ended up; buried in downvotes to the point of not being able to post. Just a heads up.

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16:57 Feb-25-2015

Sigh. I don't often post but damn if that's true. And i was just trying to be objective too.. Thanks for the heads up.

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17:06 Feb-25-2015

See look, I had a positive 2 mark an hour ago lol. It doesn't matter to me really, it's the fact that the account gets disabled after about -6 I think. And the AMD fan boys are ravenous, my god. You look at the AMD logo wrong and BAM -20.

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13:00 Feb-25-2015

I bet the thousands of GTX 970 owners are so grateful for this awesome, innovative "feature" and completely forgive you for any miscommunication of specifications. /s

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15:15 Feb-25-2015

i do, still the best bit of kit of bought by far. take it from someone that owns one and had r0 290 before it. still the best buy available

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12:41 Feb-25-2015

"Bizarrely, the statement reads less as an apology and more as blame-shifting"


I don't think that's bizarre, there's a class-action lawsuit now... so they're gonna change tactic :P

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11:56 Feb-25-2015

Oh, its now a feature...

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12:09 Feb-25-2015

Tada...!!!
The magic of marketing execs' twisted logic...!

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17:53 Feb-25-2015

What a plot twist !

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11:42 Feb-25-2015

getting bored of these articles now. if you dont like the card piss it back to the shop if you OWN one and do like it, shut up whining. if you dont own one, F%%k off

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13:13 Feb-25-2015

Pretty much this. I personally got what I paid for, card functions like a charm.

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18:08 Feb-25-2015

Wait what ? if i don't own a gtx 970 i have to shut my mouth ?

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18:23 Feb-25-2015

If you don't own one, you don't have anything to contribute other than what everybody else already said about the card. I can say things like "hey my card works great and I love it" or "Man, from personal experience, this card sucks"

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18:24 Feb-25-2015

You on the other hand are going to keep yapping and retyping what already has been said repeatedly for the last few weeks. You don't own the product, you can't directly analyze it.

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14:11 Feb-26-2015

So what ? Maybe saying " oh my card is working great" is more interesting ?
And i don"t need to own a product to be shocked by false advertising ( ROP's and L2 cache).

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14:25 Feb-26-2015

And what exactly did you say that was so interesting? Same thing literally everyone said from day one of the whole fiasco, bloody fascinating. Most interesting thing I've read all month. Please provide with more shocking news,I'll subscribe

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12:05 Feb-27-2015

I didn't said that i'm more interesting that anyone else. But whereas you were saying that people who didn't have a 970 should shut up, i didn't say that someone that had one and was happy about it should shut up. And i really hope that Nvidia will lose in court, and i don't see why i should shut up about that.

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14:19 Feb-27-2015

Because it doesn't affect you? You weren't the one cheated through false advertisement. You have literally nothing to do with any of this, you just feel like egging on the issue that's been disputed for some time now.

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14:20 Feb-27-2015

You have nothing new to contribute. You can't say anything that hasn't been said over and over and over already. You can still post all you want, I will just continue to express my displeasure with your empty words.

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15:46 Feb-27-2015

Just because i'm not directly involved in something doesn't mean i can't feel concerned or give my opinion about something. Empathy, that kind of stuff, you know.
And i have an Nvidia GPU, and maybe in the future i will buy another one, so if they don't have any penalty, there are chance that i'll be cheated too.

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19:00 Feb-27-2015

Wow! That escalated quickly... ;)

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11:34 Feb-25-2015

I don't understand how an additional 1GB of VRAM is a "new memory feature"! I mean, hardware manufacturers like MSI, Gigabyte, Sapphire among others are able of producing GPU's with additional VRAM and a bit of an overclock and market these as OC editions without any problems. Some models go from a standard 2GB to 4GB OC edition without problems, so how can you justify that? Some of your supporters don't mind as its still a powerful card, but others who rely on that full 3GB feel disappointed. I'm not surprised people are angry. Just my opinion though ^^/

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11:38 Feb-25-2015

Meant 4GB, sorry =/

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06:09 Feb-26-2015

the 780 had a 3gb vram they should be glad the 970 has 4gb vram
"some models go from a standard 2GB to 4GB OC edition" with problems


"We invented a new memory architecture in Maxwell. This new capability was created so that reduced-configurations of Maxwell can have a larger framebuffer"

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06:16 Feb-26-2015

if anyone wants a powerful gpu , get a 980


you think they'll just make a gpu so cheap with that power , so close to the expensive 980

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11:26 Feb-25-2015

Now I'm worried that Nvidia will do something that gimps Pascal architecture and then get the marketing team to "forget to talk things through properly" with the engineering team.

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17:33 Feb-25-2015

I doubt that they will gimp Pascal. Pascal is their next gen & it will need to out perform AMD's upcoming R9-300 series.

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20:34 Feb-25-2015

They better not gimp it as it'll be my first upgrade.

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11:04 Feb-25-2015

just one thing to say to this guy: EPIC FAIL!!!!

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10:50 Feb-25-2015

Oh,cmon Nvidia,just admit you lied to your customers,instead of making all kinds of different excuses.

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10:48 Feb-25-2015

That doesn't answer the question of why they didn't put 4 actual GBs or the full ROPs and cache.

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11:22 Feb-25-2015

they gave you the full rops, its just a number different than they said originally

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10:46 Feb-25-2015

This, sadly, is not an apology for what Nvidia did. An apology would be an admission of guilt and responsibility and that wouldn't be a good idea considering the class action lawsuit that is currently ongoing.

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10:46 Feb-25-2015

Well, IMHO if there was a miscommunication on the specs, why did the designers NOT realize the difference when it was announced loud and proud?
Do they not follow the news?


Coincidence? I THINK NOT! :D


Just goes to show that even IF they had realized it early on, they swept it under the carpet.
After all, it was selling like hotcakes.


At the end of the day, as a GTX 970 owner i am still satisfied despite the minor setback.

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10:42 Feb-25-2015

ah, saying "hey be happy you haven't only 3GB GTX970" is kinda childish,
chief executive officer, marketing team and all that scam is just responsible for business effectivity, no wonder if they don't even know how graphics cards work so I can understand they couldn't even explain tech specs of the card properly lol,
it's a general problem in any company that marketing team is not communicating with tech team directly and so there is always misleading info resulting in problems :P

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10:47 Feb-25-2015

"it's a general problem in any company that marketing team is not communicating with tech team directly and so there is always misleading info resulting in problems :P"
This is may be the reason we often get outrageous system requirements these days - because they came from marketing dweebs that know nothing of what they get published...

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10:55 Feb-25-2015

Reading the whole thing it really looks like he doesn't even know what he's talking about, be it regarding the issue or his own technology.

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