Windows 10 Free Upgrade For Pirates And Windows Minecraft 2 Update Speculation

Written by Felix Nova on Fri, Mar 20, 2015 5:00 PM
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In an intriguing move, Microsoft's reportedly offering owners of illegitimate copies of Windows 7, 8, or 8.1 in some territories the opportunity to upgrade to Windows 10 free of charge. In many territories pirated copies of Windows represent the vast majority, and Microsoft's looking to get all of these users on-board with its new operating system from day one.

As it stands Microsoft is holding firm on its promise that all Windows 7 or newer OS users will receive a free Windows 10 upgrade within the first 365 days.

With Windows 10, although non-genuine PCs may be able to upgrade to Windows 10, the upgrade will not change the genuine state of the license,” said a Microsoft spokesperson. “Non-genuine Windows is not published by Microsoft. It is not properly licensed or supported by Microsoft or a trusted partner.”

The effect of this is users upgrading from pirated copies won’t get an official license, and therefore won’t be subject to full support, which might mean they only get some updates. It’s doubtful this is going to bother users getting free copies though, and it’s win/win for Microsoft when it comes to integrating new users into its Windows 10 ecosystem. One way of thinking about this is those people using pirated copies of Windows are unlikely to buy an official copy anyway.

However, if I was Microsoft I would be thinking, "How many people are pirating our Windows products?" Of course, we cannot answer that unless Microsoft can get those pirates to add its software to their PC. So, you give it to them for free. Probably 99% will give it a go. Once a copy of Windows 10 (the unofficial copy) is on those machines, Microsoft then have the ability to "communicate" with those people. For example, they can encourage them to install the new inbound browser, Trojan, I mean Spartan. And from there it can further provide the illegitimate owner with access to Microsoft's range of software and applications.

We're currently in the era of an online land-grab. Please allow me a moment to describe this with a little analogy to help highlight what I mean. If you think back to the days when European settlers trekked into the West of America, they were rushing to get there before others so they could stake out the best land for their family farm stead or similar territory. Quickly the good land was all taken.

In the analogy the "internet" is the Wild West and the land being grabbed is you. A person. You interact with the internet and your computer to buy and sell almost everything in your life. To look at things you are interested in and news you care about. That user data alone is worth a fortune and who ever controls the data... well, you get the idea.

It's getting harder and harder to come up with incredible ways to engage the masses online. Facebook, Twitter and Game-Debate (yes, I can dream) are already in existence and so strange things are starting to happen. An example of Microsoft trying to get in front of the right people would be they bought Minecraft for an obscene amount of money. Of course companies need to spend their earnings or risk massive tax bills, but that aside, Minecraft had already sold to everyone on every platform. So why spend $2.5 billion for a company that turned 100 million dollars at their peak? It sold for that because Minecraft is an instant window to 300 million gamers, and if Microsoft didn't buy it someone else would get those 300 million. As a brand, it has scope for Minecraft 2 the social media game, where you build stores and interact with the online community via Windows 10. For reference on what users and their data can be worth - a certain social network (Facebook) is currently earning $5 Billion a year.

Yes, I am predicting a Windows 10 future update that delivers a complete integration of Minecraft 2. Seems far fetched, right? Well let's dig deeper into this online world and the land grab I'm speaking of. My insight comes from a fairly unique position, running one of the largest independently owned gaming websites in the world.

A business always needs to look to expand, otherwise it starts to fold in on itself and its competitors take over. Google, for example, currently 'controls' the majority of the internet traffic through its search engine. Pushing people from place to place, selling the traffic data it gathers from its search engine, advertising and Chrome, for an absolute fortune to those big enough to afford the price tag.

But if Google already has almost all the current internet users using it, where does it go next? How does it 'expand' fast enough to maintain its hunger for growth? The answer - It creates new users by providing the internet for free to the world's countries that previously didn't have access to the internet. You only have to look at Project Loon, with Google sending thousands of internet-bearing balloons into the atmosphere. Millions of potential customers, moving around its infrastructure, searching for things that governments and businesses would love to know about. People with real needs that the online world previously never knew about. For example, overnight those monitoring the traffic would be able to tell which political parties are most popular and why.

Google are right now funding a huge propaganda video/TV campaign, that they are trying to keep detached from. The purpose of the video will be to explain "objectively" the hardships of living without the internet in countries that could greatly benefit from getting online. Then, once the expensive, possibly viral, campaign has touched enough people around the world, Google will swoop in as a hero and point everyone to their plans that will solve the internetless problem so many face.

Dont get me wrong, I am not opposed to the world going online, the communication benefits between all people are huge, but I think it is important to understand how this is happening and why big business operates the way they do during the land-grab for users.

Anyway, back to the Microsoft situation. With Microsoft dropping the ball on the ie browser front and losing its strangle hold over the world's PC market, to the likes of Google and Apple, the other big players are moving in on Microsoft's last real bastion, the operating system. Over the past year or two Linux has started to look more and more favourable, Google have rolled out application based OS for free. Apple give their OS for free. Steam OS is being built with gamers in mind and that will be based on Linux, for free. Linux OS's are numerous and oh yeah free. See the trend here?

With Windows 10 the updates are looking to be micro updates compared to the previous monster downloads we have seen with past versions of Windows. This would probably be a similar model to Android and its versions. This means Windows 11 may not exist, so getting everyone onto Windows 10 has to be a priority for MS.

Another benefit for Microsoft, with the free rollout of Windows 10 would be the higher conversion rate of pirates to official owners. Pirates will be tempted to "click to upgrade to an official version of Windows 10 for x amount of discount this month only" offers. From a business point of view, the pirates are another untapped resource of potential new customers that were previously unavailable.

Again, I want to make it clear, I have no issue with any of these approaches. Its how businesses operate and this sort of move from Microsoft makes great business sense for them. I am personally looking forward to Windows 10, especially if the Windows Minecraft 2 update is coming, that I keep hearing about (Yes, because you keep saying it in this article - Jon). From a gaming point of view it's looking like a must-have, particularly with the inclusion of DirectX 12. This should boost hardware performance for those of us with DX11-compatible cards and higher, and is definitely worth keeping an eye on. 

Something else to clear up about Windows 10, regarding the possibility of Windows 10 being sold as a subscription model - Microsoft has stated that Windows 10 WILL NOT turn into a subscription-based service, once the year is up. They have not said yet how much the OS will cost if you do not get a free upgrade. Windows 10 will be released to the world this summer, 2015. The final piece of the puzzle is whether Microsoft does indeed roll out the free Windows 10 upgrade plan for pirates worldwide - a game changer if ever there were one. 

Are you going to upgrade to Windows 10?

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04:24 Apr-01-2015

still cant vote ;_;

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19:56 Apr-01-2015

Not a joke? :P Eh, didn't you vote already? Different browser, (hard) refresh?

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08:12 Apr-02-2015

not a joke :P
i remember not being able vote from the time u made those fifa wc blogs :/

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10:09 Apr-03-2015

Ah, I remember those ;) So: different browser, (hard) refresh, removing browser data doesn't help? :D

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21:12 Mar-31-2015

Where I'm from a good operating system costs somewhere around the minimum wage and close to half the average wage of a middle class citizen, buying an original copy is too big of an investment for most people here.
Except the pre-installed laptop licenses I've never met anyone with an original windows copy.

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09:19 Mar-31-2015

Yeah Windows is definitely expensive...in my country it costs almost $150. An alternate solution to these prices is that microsoft should launch 'One Language' Windows in every country. The price is reduced significantly!

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08:40 Mar-31-2015

upgrading would not be a wiser decision, download from torrent and simply format and install

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09:05 Mar-31-2015

I agree on that USB Booting is far easy than updating the whole OS

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08:35 Apr-01-2015

yup, absolutely and upgradung cost much more space than formating

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01:22 Mar-30-2015

So actually there are ppl who upgrade because is "free"? ha you are so damn dumb.Knock on wood people. Actually there are prices that are more expensive to pay that, if the deal would be real money.

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09:31 Mar-28-2015

Do I have any chance of benefiting from DX12 with my HD 6870?

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07:03 Mar-31-2015

DX12 will decrease the load on CPU usage from what I've read, so if your CPU is a bottlenecking when you're playing games you should see an increase in performance. As for your HD 6870, likely not a huge mind blowing benefit, perhaps slightly.

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16:12 Mar-26-2015

Who won't upg to W10? It'll come with better performance and dx 12. What gamer won't like this?

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19:29 Mar-26-2015

With a rig like yours, I'd upgrade for sure ;)

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19:37 Mar-26-2015

Thanks. :)

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19:41 Mar-26-2015

But you don't really need better performance, huh? ;P Going 1440p maybe? :D
You're welcome!

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21:07 Mar-26-2015

Nah. I'm happy enough with 1080p. If i'm going to 1440p i'll buy pci-e 4.0 and nvidia 1000 with dx 12 + W10. Or i'll stick with gtx 760 until i can't run games. But if the games are well optimized like AC Rogue then

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21:07 Mar-26-2015

I may not change my video card any time soon. It's been 6-7 months or earlier since i got this PC.

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20:23 Mar-27-2015

I bet you'll be fine with PCI-e 3.0 as well...I compare it with DDR4...
Of course depends on the max. theoretically memory bandwidth of the card ;)

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07:06 Mar-31-2015

The only reason I'll be upgrading is because of DirectX 12. If somehow DirectX 12 is brought to Windows 7 than I won't upgrade (I doubt that will ever happen). Windows 8/8.1 just had no features, that I thought were worthy of upgrading to.

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21:51 Mar-31-2015

I doubt it too ;)
Maybe the only thing that could have been a reason for me to upgrade to Win 8 = Play Store integration? No mobile games via BlueStacks or whatever (emulator) needed...

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18:30 Mar-24-2015

What a great read, thanks! :D

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19:46 Mar-24-2015

You are welcome ;) Thanks for reading. F

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10:04 Mar-23-2015

This is what i think. Microsoft tries to persuade pirated windows owners(which i am :v)to upgrade to Windows 10. But this part is really odd. i think that Microsoft tries to find and trace pirated version owners and maybe when the time comes, Microsoft will publicly send deathly virus to them and rule the world

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11:05 Mar-24-2015

wowwwwwwww
good thinking

:P

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06:27 Mar-23-2015

Maybe windows 10 will include minecraft free but macs will need to pay for it, E.G $30-50
:o?

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16:48 Mar-22-2015

So will I be able to run bf4 or hardline on ultra settings with my room 270x with dx12??

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01:13 Mar-23-2015

With that OC, then probably. I ran the Hardline beta at Ultra with smooth FPS, so you sould have no trouble with DX12

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17:38 Mar-24-2015

Okay thanks :)

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23:32 Mar-21-2015

in my opinion every piece of software which requires an email address&password to be able to use it's GARBAGE! i dont trust that kind of software anymore since you can be tracked/watched and then spammed with (ads)emails much more easily.

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11:39 Mar-22-2015

so you are telling me that software like Steam, and ALL ONLINE GAMES are GARBAGE?

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02:41 Mar-23-2015

wait, even GD requires email and password, if its garbage why you use it??

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07:11 Mar-31-2015

I dislike how Microsoft links your email address, and email password to your Windows PC account, it makes me susceptible about what they may be able to track what I do outside of the internet.

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20:37 Mar-21-2015

"install the new inbound browser, Trojan, I mean Spartan."


that just killed me xD

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20:16 Mar-21-2015

Beacuase direct x12 and a smoother chance to run games once this new windows goes thought its patching phase and fixes.

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19:08 Mar-21-2015

I don't see anything wrong about pirates getting free windows 10 upgrade. Why? Well think about it, they didn't buy windows 7 or 8.1, thus they won't buy windows 10 and let's be completely honest there is a big chance windows 10 being cracked and before it's even released...

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05:14 Mar-23-2015

yeah, even windows 10 are not free...it's still same.

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18:09 Mar-21-2015

Question, I know it sounds stupid, but if I have the OEM version of 8.1, do I still get the full version of windows 10?

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18:14 Mar-21-2015

I would assume...... OEM IS a valid license, and you DID NOT get that copy of windows for free, you paid for it in the extra cost of the factory built PC.

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10:43 Mar-23-2015

yes, but I'd wonder what the license state will be then,
Microsoft does offer free upgrade to all Windows 7 and newer Windows, applies to non-commercial PCs only,
question is what trick will Microsoft do because if I remember well they are planning subscribtion-based licensing and so the OEM hardware-bound licenses would go account-bound? weird....

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16:22 Mar-21-2015

I think no, I will run Windows 10 in virtual environment or maybe on some other PC but I will not move from Windows 7 until I will perfectly know all the pros and cons (which most likely become apparent after year when Microsoft will introduce their licensing scheme)

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17:04 Mar-21-2015

Heh I'm as leery as you are about Windows 10, I plan on holding off as long as I can before upgrading, and I'll be looking for reviews and bug reports every day..... I'd like to install it on another drive and keep my current drive as Win 8.1, but I get the impression that wont work, it will only upgrade on an already activated Win 7 or Win 8 installation..... Seems they have blocked every escape!

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17:17 Mar-21-2015

Honestly though, if Microsoft does trick us like this and pulls the rug out from underneath us after a year....... I think I and a great many others will have lost any faith whatsoever we ever had in them, A mass exodus from Windows to Linux will occur, and Microsoft will die in the flames they will deserve, in 10 years people will be going wtfs a windows?.

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18:28 Mar-21-2015

Awwww what's the matter down voters? too dumb for Linux? it's ok, not all of us can actually possess a brain in our heads, I guess the dummies will just get left behind when Microsoft goes belly up and PCs will go back to the GODS who they were intended for in the first place, true enthusiasts who are not afraid of typing a few commands in a terminal!!! XP

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01:40 Mar-23-2015

The reason I down voted isn't because of a dislike of Linux. I actually love Linux (though I don't know it as well as Windows).

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01:42 Mar-23-2015

The reason I down voted was because you are being ignorant, acting as if everyday people who use a PC for, say, keeping a log for their work, are idiots who shouldn't be using a PC in the first place. What about people who want to go to Collage to learn about PC's but can't learn about collages cause he can't use a PC?

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19:30 Mar-21-2015

to be honest I'd move onto linux completely, but there are certain things like DirectX, MSVC, Net framework and couple other which work under Windows only (although some can be "hacked" using WINE),
also since I got SSD, Samsung Magician works only under windows :(

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23:38 Mar-21-2015

lol, yeah same here, it's mainly games that keep me on windows.... but if everyone left windows and went to linux, developers would not have much of a choice but to go with us, atleast if they wanted our money...... DirectX I'd just really like to see someone hack it and make it work on linux the way they did with netflix, which prompted netflix to respond with a proper version for linux.

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15:25 Mar-22-2015

I can relate Tzzsmk, its all about the compatibility from games to software they all keep me running windows.

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16:06 Mar-21-2015

i might upgrade i just want to hear how compatible it is with older games etc how well it runs etc if its like a windows 7 and xp in a way im probs all for it i also want to see how the copies people had "lying around" that they found will work

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11:03 Mar-21-2015

I assume that windows 10 won't remove my windows 7 license, so I assume you could have a dual boot of them?

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14:31 Mar-21-2015

Really good question! What I think: whilst upgrading, the genuine state of the license remains the same, so you're actually going to use the same license information again (first 10, then 7) which wouldn't work. A product key is not only meant for 1 computer, also for 1 installation, so a no-go I'd say :/

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08:28 Mar-21-2015

There is a crack for W7, that makes the M$ tool see the copy as genuine. Maybe this free update is to discourage people from making such tools, so they later can push ads to the pirated copies, idk

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