Deus Ex Mankind Divided Pre-Order Nonsense Revoked Due To Mass Negative Feedback

Written by Felix Nova on Thu, Oct 1, 2015 3:40 PM
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Deus Ex Mankind Divided’s convoluted pre-order mechanics have been revoked by Square Enix. You guys, the gamers who will be buying the game, basically overwhelmed them with a resounding “Stop this weird Augmented pre-order nonsense”.

If you cant remember the details of this stretch goal style pre-order system, then let me refresh your memory.

As more people pre-ordered Deus Ex Mankind Divided, additional bonus game associated material would be released to those people pre-ordering. If a max number of pre-orders were reached then Deus Ex Mankind Divided would even release four days earlier than intended, instead of the 23rd Feb 2016 release date it currently has. WEIRD.

Anyway, gamers stamped down their feet and Square have just responded with the following
"At both Square Enix and Eidos-Montréal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program.

When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives - because we've seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.

The message on their website goes on to say

"We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23rd, 2016."

They finish by saying "Gamer feedback is of the utmost importance to us-- as it’s your loyalty and passion for our franchises that gives us the opportunity to continue providing you with great gaming experiences.
"To our faithful fans who’ve already pre-ordered: we will be taking care of everything necessary to ensure that all of the changes to the program will be automatically applied to your purchase. Meanwhile, we'd like to thank everybody for their feedback - we know this wouldn't have happened with a game that nobody cared about, and we're just focusing now on delivering a game that lives up to your hopes and expectations"

So there we go. Now before we all run amok in the comments section below about how shitty they were for doing it in the first place, lets look at this with our rational heads on.

Publishers want to sell as many games as possible. Thats fair. The Kickstarter model works, incentivising the collective towards a common goal. Offering rewards to people for stuff they would likely do in the first place or if they are on the fence then the publisher might hope that people get involved due to these new style of incentives. Again, thats acceptable, right?

The pre-order bonus gives people lots to talk about, and thats good marketing, potentially making something go viral. For example, yesterday, Larian Studios just netted $2 million backing, when they only asked for $500K to help make Divinity 2. Based on the size of their studio and the success from the previous Divinity Sins, they could afford to make it without any up front funding. But a lot of us thought that that made sense else they wouldnt have got so many up front backers pay money for a game that hasnt even been mapped out yet.

Now consider that Square Enix tried something new. Perhaps it could have been a pre-order model that actually made sense for once.

It wasnt, and fans told them so, and so with far greater awareness than a lot of publishers show, they bravely backed off their daft approach to selling Deus Ex Mankind Divided through pre-order stretch goals.

And its this, that the internet and people want. Some fricking ownership of action. Some humanisation in making choices and transparency when those choices are nonsense. Its what I do on GD and its what people respond best to, especially gamers.

People arent stupid, unless they think they are anonymous, but the internet is definitely become a place where everyone actually has to own their foot print, apart from on youtube. You can say anything over there, but why bother when idiots are the only ones that are talking. Ok enough from me.

Anyway, as I was saying, people arent stupid, so businesses need to own their actions and explain their thinking and let their customers guide them in making the best experience for everyone. Ok I am stepping off my soap box now and handing the floor over to you lovely lot. Lets hear it all below.

Square Enix...

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12:55 Oct-03-2015

I remember the days when Steam used to have Tiers for pre-orders such as XCOM: Enemy Unknown (and the one after it?) and others. At first I thought it was a bad move to implement it in the first place, then the backlash started and complaints came pouring in.


I loved the previous Deus Ex game, even the first one which I believe is one of the most prominent, scifi non-linear first-person RPG's of all time.


Overall, I am glad they scrapped the pre-order tier system. That should make people not fee ripped off. I might actually get this before release but we still have to wait and see.

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09:18 Oct-02-2015

I think the real reason of the backlash is because Square had to make everything really confusing.We didn't really know how this augment your game feature would have worked and as a result everyone got crazy about it.Because EA and Ubisoft have been doing this for ages but they've always made it simple enough.

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07:53 Oct-02-2015

I felt the Ubisoft/EA vibe when i first read about this nonsense.

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05:02 Oct-02-2015

you know its really sad that they tried to something good and incorporate everyone involved developers as well as gamer's and then just get so overwhelmed by inconsiderate people that they have to revert to just playing it by the books and releasing it as best as possible by the dead line as to not take additional flac

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02:11 Oct-02-2015

No preorder are angry because preorders get more stuff that them.
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If you don't preorder don't blame companies for don't give preorder gifs.
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If you what the stuff don't preorder and buy the stuff later.

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22:20 Oct-01-2015

where is the "What happened to the world" vote? i want it in every GD pool T_T

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21:08 Oct-01-2015

You could say that it was Mankind United in the push-back against this pre-order rubbish.

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19:14 Oct-01-2015

Here's an idea. Just release the game with all that pre-order stuff already with it. But do it for everyone. Just a thought. :/

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20:06 Oct-01-2015

did you even read the post? They said they are going to do exactly that lol

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04:10 Oct-02-2015

"we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game", that means if you buy the day AFTER 23rd Feb you will not get the additional content, no?

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18:30 Oct-01-2015

sigh
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game marketing strategies = politics (stupid stupid stupid)
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sigh

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16:57 Oct-01-2015

I'm sure it had more to do with the lack of pre-order sales that resulted from this. I would wager that if they had a high sale number, that it would still be in place. Whatever the reason though, I'm glad it gone.

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16:50 Oct-01-2015

Here's an outlandish idea. Why not give all the content within the game to everyone who buys the game, whether they are pre-ordering, buying on day one, or even God forbid, buy it a month later. All these pre-ordering incentives are not incentives at all they are just annoying.

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17:38 Oct-01-2015

The truth hasp been spoken.
Seriously, I hate this pre-order cr@p because I can never pre-oreder or buy a game at launch because of the high prices, I must always buy games months or years after their launch for at least 50% discount.
Offtopic > It took me 4 years building this rig, basically all of High School, and now I can't enjoy it because I must go to the University. Why :(

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18:12 Oct-01-2015

@Dadada4
Genius...! Such a revolutionary idea...!

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14:25 Oct-02-2015

Exactly they are not incentives to preorder, they are deterrants to not doing so.

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16:46 Oct-01-2015

thumbs up to square enix


it was their fault in the first place that they created such a pro order scheme but at least they accepted their mistake and corrected it,which not many devs would have done from their position

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16:38 Oct-01-2015

I feel bad for those who already pre-ordered this game thinking it was a good idea. But at least they listened to people who said that this pre-order style was absolute garbage. Now they just need to make sure the game works at launch.

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16:27 Oct-01-2015

They shouldn't have done this in the first place. It's another example of a publisher trying to cash in long term respect for a short term cash grab. These tactics don't even help those who use them, let alone the gamers, so why do publishers continue to do this?

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16:08 Oct-01-2015

"Sorry" and everything is forgotten. What if Hitler said sorry? They are not sorry at all, like i said before, PR is like arcade tokens. You do something good and you can spend it on something bad. They did this because of the money. Unless we stand up and never forget, game developers will continue to push such nonsense.

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16:04 Oct-01-2015

It's beyond me why people pre order digital copies in the first place. Everyone is guaranteed a copy anyway so why and over your hard earned cash months in advance.

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16:48 Oct-01-2015

Agreed.

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15:59 Oct-01-2015

Dont forget to login and vote and also give it a little "tick" if you like this sort of article.

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18:14 Oct-01-2015

Felix...! What the hell happened to your rig...?

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15:57 Oct-01-2015

Nice, now let's hope the game is good. :P

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