EA Looks To Be Ditching E3 2016 In Favour Of Its Own Press Conference Event

Written by Neil Soutter on Thu, Jan 28, 2016 11:30 AM

January’s not even in the rear view mirror and E3 2016 is already making itself known. It looks as if EA is ditching the glitz and glamour of an E3 press conference in favour of its own event in the days leading up to the main show. From the sounds of it publisher Electronic Arts is following in the footsteps of Bethesda and attempting to beat everyone else to the punch with an early show.

Set to run from Sunday, June 12th, to Tuesday, June 14th across both LA and London, EA Play is a three-day event which sparks into life with a press conference, before opening the floor up to gamers to try out its latest wares.

It’s not just restricted to those who make it to the event itself either. “Our players are the driving force behind everything we do,” writes EA. “So this summer, we’re opening up our world to you with unique new live events in Los Angeles and London. We’ll bring the new games, we’ll bring the demos, we’ll bring the competition…and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let’s live to play together.

At the moment EA usually squeezed between Microsoft and Ubisoft on the Monday afternoon, and they all too easily get lost in the mix. That does open up a free slot if someone wants to take it - Possibly Nintendo to unveil its new NX console? Sony's is the last of the traditional conferences to go on that day, ending at ridiculous o'clock on this side of the pond, but it's unlikely it's going to want to move to an earlier slot. Going last usually means you stick in the mind the freshest, and also gives time to react to any Microsoft announcements - as we saw with the Xbox One DRM fiasco. 

As for what EA’s going to be showing, expect to be looking out for Mass Effect Andromeda as the headline act. Battlefield 5 is surely going to be a thing also, along with the usual glut of sports games. Lastly, expect EA to finally take the wraps off Visceral Games’ third-person Star Wars action game, whatever that may be (Rogue One?).

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19:16 Jan-28-2016

I can only imagine how much time they are going to waste with sports now, free of time constrictions.


I think I'll just wait for a recap instead of watching.

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15:25 Jan-28-2016

Watching EA at E3 is kinda painful. Just the arrogance it gives off is too much. Oh look, an updated version of the same game you had last year. Pre-order now. Oh look, Frostbite 3. Pre-order now. Oh look, free DLC if you pre-order this game. Oh look, an extremely misleading and scripted multiplayer scene that implies the game is super tactical on a massive scale even though the game will never play like that. Pre-order now!

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15:15 Jan-28-2016

Playing demos - $4.99
Watching the conference in front seats - $14.99
Talking/Interviewing with developers - $24.99
Tshirt/Hat/Backpack/Poster bundle - $34.99
Premium Edition that includes everything - $59.99

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06:55 Jan-29-2016

and to have fun you pay 0$ and ditch this event.

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14:57 Jan-28-2016

good a more deserving developer might get to show us something wonderful instead.and people can still watch all the sports crap ea will bring in it's event.

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14:07 Jan-28-2016

E3 will have less crap then!

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13:28 Jan-28-2016

EA conference? I would love to see that trainwreck happen, that way everyone will see how crappy EA truly is! It will only be about microtrans/dlc lol:D

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13:10 Jan-28-2016

Oh my god it would be so funny if no one goes there!

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12:50 Jan-28-2016

I don't support it. I want all the conferences all in one place and E3 is good at doing this. EA always wants to stand out from the crowd and that's not nice

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12:35 Jan-28-2016

First they make their own launcher, then they make their own event to release their games. I don't care i just don't want them to **** up Andromeda. I feel like they understand the creation to know how it works but i got a feeling they are going to try something new and mess it all up.

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11:54 Jan-28-2016

I'll be interested in BF5, I hear it'll be either Vietnam or WW2 Japan theme.

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12:15 Jan-28-2016

Everything that you heard is rumors

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12:28 Jan-28-2016

Yeah I know, that's exactly why I'll be interested in the BF5 reveal :)

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11:47 Jan-29-2016

I would love it. I'm sick to death of modern warfare. I want dodgy M1 Garands and looping bazookas, not lock-on death drones.

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18:11 Jan-28-2016

lol, I hope you didn't start that rumour

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11:44 Jan-28-2016

Knowing EA, they could make it Pay2Watch.. Probably not, but its EA.

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