Up For Debate - Is The Standard 60 USD Price For AAA Games Fair?

Written by Jon Sutton on Sat, Apr 23, 2016 4:00 PM
System Requirements Optimum 1080p PC Build Low vs Ultra Screenshots GPU Performance Chart CPU List That Meet System Requirements GPU List That Meet System Requirements

Cliff ‘CliffyB’ Bleszinski, he of Unreal and Gears of War fame, and a man more 90’s America than The Offspring, recently spoke out about the cost of videogames. Despite working on a huge title in PC-exclusive shooter LawBreakers, CliffyB reckons modern full-priced $60 games are far too expensive. In fact, he reckons the standard price should be in the “$20-40’ range”.

The ex-Epic designer sits at an odd juncture with his own LawBreakers. Originally announced as a free-to-play (F2P) title, Bleszinski recently abandoned these plans in favour of a fixed price. This will include all the base content and any future maps and characters. The only extra payments will be for cosmetic items. You can bet your bottom dollar though that despite these figures thrown about, LawBreakers is sure to come in at the top-end and be $40. 

Now obviously every customer would prefer it if games were cheaper. Pay $20 a pop and we could all be playing three times as many games. The people benefitting out of the current prices are development studios and, primarily, publishers. Fork out $60 per game and it soon adds up for consumers.

Instead of asking whether you would prefer cheaper games though, I’m going to raise the point of whether you think games are worth the standard $60 price tag. I’m talking your big budget, AAA release; is there enough there to justify paying $60 for each game, in comparison to a $27 Minecraft or F2P DOTA 2? Should high profile games be cheaper if they’re shorter? If so, should a massive game like The Witcher 3 perhaps cost more than $60?

Get voting in the poll and let us know what you think below!

Is 60 a fair price point for AAA games?

Login or Register to join the debate

Rep
0
Offline
19:30 Jun-15-2017

30$ is a decent price for a game, they're still going to make profit, and the players will be happy. Look at lawbreakers!

0
Rep
24
Offline
12:45 Apr-26-2016

If you then read an article like "Community Made Unofficial Fallout 4 Patch Tackles Hundreds Of Bugs Before Bethesda Can"..


Perhaps there's just something wrong with the term/label "AAA".

7
Rep
49
Offline
12:44 Apr-25-2016

For $60 I can buy two LOGITECH GAMEPADS. Normally I wait for price drops and then plays the song "b*tch better have my money"

0
Rep
17
Offline
admin approved badge
00:15 Apr-25-2016

Once upon a time, absolutely. But nowadays there are very few games that feel complete enough to justify $60. In the age where microtransactions and season passes are the norm, I think $60 is no longer representative of what one receives.

9
Rep
6
Offline
02:28 Apr-25-2016

The price is right. As long as the 3 main groups:
spoiled teens, uninformed parents, players who go crazy about certain titles



  • keep buying their games right after release (very incomplete, lot's of paid DLC follow...) at 60 bucks, then that price is right.
    The day the market changes, the prices also change... ALWAYS for the worse.

4
Rep
49
Offline
12:12 Apr-25-2016

People are buying doesn't matter how costly it is. So, why would publishers sell it cheaper. They know it will still be sold.
Don't buy just after release , don't pay for in-game transactions, dlcs. I hate it when people pay for DLCs and useless stuffs in-game. ( It makes me laugh harder but sad too )

4
Rep
0
Offline
19:33 Jun-15-2017

Games like uncharted 4, and gta v are worth 60$. It's gotta have either a good story, or lots of fun things to do. Preferably both, which is what gta v did. tho the price of gta v should have already dropped for the pc to about 30$.

0
Rep
13
Offline
20:12 Apr-24-2016

some games yes. but most of them no
games like the witcher 3 or skyrim or gta v they Deserve 60$ not because of their budget .because of that this games coming after many years and become a masterpiece .
but games like COD or BF etc... no they dont worth even 40$ .must be 20$ because its same game that you play last year with another theme and dev's spaming dlc :|

6
Rep
14
Offline
15:39 Apr-24-2016

nope just nope not in my country, no, nope , nada , ne :D

6
Rep
58
Offline
13:08 Apr-24-2016

After playing these new featureless AAA titles, NO! Some games aren't even worth the data space they take up, let alone paying $60 for them!

27
Rep
58
Offline
13:10 Apr-24-2016

I think some indie games are worth more than these AAA titles! I'd choose Enter the Gungeon and Ark Survival Evovled over any EA and Ubi game any day!

6
Rep
47
Offline
13:27 Apr-24-2016

I'd have way more fun with ARK if you didn't need a quantum computer to actually run the damn thing.

3
Rep
1,041
Offline
senior admin badge
13:24 Apr-24-2016

"Some games aren't even worth the data space they take up" LMFAO this is brilliant, you just won quote of the day pal! :D

16
Rep
60
Offline
admin approved badge
19:25 Apr-24-2016

I agree xD

0
Rep
15
Offline
10:14 Apr-24-2016

bring back the 45$ price point dammit!

9
Rep
5
Offline
09:55 Apr-24-2016

Absolutely not, unless you make thousands of dollars a month. The standard price should be in the $20-$40 range and the ones with all the dlc and crap should be priced at $60.

9
Rep
247
Offline
admin approved badge
09:24 Apr-24-2016

It is fine for someone that lives in western Europe or north America and makes something like 2000$ a month. For everyone else (90% of the world population)-it is NOT

5
Rep
247
Offline
admin approved badge
09:25 Apr-24-2016

In fact,games should standardly be sold at CliffyB said: 20-40$
60$ should be the price of those ultimate editions (with all the paid DLCs and bunch more sh*t)

3
Rep
4
Offline
12:19 Apr-24-2016

I'm from Europe make about 1800$ a month, and do I think 60$ is fair? YesNo. Because of our economy right now, compared to 1 and a half year ago, we now pay 17$ more than what we used to. Each dollar is now 1.36$. But hey, there is a lot of places to buy games. You can go ahead and buy it on steam for 60$ or another place for 30$. Its up to you :)

0
Rep
58
Offline
13:15 Apr-24-2016

I live in America, and the average gamer here doesn't make that much, because our corporate overlords are telling us $7.75 an hour is to high as it is now!

4
Rep
106
Offline
admin approved badge
18:50 Apr-24-2016

you need to know that a living wage/minimum wage is for living not for gaming, you need to understand that. Many people still choose to think living wage allows them to have the most expensive clothing, technology like the newest phones, television, computers, cars and entertainment like our hobby which is gaming. In reality if you are getting minimum wage you should be investing your money not in gaming but in yourself for your education which is a guaranteed out of minimum wage. This is coming from a U.S Citizen whom is a immigrant from Salvador Legally. I lived off of living wage years and spent my money not on gaming but in college now I have a BA working on my Masters in computer science and striving to get my History Degree

0
Rep
58
Offline
13:21 Apr-24-2016

Also a lot of jobs won't hire full-time sooooo yeeeeaaah… there's that issue to deal with! Which is why we mostly game on pc, which can also be used for work:

1
Rep
24
Offline
20:15 Apr-24-2016

You get fee's, tho? Anyway, wages tell you nothing. I make €2600 GROSS (+varying sum between 100 and 300) which equals 3k USD, but that netts me only 1800 EUR (or 2k USD).
You can call that alot, but abduct 1k rent + car and .. well, you get the jest.


It's but a matter of considering one thing above another. Sometimes 60$ is worth it, other times even 10$ is too much.

0
Rep
247
Offline
admin approved badge
20:18 Apr-24-2016

Malbhet I didn't say that average games makes that much,only that it is fair for someone that makes that much.

0
Rep
247
Offline
admin approved badge
20:24 Apr-24-2016

MEsA I agree. I only buy games if I can find them somewhere for 40$ or less. I,as a 17 year old,simply don't have money to pay 60$ for a game (plus it's not 60$ in Europe,but 60 euros which is more). If I had your salary I would be a god in my country,but I know it's not a lot in Norway because everything is super-expensive there. I remember watching some video where 2 Norwegians came here in Serbia as tourists and went to the restaurant. They were stunned when they heard that beer here costs 1.5 euros instead of 10 euros they pay there.Then they bought a beer for everybody in restaurant because it was so cheap for them.

0
Rep
138
Offline
admin approved badge
08:49 Apr-24-2016

Fair if you get a finished game with good optimizations

0
Rep
3
Offline
07:48 Apr-24-2016

games prices haven't really gone up in a long time compared to everything else in life so I'm not complaining and plus there are sales all over so just wait. got witcher 3 for 30 CAD 7 months after it came out.

0
Rep
210
Online
admin approved badge
06:41 Apr-24-2016

I misclicked the vote, anyway to undo the vote ?

6
Rep
14
Offline
09:19 Apr-24-2016

you'll need a petrol can and a lighter if you clicked YES. XD

6
Rep
210
Online
admin approved badge
04:43 Apr-25-2016
2
Rep
29
Offline
06:14 Apr-24-2016

It really depends on how much content does a game have. Between fallout 4 and The Order 1886. Both games were released with a 60 or more dollar price tag. And the content between those 2 games are split by a lot. It should be 30-60$ IMO.

3
Rep
106
Offline
admin approved badge
05:22 Apr-24-2016

sadly It might increase and the reason why it might increase more than 60 is the Minimum wage increase in the United States. 1. Minimum Wage increases from 10 to 15 ( 5 dollars more ) 2. Businesses need to pay their workers if its minimum wage at 15$ 3. Small businesses ( Indie games ) and also Huge Businesses ( AAA developers such as EA for example) 3. If workers pay is 15 and everyone else gets 15 dollars of minimum wage it would make dollar weaker meaning products (might) raise in price to pay for the cost of workers having higher pay for the minimum wage. It sucks since I see AAA games as a 30-40 anything above I still see as a rip off ( which in truth is at times rude to the hard working game developers). This is one reason why I believe prices will get higher. Before our wages were

0
Rep
106
Offline
admin approved badge
05:26 Apr-24-2016

lesser because the dollar was worth more and now since its inflation we will be seeing higher costing games of AAA. technically it should have been higher ever since the U.S made it 10 dollars an hour for minimum wage but because Developers knew it could harm business they stayed at 40-60 dollar range. but since we are going to 15 dollars well we just made the dollar be worth less (if people choose to save the money instead of what it was meant to spend it). I believe if we were still at the 7-8 dollar an hour games should have been around 40-50 but since the 10 minimum wage you will see games costing 60 dollars, now with 15/hour we might see higher increase or games at 60-70 which say (DLC included or the packages were you get "Free DLC" for a higher cost) hopefully people get what i mean

0
Rep
106
Offline
admin approved badge
05:28 Apr-24-2016

video of minimum wage just saying that about the cost of games might increase since people need to understand that our dollar is become worth less than the past few years meaning increasing the wage would just increase the prices to fix this problem. The only companies that can survive this is Walmart

0
Rep
106
Offline
admin approved badge
06:03 Apr-24-2016

If you disagree I want to see your opinion also in a form of a comment. Give me your reason of why games should be cheaper (especially AAA games)

3
Rep
17
Offline
05:13 Apr-24-2016

30$ is more than fair. anything beyond that i can't afford and have never bought.

0
Rep
48
Offline
05:01 Apr-24-2016

I find 60 dollars in general pretty high for a videogame. Even for those who say it has always been this price, it's also known that videogames always were an expensive luxury product. I wish there would be more competition lowering prices.

5
Rep
14
Offline
04:44 Apr-24-2016

Relatives of Bill gates voted 'Yes'

2
Rep
63
Offline
03:28 Apr-24-2016

Actually i think there should be no Standard price for AAA games
Games which have been in devolepment for longer tend to have more content and they should be 60$ and some like FC:Primal whose devolepment cost was negligible compared to Ubi;s budget should be 25$ or so

9
Rep
14
Offline
04:44 Apr-24-2016

GTA V too

0
Rep
-123
Offline
03:19 Apr-24-2016

I think it shouldn't be less than 100 for pc games given how everybody and their mother got a 1000$ worth pc...so ya, if a game requiers an expencive pc it would be logical the game itself should be expensive...premium pc gaming ftw...

-22
Rep
58
Offline
03:32 Apr-24-2016

We have a winner for the dumbest comment lol:D

9
Rep
38
Offline
04:13 Apr-24-2016

Hmmm....... BTW What is he trying to tell????

2
Rep
59
Offline
admin approved badge
05:10 Apr-24-2016

We hve a 1000$ pc?!!! I didnt know that. I mean seriously coz im not an American. But does the average gamer on GD hve a 1000$ pc? That is my question

1
Rep
17
Offline
05:11 Apr-24-2016

you are oficially the most disliked person i have met on gd. you need to chill dude :)

3
Rep
-3
Offline
07:21 Apr-24-2016

He probably gets a keg of beer if he reaches 100 downvotes or something. Nobody is this retarded.

12
Rep
-123
Offline
11:06 Apr-24-2016

Thank you everyone...the dream of -90 finaly came true :D

4
Rep
58
Offline
12:52 Apr-24-2016

LMFAO:D

0
Rep
213
Offline
admin badge
11:42 Apr-24-2016

hahahah some of these comments

0
Rep
213
Offline
admin badge
16:39 Apr-24-2016

with his amount of downvotes he wont be able to post many places for a little bit until his rep improves just letting all know what happens when someone reaches -10

1

Can They Run... |

| 60FPS, Low, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| 60FPS, Low, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| 60FPS, Medium, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| Medium, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB
| 60FPS, High, 1080p
Core i7-10700 8-Core 2.90GHz GeForce RTX 2060 6GB 16GB
100% Yes [1 votes]
Core i5-9400F 6-Core 2.9GHz GeForce GTX 770 DirectCU II 2GB OC Edition 16GB
33.3333% Yes [3 votes]
Pentium Dual Core B960 2.2GHz Radeon HD 6950M 4GB
33.3333% Yes [3 votes]
| 60FPS, Medium, 720p
Athlon II X2 245 GeForce GTS 250 4GB
| 60FPS, High, 1080p
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
| 60FPS, High, 720p
Core i5-2400S 2.5GHz Radeon R5 340 (OEM) 4GB
| High, 720p
Core i5-2400S 2.5GHz Radeon R5 340 (OEM) 4GB
100% Yes [1 votes]
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
100% Yes [1 votes]
| 30FPS, Medium, 720p
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 10GB
| 30FPS, High, 1080p
Core i3-8100 4-Core 3.6GHz GeForce GTX 1060 3GB 16GB
100% Yes [4 votes]
| 60FPS, Ultra, 1080p
Ryzen 7 5800H 8-Core 3.2GHz GeForce RTX 3060 Mobile 32GB
100% Yes [5 votes]
| 60FPS, High, 1080p
Ryzen 7 5800H 8-Core 3.2GHz GeForce RTX 3060 Mobile 16GB
100% Yes [1 votes]
| 60FPS, High, 1080p
Core i7-4770K 4-Core 3.5GHz GeForce GTX 980 4GB 32GB
100% Yes [3 votes]
| 60FPS, High, 1080p
Ryzen 7 5800H 8-Core 3.2GHz GeForce RTX 3060 Mobile 16GB
100% Yes [2 votes]
| 60FPS, Medium, 1080p
Core i7-10700F 8-Core 2.9GHz GeForce GTX 970 Gigabyte G1 Gaming 4GB Edition 16GB
100% Yes [3 votes]