Steam Users Spent $236 Million In The Summer Sale - 50 Per Cent More Than Last Year

Written by Jon Sutton on Wed, Jul 6, 2016 2:41 PM
System Requirements Optimum 1080p PC Build Low vs Ultra Screenshots GPU Performance Chart CPU List That Meet System Requirements GPU List That Meet System Requirements

The dust has settled. Wallets have been smashed to smithereens. Libraries are brimming with dozens of games we’ll never get around to playing. It’s the end of the Steam Summer Sale. The figures are in and this one was a biggy, with avid PC gamers spending almost $100 million more than they did last year.

In total a staggering 37 million games were sold during the Steam Summer Sale 2016, up from 33 million last year, a 12% increase. That’s 3.08 million games sold every day, 128,000 an hour, or 2,141 each and every minute.

Where things get really interesting is in the cash spent though. A total of $236 million was spent this year, up from $160 million in 2015. That’s a 47.5% increase in spending, yet only a 12% increase in the number of games sold.

This points to a few possible outcomes - that PC gamers are willing to spend more money per game this year, or that there were more highly sought after games on sale this year. If I bust out my calculator we can see that the average price spent on a game rose from $4.71 to $6.37.

Part of the rise is explained by the average discount - 66% last year vs 50% this year. This demonstrates PC gamers are now more willing to pay a higher percentage for a game, which is great news for developers. The race to bottom on Steam cannot be understated; countless bundles and ridiculous 90% discounts have devalued how players think of games, but we can see here that it is beginning to crawl back up.

There’s also the new ways in which the Steam sales work to consider. Flash sales and daily deals have been out for a year or so now. Instead, Steam users can head on at any point and know that’s the cheapest price they’re going to get for any given game. It’s backed up by the improved discoverability, the Discover Queue and various sales-related games encouraging users to trawl through Steam in order to find new games.

All in all it’s a big year for the Steam Summer Sale, but it does still serve to highlight how there isn’t a huge deal to be gained from it for major publishers, some of which who have struck out on their own with their own clients. $236 million is the equivalent of Activision shifting 3.93 million copies of a $60 Call of Duty game, and that’s just a single title.

Source: Steam Spy

Login or Register to join the debate

Rep
-25
Offline
04:04 Jul-08-2016

I only bought Batman: arkham knight


cost me 12$

0
Rep
69
Offline
04:18 Jul-08-2016

I bought the premium edition, $14.X

0
Rep
58
Offline
21:22 Jul-07-2016

I bought nothing on steam this year. Did buy a new car though

1
Rep
272
Offline
admin approved badge
00:12 Jul-08-2016

On GTA V? :D

7
Rep
111
Offline
admin approved badge
01:11 Jul-08-2016

haha! nice!

2
Rep
272
Offline
admin approved badge
12:23 Jul-07-2016

It's getting hard to find stuff I want on sales because the big titles I want I've now started buying on day 1 (HITMAN, DOOM, GTA V, Wolfenstein, etc) and I have over 260 games already. But I did still ended up buying Pillars of Eternity, Vanishing of Ethan Carter and Life is Strange (all episodes) :)

1
Rep
2
Offline
08:54 Jul-07-2016

I took it pretty easy this year. Actually, I ended up spending more on a friend than me. lol Bought em Seasons 1 and 2 of The Walking Dead games from Telltale. :) Picked up The Talos Principle for myself. :D

1
Rep
19
Offline
admin approved badge
08:01 Jul-07-2016

In my case it's actually pretty simple:
I have spent about 4000-5000€ on Steam games so far. That might sound much, but for over 1000 games.. well.. you do the math.


Anyway I basically never buy a game full price, unless I REAAAALLY want it. Such has been the case with GTA V and Rainbow Six: Siege.
Other than that, I buy games starting at 25% off, but my "comfort zone" is right around 40%. So -33% is very appealing and -50% is as well.

1
Rep
75
Offline
12:48 Jul-07-2016

I'm kinda similar, only paid full price about 3 times, but I start looking at 75%off and more. €4.99 is a great price for a game, €3.49 is better, and we'll €2.49 is Wahoo! Hmm, I think that rules out the Microsoft store lol

0
Rep
59
Offline
admin approved badge
06:38 Jul-07-2016

Well... i bought,
Deus Ex : Human Revolution Directors Cut
Garry's Mod
Mark Of The Ninja
Metro 2033 Redux & Metro Last Light Redux
Shank 2
Super Meat Boy
The Talos Principle
The Witcher 2 : Enhanced Edition
All for under Rs.1000, that means 15$
Hell yeah!

0
Rep
53
Offline
04:15 Jul-07-2016

I read this article while imagining Gaben smiling from ear to ear.

11
Rep
19
Offline
admin approved badge
08:02 Jul-07-2016

Praise Lord Gaben!

5
Rep
327
Offline
admin approved badge
04:11 Jul-07-2016

I spent 100% more because last summer I didn't buy anything during the sale, & this year I got a total of 13 items for less than $60. 4 or 5 games and the rest was DLC for games that I already had. I guess the biggest thing that I got was Shadows of Mordor GOTY Edition for $12.49

1
Rep
23
Offline
11:01 Jul-07-2016

So... You are basically saying that you spent... 0+0*100%=0 this year? ;) You could actually say that you speent infinitely more than last year :D
Joke aside, have fun with Shadows of Mordor, that's one beast of a game !

1
Rep
327
Offline
admin approved badge
13:44 Jul-07-2016

I am surprised at just how well optimized it is. The only setting that I had to turn down to high from ultra was AO. Everything else is maxed out @ 1080p & it stays well above 60fps (like 85fps average). If I turn that one setting up to ultra I get occasional dips into the 50s

1
Rep
23
Offline
14:29 Jul-07-2016

Yep, I had a R9 270x at the time and it did the job very well for 1080p, most settings on high. I was probably around 45fps or something. Optimization was great, although they did go a little far on the official requierements though IMO.
The Vram needed is what bottlenecked me.

1
Rep
7
Offline
01:24 Jul-07-2016

Steam:
Overlord Classic Pack
Our Darker Purpose
Bully Scholarship Edition
Hitman Blood Money
POSTAL Redux


Kinguin:
LA Noire Complete Edition
Spec Ops The Line
FATE Undiscovered Realms
Dragon DLC for Payday 2
Soulbringer
Painkiller Black Edition


Grand total- $36.63

0
Rep
133
Offline
admin approved badge
07:06 Jul-07-2016

Spec ops!!! Queue M.Bison "YEESS!"

0
Rep
60
Online
23:07 Jul-06-2016

i Spent $40 on the sale, i dont think i bought anything last year. Not even for the winter sale

0
Rep
8
Offline
22:00 Jul-06-2016

Even though I have around 30 titles in my wishlist (from which around 10 is a 'must get' for me), I ended up not buying anything, since none of the prices caught my attention. Not saying that there weren't good deal, but for my picks, I expected a bit more :(

4
Rep
319
Offline
admin badge
22:20 Jul-06-2016

Yep, as the article mentioned the sales arent as being anymore and I must say I have noticed long before reading this.

1
Rep
58
Offline
21:55 Jul-06-2016

Even immortals don't have enough time to play that many games!

3
Rep
2
Offline
21:29 Jul-06-2016

Steam sales are great, but I generally get my games thru keysites so the savings arent that big of a deal for me. NO im not buying from G2A, they can kiss my a* - I buy from humblebundle, mmoga, gameladen and kinguin. smtimes amazon too...

0
Rep
2
Offline
21:31 Jul-06-2016

steam sales are good for buying DLCs, for games with tons of dlc like payday2, this are the best opportunities

0
Rep
82
Offline
21:02 Jul-06-2016

I gave that statistic my humble contribution of 10€.I hope you all got good deals :D

0
Rep
12
Offline
20:53 Jul-06-2016

I came out with more wallet credit than I got before the sale lol.

0
Rep
8
Offline
22:00 Jul-06-2016

Refunds..?

0
Rep
319
Offline
admin badge
22:21 Jul-06-2016

holiday sale cards sold in the market? ;)

0
Rep
12
Offline
21:37 Jul-07-2016

Exactemundo! Got some shinies, and got lucky in CS:GO.

0
Rep
56
Offline
19:56 Jul-06-2016

Took it easy this year.. only Final Fantasy 14 and Tabletop Simulator..

0
Rep
2
Offline
19:55 Jul-06-2016

I bought
Fall out 4
GTA 5
Far cry 2


for only 70 $

0
Rep
-1
Offline
20:07 Jul-06-2016

u could have gotten something wayy better than farcry 2; its the worst. ya gotta bust in like 3-4 magazines to kill a single enemy

0
Rep
7
Offline
01:18 Jul-07-2016

Far Cry 2 is the best one in the series due to the difficulty and depth of features. Far Cry 3 and Far Cry 4 became too easy since people complained about the difficulty.

1
Rep
5
Offline
01:07 Jul-07-2016

only

0
Rep
27
Offline
19:01 Jul-06-2016

I bought
Alan Wake
Life is Strange all episodes
The Talos Principle
Brothers: A tale of two sons
TESIV: Oblivion
Child of light
South Park: The Stick of Truth
Transistor
The Witcher: Adventure game
and a few other indie games all for 35$
And Witcher 1 and 2 but I already completed it on a pirated copy two years ago i feel ashamed of doing so.

5
Rep
-6
Offline
18:59 Jul-06-2016

I bought Rise of the Tomb Raider and Just Cause 3 for 45 euro.

1
Rep
105
Offline
20:48 Jul-06-2016

That´s not realy a deal, i bought both for 22 bucks :/

1
Rep
69
Offline
12:06 Jul-08-2016

including season pass?

0
Rep
3
Offline
17:46 Jul-06-2016

since game piracy is dying, expect more sales.

1
Rep
386
Offline
admin approved badge
17:51 Jul-06-2016

not really, as 99% of the people who pirate games will NOT buy games even if there is NO piracy.

5
Rep
4
Offline
18:55 Jul-06-2016

Before I started receiving paychecks, I used to pirate most of my games. But now, I own most of them legit on steam. (Who cares if bought them for at least 75% off? Ups)

2
Rep
386
Offline
admin approved badge
19:14 Jul-06-2016

the word "own" and "steam" in the same sentence? O_O
When it comes to steam, you pay to have access to the game you play.

3
Rep
87
Offline
18:16 Jul-06-2016

Some ppl cant buy the games so they pirate, so its practically impossible for those ppl to buy it "now" cuz even though piracy's gone, their wallet size still remains the same.

7
Rep
59
Offline
admin approved badge
18:38 Jul-06-2016

As Ahnaf22 commented there's always the problem of not having that much money and there is another group of people who play pirated games as a kind of demo only to buy them later.
I have been in and out of both of these groups from time to time.
What else can you do when you have no money for gaming :C

0
Rep
7
Offline
04:29 Jul-07-2016

Have you seen willy wonka and the chocolate factory? People like me (student using my brother's pc) can't afford the games so we save penny by penny by cutting lunch money or travel costs to buy the favourite games which we would not otherw

0
Rep
7
Offline
04:30 Jul-07-2016

Otherwise buy. Don't judge me if possible

0
Rep
386
Offline
admin approved badge
18:52 Jul-06-2016

I would like to ask people NOT to downvote @Ywnwa07, as what he says might NOT be true almost, but it's easy to think that way when 99% of the random internet people say so, without putting any thought into it.
Upvote from me and let's keep GD a possitive place! :)

2

Can They Run... |

| 30FPS, Low, 720p
Ryzen 5 3400G 4-Core 3.7GHz Radeon RX Vega 11 6GB
| 30FPS, High, 1080p
Core i5-11400 6-Core 2.7GHz GeForce RTX 3050 Ti Mobile 8GB
| 60FPS, Medium,
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
| 30FPS, Low,
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
| 60FPS, High, 1080p
Core i5-10400 6-Core 2.90GHz GeForce GTX 1650 16GB
| 60FPS, Ultra, 1080p
Core i7-7700K 4-Core 4.2GHz GeForce RTX 2080 Super 8GB 16GB
100% Yes [1 votes]
| 60FPS, Ultra, 1080p
Core i7-7700K 4-Core 4.2GHz GeForce RTX 2080 Super 8GB 16GB
| 60FPS, Medium, 1080p
Core i5-10300H 4-Core 2.50GHz GeForce RTX 3060 Mobile 16GB
| 30FPS, Low, 720p
Athlon II X2 245 GeForce GTS 250 4GB
| 60FPS, Ultra, 1080p
Core i9-10900X 10-Core 3.7GHz GeForce RTX 2070 Super Gigabyte Gaming OC 3X 8GB 32GB
100% Yes [1 votes]
| 30FPS, Medium, 1080p
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX 540X 2GB Mobile 8GB
100% Yes [2 votes]
| 30FPS, Low, 1080p
Core i5-4670 3.4GHz GeForce GTX 1050 Ti EVGA Gaming 4GB 8GB
100% Yes [3 votes]
| 60FPS, High, 1440p
Ryzen 7 3700X 8-Core 3.6GHz GeForce RTX 2080 EVGA XC Ultra Gaming 8GB 32GB
100% Yes [4 votes]
| 60FPS, Medium, 1080p
Ryzen 7 4800H 8-Core 2.9GHz GeForce GTX 1650 Ti 4GB 8GB
| High,
Ryzen 7 2700 8-Core 3.2GHz Radeon RX 5600 XT Gigabyte Gaming OC 6GB 16GB
100% Yes [3 votes]
| 60FPS, Medium, 1440p
Ryzen 5 3600 6-Core 3.6GHz GeForce GTX 1070 Palit Super JetStream 16GB
40% Yes [5 votes]
| 60FPS, Ultra, 1080p
Core i7-11700K 8-Core 3.6GHz GeForce GTX 1060 Asus ROG Strix Gaming OC 6GB Edition 32GB
75% Yes [4 votes]
| 60FPS, Low, 1080p
Core i7-4770 4-Core 3.4GHz GeForce GTX 1060 Inno3D Compact 6GB 8GB
100% Yes [2 votes]
| 60FPS, High, 1080p
Core i5-9300H 4-Core 2.4GHz GeForce GTX 1650 8GB
| 60FPS, Low, 1080p
Ryzen 5 5600 6-Core 3.5GHz Radeon RX 5500 XT 8GB 16GB