Sony might have one of the fastest selling consoles ever in the PS4, along with a TV division, phones, motion pictures, music and more, but in one fell swoop Nintendo has turned the tables and seen its market value soar past that of its Japanese rival. And it’s all down to a single shonky app / game - Pokemon Go.
Love it or hate it, the phenomenon has seen Nintendo’s market value increased by a staggering $20 billion since its launch two weeks ago, doubling the company’s worth in the process. Nintendo is now worth $42.4 billion, in comparison to Sony’s $38.6 billion value.
It’s like the Wii launch all over again, and just when you think Nintendo’s out it goes and stumbles on another money printing machine. Head here and you can see a live representation of Pokemon GO downloads to iOS and Android devices. In the single minute I watch it was downloaded nearly 5,000 times. That’s 300,000 downloads an hour.
In that same minute total revenue was $11,400. At the same rate Pokemon Go would bring in $684,000 an hour, $16.4 million a day, and $230 million in the two weeks since launch. That’s a heck of a lot of money, but still wildly disproportionate to Nintendo’s $20 billion jump in revenue considering it only part owns Pokemon Go. Compare this to Sony as well, whose 45 million PS4 sales are worth $15.75 billion alone, dwarfing the Pokemon Go income, albeit over a three year period.
There’s no doubt Pokemon Go’s making a ton right now, but the fear for Nintendo and app developer Niantic is that interest drops off a cliff when the initial burst of interest fades. They have already announced plans for fully fledged trainer battles and Pokemon trading in forthcoming updates, which could potentially stimulate interest for the longer term.
Are we at peak Pokemon Go, can you see this game growing for much longer? When will the bubble burst? Let us know!