Its Official - Nintendo Is Now Bigger Than Sony Thanks To Pokemon Go

Written by Stuart Thomas on Thu, Jul 21, 2016 11:30 AM

Sony might have one of the fastest selling consoles ever in the PS4, along with a TV division, phones, motion pictures, music and more, but in one fell swoop Nintendo has turned the tables and seen its market value soar past that of its Japanese rival. And it’s all down to a single shonky app / game - Pokemon Go.

Love it or hate it, the phenomenon has seen Nintendo’s market value increased by a staggering $20 billion since its launch two weeks ago, doubling the company’s worth in the process. Nintendo is now worth $42.4 billion, in comparison to Sony’s $38.6 billion value.

It’s like the Wii launch all over again, and just when you think Nintendo’s out it goes and stumbles on another money printing machine. Head here and you can see a live representation of Pokemon GO downloads to iOS and Android devices. In the single minute I watch it was downloaded nearly 5,000 times. That’s 300,000 downloads an hour.

In that same minute total revenue was $11,400. At the same rate Pokemon Go would bring in $684,000 an hour, $16.4 million a day, and $230 million in the two weeks since launch. That’s a heck of a lot of money, but still wildly disproportionate to Nintendo’s $20 billion jump in revenue considering it only part owns Pokemon Go. Compare this to Sony as well, whose 45 million PS4 sales are worth $15.75 billion alone, dwarfing the Pokemon Go income, albeit over a three year period.

There’s no doubt Pokemon Go’s making a ton right now, but the fear for Nintendo and app developer Niantic is that interest drops off a cliff when the initial burst of interest fades. They have already announced plans for fully fledged trainer battles and Pokemon trading in forthcoming updates, which could potentially stimulate interest for the longer term.

Are we at peak Pokemon Go, can you see this game growing for much longer? When will the bubble burst? Let us know!

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17:41 Jul-23-2016

Am i dreaming or is that graph real?

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08:44 Jul-22-2016

I've been playing this game like crazy the past week and got to lvl 19 but honestly, the game will only last for a month. The hype will slowly go down to the point where no one is playing it anymore.

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07:25 Jul-22-2016

The popularity of this game just goes to show how many idiots there are in the world....

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12:52 Jul-22-2016

well facebook and other (anti)social media already did.

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14:05 Jul-23-2016

If someone likes a game, it does not make them stupid.


P.S. I don't play it either.

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15:39 Jul-23-2016

I wouldn't say idiots, but rather people "easily influenced by others",
I mean, at least 2/3 people who play Pokemon Go have no idea what pokemon actually was about years ago when people like me really liked it

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00:00 Jul-22-2016

Portfolio went from 1200 dollars to 1950 for me and i got in the weekend after it came out. Time to shortsell.

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20:19 Jul-21-2016

Only a matter of time until you start seeing copycat games like pokemon go, and until you see people using the game to lure victims.

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16:21 Jul-21-2016

Microsoft must be really pissed off not coming up with such bullsh!t game sooner, everyone would have installed Windows 10 and bought XBONE by this time haha xD

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17:37 Jul-23-2016

You really hate Microsoft, dont u Tzzsmk?

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17:39 Jul-23-2016

not more than anyone else, it's just that most people don't know it consciously yet ;))

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07:31 Jul-24-2016

I guess so.
P.S. I'm still on Windows 7.

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15:56 Jul-21-2016

Quick! Buy Sony before your market value drops back to a reasonable level! :)

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16:23 Jul-21-2016

Now that is some good advice my friend :)

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17:35 Jul-21-2016

NinSONdo

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20:22 Jul-21-2016

gotta agree, but they should buy sony action cameras division, to bring Pokemon Go at next level ;))

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14:59 Jul-21-2016

phone games can never mantain an audience. there's always something new that attracts people and they end up playing something else. this game might be unique but it's only a matter of time until people get lazy and stay indoors rather than go outside and play this.

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13:11 Jul-21-2016

Phone games are a tricky deal. Some get supported and last years (like Puzzle and Dragons) and some die out in weeks. This game will probably last as long as they can keep adding in the pokemon that have come out over the years.

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13:04 Jul-21-2016

I expected that pokemon go would be popular, but to double the value of Nintendo?! Holy...!!

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12:52 Jul-21-2016

hahahahaha lol

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12:39 Jul-21-2016

It's funny how one game can double your profits in just a couple of weeks...

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12:29 Jul-21-2016

Correct me if I'm wrong but the wiki says Sony's revenue is at 8.105 trillion so how can Nintendo be bigger?

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12:59 Jul-21-2016

Sony has a revenue of 8.105 trillion "Japanese yen", which is about 76 billion dollars (USD).


And there is a diference between Revenue and MArket Cap, at the moment Nintendo has a higher Market value than Sony thanks to Pokemon GO

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09:19 Jul-22-2016

Got it, thanks.

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11:50 Jul-21-2016

Being an avid Pokemon fan, the fact that this game has already lost its wonder and fun for me is worrisome for the future enjoyment of the app for everyone. I hit level 18 about a week back and could own any gym in my area but what bothered me was that no matter how good of a Pokemon I had or how many team members below me I always lost the gym within 24 hours to some low level trainers who just spammed the gym. This is possible because it isn't the Pokemon I know and love with turn based fighting and grand exploration. It is a grind-fest of which Niantic has added the dreaded micro transactions to, the app lost all of it's enjoyment for me when I stopped finding new Pokemon in the wild and had to use lures with friends to have the possibility of even getting anything special. Unless there are some major updates in both mechanics and game play soon I think the enjoyment will wear off for most and the financial bubble Nintendo is in will burst fairly quickly.

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12:28 Jul-21-2016

true. They need to far a lot more mechanics in the game if they want to keep it alive long term.

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13:26 Jul-21-2016

They first need to use the hype as much as possible. This gives them time to cover production costs and build up a budget. After that, if the game is popular, which it is, they will add new things in a big update and market them appropriately. I have no doubt that they will continue to improve the game because of its money-making potential.

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14:05 Jul-21-2016

Yeah, i was kinda dissapointed that the battle was like, well, you know... I had hoped it would be like the original turn based battle.

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11:48 Jul-21-2016

Few months back I had this idea of a game which we could play at actual places, now I am thinking about patenting my thoughts too! :D

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12:45 Jul-21-2016

When Watch Dogs came out, I was thinking about how cool it would be to play something like NVZN in real life.
And I still am.
But now with Microsoft HoloLens it might be possible, but damn it's too expensive...

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07:45 Jul-22-2016

Haha true, I have seen the Holo Lense its quite impressive and very expensive too $3000! :D

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