Facebook And Unity Team Up To Create PC Gaming Platform Competitor To Steam

Written by Stuart Thomas on Fri, Aug 19, 2016 12:48 PM

I don’t know whether this is going to be another shot in the arm for PC gaming or the first horseman of the game-pocalypse, but social media giant Facebook has announced it has partnered with Unity to create a new PC gaming platform. Seemingly unhappy about the relatively slow uptake of its browser-based gaming services, Facebook has teamed up with the popular game engine provider in order to provide its own competitor to the dominance of Steam in PC gaming.

“Unity and Facebook are joining forces to build new functionality into Unity that streamlines the process for exporting and publishing games onto Facebook,” reads the official statement from Facebook.

“This will allow Unity developers to quickly deliver their games to the more than 650m players who enjoy playing Facebook-connected games every month – a massive and highly-engaged gaming community that enabled Facebook to pay out over $2.5bn to just web-game developers in 2015 alone.”

Before you go and grab your flaming pitchforks though, Facebook’s new PC gaming platform will apparently run outside of the usual Facebook browsing experience. From the sounds of things it’ll be its own dedicated gaming client. Facebook tout it as distraction free, so it looks as if we’ll be able to turn off all those pesky notifications and pokes.

Facebook has already started letting a small group of developers into the closed alpha as it looks to build towards an official launch.

In and of itself this wouldn’t normally be all that interesting. Gaming on Facebook is usually casual fare like Candy Crush, Farmville and Bejeweled, but spinning it out into its own desktop gaming platform, away from the browser, will allow Facebook to publish more demanding gaming experiences and catering toward the hardcore.

Factor in too that Facebook also owns Oculus with its own Oculus Store, and it also happens to have bundles of cash, and you can clearly see the path which Facebook could take here.

What do you think then, can Facebook stand up to the might of Steam? Could its inevitably huge cash backing pull the PC gaming mindshare away from Valve? Let us know your thoughts!

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16:21 Aug-20-2016

Jokes on you...

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17:10 Aug-20-2016

lol they're gonna compete with Steam with web-based mini games... hahahahahahahahahahahahaha I can't stop laughing.

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19:29 Aug-20-2016

I don't think that this has anything to do with "web-based mini games". I think this is their way to reintegrate exclusives for Oculus Rift. I seriously doubt that it will be "web-based" as in "browser based" at all. Quote from the article "Facebook’s new PC gaming platform will apparently run outside of the usual Facebook browsing experience. From the sounds of things it’ll be its own dedicated gaming client.". I am not saying they won't offer some of their browser based games on this new game client, but I think it will be mostly for Oculus Rift games where they can lock down exclusivity

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14:20 Aug-21-2016

yeah, I know, I'm just pulling the leg.

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15:29 Aug-21-2016

LOL! It is so hard to see sarcasm in written text on a screen... XD

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17:44 Aug-20-2016

My god, as soon as I saw the title of this I laughed out loud

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13:47 Aug-20-2016

so.... Farmville VR?

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14:38 Aug-20-2016

ahaha! That's nice idea though. lol

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19:04 Aug-20-2016

or Texas holdem poker VR , in 3D..

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09:34 Aug-20-2016

http://9gag.com/gag/aPWmZMV
I made my reaction gif for this headline.

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09:08 Aug-20-2016

Cmon twitter move your asses

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07:25 Aug-20-2016

What will they call it then? Gamebook?

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07:30 Aug-20-2016

I highly doubt it.

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06:06 Aug-20-2016

Microsoft store (Check)
Origins (Check)
Uplay (Check)
Steam (Check)


Anyone else getting tired of these gaming distribution platforms?

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07:25 Aug-20-2016

You forget GOG, but GOG is a good one.

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07:33 Aug-20-2016

^ What he said


GOG also doesn't have any DRM in their games, guaranteed and for convenience they also have their own desktop client which is 100% optional.

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08:00 Aug-20-2016

Sorry, forgot I was only accounting for the ones I actually use. I've heard good things about GOG, though.

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13:47 Aug-20-2016

Ikr, why aren't they asking themselves this question: Do we need more?

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19:12 Aug-20-2016

From a company standpoint I understand why they wouldn't want a platform like Steam (or any other in that matter) distributing their games. They probably want all the revenue for themselves, which is perfectly fine. But from a gamers perspective, it is incredibly annoying and frustrating. It's the secondary reason why I upgrade from 8GB-16GB.

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00:38 Aug-20-2016

Games like Candy Crush make me really mad. It's not gaming. The people that play those kind of games are not gamers they are idiots addicted to their "dumb" phones.

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01:03 Aug-20-2016

Sorry to break it up to you but they do indeed classify as video games.

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10:34 Aug-20-2016

I know they do. That is what makes me mad.

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11:47 Aug-20-2016

And (sorry but I have to be blunt about this) it's going to stay that way so it'd be best get over it already.

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06:29 Aug-20-2016

well, then u r simply wrong. ( btw I never played that game )

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11:01 Aug-20-2016

There is a category called puzzles

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11:13 Aug-20-2016

What else would you want to call it ?

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23:47 Aug-19-2016

I'm gonna keep an open mind and give this a try when it comes out such as I did for GOG Galaxy.

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23:26 Aug-19-2016

Meh...

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23:24 Aug-19-2016

I'm still using Steam anyway.

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20:36 Aug-19-2016

If their social media service is any indication of what to expect, their business and advertisement services, or the oculus rift then Steam and other PC platform based entities have absolutely nothing to fear. But we might be surprised, we will see, my hopes are not high though based on personal experience with them.

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20:28 Aug-19-2016

Thats funny, I doubt much of their playerbase will download their app and i have a feeling that the app will have loads of ads on it because that's the only way facebook makes money. some of this hate comes from them banning me because

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20:29 Aug-19-2016

apparently they thought my name was fake

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20:10 Aug-19-2016

I'm sure Steam is just terrified.

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19:36 Aug-19-2016

I think this is not as bad as it seems, might give a healthy dose of even more competition in prices.


I dont really think we, as consumers can really lose here

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19:37 Aug-19-2016

I mean it might happen that nothing good comes out of this, but I dont think nothing bad will either

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00:39 Aug-20-2016

allkeyshop already gives you all the competition you could possibly need.

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19:28 Aug-19-2016

I don't have facebook and I certainly am not interested in even more stupid g aming clients. I am not buying any games that require one exept for steam. That's why I haven't played any AC or Far Cry game that required their clients.

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19:35 Aug-19-2016

so no battlefield for you?

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20:13 Aug-19-2016

I got my Counter Strike

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19:36 Aug-19-2016

As much as I have disliked Uplay and Origin in their beginning I have bit the bullet for some of their exclusives. I couldn't imagine my gaming life without Assassin's Creed, Far Cry, Mass Effect, or Dragon Age games.

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19:02 Aug-19-2016

This Makes No sense??


what is the point

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17:59 Aug-19-2016

Facebook is one of the worse social media platform out there. I rather keep them sticking with their like buttons and social media crap than getting involved into pc gaming. Rift exclusives are probably coming too probably with f* DRM.

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15:43 Aug-19-2016

As long as it's oriented towards PC Gaming, they have my support.

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15:27 Aug-19-2016

No No No NO NO NO NO. STOP THIS BULL$HIT. Steam is the only platform alongside origin and uplay. I don't see what company would use that one.

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20:05 Aug-19-2016

I don't mind some competition?

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11:03 Aug-20-2016

It will probably be like origin and uplay. Only a client with a shop and your library, and maybe some achievments for candy crush.

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15:20 Aug-19-2016

LOL! So this is how they plan to reintegrate exclusive games for Oculus Rift... I knew that they would find away... They will just make games that they want to be exclusive to Rift available on their gaming client only with support for Oculus Rift only.

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19:06 Aug-19-2016

Exactly man, this was the plan all along. With exclusives in place, the oculus store would just eventually be merged into facebook. Now they have to do it more straight forward. Hopefully this means less exclusives, but in the end unless they get regulated, the larger the platform gets the more exclusive sistems will be used to compete. They want to put console bullsht on PC.

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