Apple Reveals Windows 10 is 4x More Popular Than Entire Mac User Base Combined

Written by Jon Sutton on Wed, Apr 5, 2017 11:16 AM
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It’s easy to assume, with all the money Apple makes, that’s it a dominant force in the PC market. However, newly released figures from Apple itself suggest Microsoft is destroying Macs in terms of the number of users. Windows 10 alone is four times more popular than the entire Mac user base combined.

There are just shy of 100 million Mac users worldwide, while the latest Windows 10 figures peg it at north of 400 million. We know from Steam Hardware Surveys that roughly half of gamers are using Windows 10, suggesting there are at least 800 million Windows users worldwide, eight times the total Mac audience.

The success of Macs has slowed down dramatically in recent years, due in no small part to the lack of upgrades. Apple famously went four whole years without upgrading the MacBook Pro.

“If we’ve had a pause in upgrades and updates, we’re sorry for that – what happened with the Mac Pro – and we’re going to come out with something great to replace it,” explained Apple’s senior VP of marketing, Phil Schiller.

This stalling tactic has presented Microsoft with a fantastic opportunity to rush the market with Windows 10, and despite a mixed reception it’s quickly become the dominant OS. In just a year it became it the dominant Windows platformer, and in less than two years it has been adopted by over half of PC gamers. Naturally a huge number of those jumped on board when Windows 10 was free for a year but Microsoft won’t care; its key goal there was to entice a large audience from the get-go.

However, despite Microsoft’s success and the lack of Apple hardware, none of this seems to have hurt Apple’s bottom line. Macs still generate $25 billion revenue each year, with MacBook Pro sales figures jumping 20% year on year.

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09:31 Apr-07-2017

Here is the major difference between PC and Mac.
PC you pay 500$ - 900$ for all the parts and then you pay an additional 100$ - 150$ for Windows.
Mac you pay 500$ - 900$ for all the part and then you pay 1000$ - 2000$ on the OS and their case they picked for their system.

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14:57 Apr-06-2017

Macs have a longer lifespan, making them a good choice for business as they are overall cheaper but for us home users, bit expensive.

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18:16 Apr-06-2017

As someone who is dealing with a recent move at work to try and get Apple devices working on an enterprise level. Its a PITA and wish the movement would just stop.

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23:33 Apr-06-2017

Works perfectly in my experience once it's going everything Apple works well together and lasts for many years. I'm not an Apple fanboy, I like my gaming PC and don't personally own an Apple product but in business I prefer to use Apple.

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09:17 Apr-07-2017

lack of knowledge/experience of IT/tech dept. doesn't make different platform a bad platform

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21:46 Apr-06-2017

dude did u just called Macs cheap? for real?

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23:30 Apr-06-2017

They last longer than PCs, I've seen it in business they work out cheaper for a company because they last longer and don't have to be replaced as often. Expensive for home users, don't know why so many down votes when it's the truth so many Apple haters it's stupid they're a great company. I have my top end gaming PC but I also like Macs they're for something entirely different people need to stop hating Apple on here because they're not what they like to use.

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00:41 Apr-07-2017

My last company had pcs as old as 12 years old running Photoshop cs6 well enough for daily production needs. Sure they ran on Win XP, but they could have been upgraded to 7 easy enough. Macs run a long time, sure, but to say they are cheaper in the long run is not accurate; long term costs depend mostly on upkeep and parts quality.

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09:22 Apr-07-2017

@Silentfort "well enough" is relative term, I have personal experience of moving entire company (roughly about 1500 computers) from Windows XP to Windows 7, few years ago, and I do think for certain "basic" tasks Windows 7 with stronger hardware doesn't perform noticeably better than Windows XP on ancient hardware,
BUT talking about Photoshop CS6 specifically, the pure move from 32bit to 64bit architecture made a HUGE leap forward especially when working on bigger projects/documents or even interoperation with other CS products being run simultaneously on same PC at same time

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13:39 Apr-07-2017

One definitely can't compare 32 to 64 bit when it comes to graphic intensive workloads, Tzzsmk. At my previous job we only worked on medium sized print files on a single image. The upgrade to 64 bit allowed us to improve our workflow to include some simple layering without sacrificing significant time.

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00:04 Apr-07-2017

I was gonna say bsu did you type that on april fools? then I looked no you didn't lol I have a couple questions?
how are macs overall cheaper? a MacBook worth $2500 has similar components to a windows based laptop that costs $1500 so theres less performance for the money and for the life span previous question also lol? I'm just trying to figure out your logic behind it

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09:27 Apr-07-2017

ever had a chance to dismantle a Mac Pro (from 2012 for ex.)?
I was seriously amazed how thick and sturdy the motherboard is, choice of electronic parts for components used there is really incredible, something which nowadays is not seen even on professional Windows desktop workstations,
again, personally I had experience that in a batch of few hundred Windows workstations some didn't even boot at all, or HDDs dying just after few months, simply because it's cheaper not to do proper quality testing to push prices down, something Apple would never do, that's the value of additional money you're paying for

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21:12 Apr-08-2017

yet the retina MacBook 2016 get a 1 out of 10 from ifixit for Repairability even the retina macbook pro from 2012 get the same score what's the point of being sturdy if it's beyond repairing?

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21:14 Apr-08-2017

" simply because it's cheaper not to do proper quality testing to push prices down, something Apple would never do"
then there is #bendgate!

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12:48 Apr-09-2017

ifixit scores? their rating system makes me laugh, dumbest criterias I've seen in a long while, every ultrabook will score as low as possible lol xD

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09:13 Apr-07-2017

actually you are right,
durability/lifespan is really good, obviously at similar price levels otherbrands offer comparably good products, but that's what most people seem to ignore, so yes, in general cheapest Mac has much better build quality than cheapest enterprise-targeted Windows computer),
from price point of view, Windows is designed badly, so Windows computers do require more maintenance and troubleshooting, which obviously costs money in long run (even when having IT support dept. in-house, it still costs money),
on the other hand saying Macs are good choice for business is very rough estimation, actually for enterprise usage "best is the best", that means for ex. creative software may be better optimized for osx while servers are usually best run on linux and office jobs are best done on windows, moreover what really helps in long term enterprise run is multiplatform operability, let's say a virus or messed update makes huge amount of computers unusable for a day or more, it's good to have certain % amount devices running entirely different OS etc..
but let's face a fact that Apple is trying to appear as more fancy stuff, which most IT depts aren't exactly rushing into adopting, so nowadays it's really questionable if enterprise solutions should be mixed into one big ecosystem consisting of multiplatform solutions, or keep those things split, having more manpower dedicated to each, plus aside from this to have additional people to test new stuff (because let's be real here, no more than 9% rigs in enterprise area are running Windows 10 by now, adoption and integration of Windows 10 in enterprise environment requires incredible amount time and knowledge to acquire, wouldn't hesitate to say that almost equally as much as adoption of entirely different OS, such as MacOS or Ubuntu)

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09:36 Apr-07-2017

The majority of business i have seen uses PC and also the ATM machines you visit at your bank is mainly based from Windows also for Mac's having longer life spans is false because i have seen Mac Books die out in 3 years with minimal uses and lets not forget if your macbook breaks down you have to visit the apple store and pay like what a good 100$+ for something so simple and BSURipperZ how do you really know a mac is better for a business if you never owned one as well because that is like me saying Toyota is better than Ford.

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11:00 Apr-07-2017

yea, that's why it is fairly easy to steal 800 000 $ from ATM within minutes lol :P
article link

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11:30 Apr-07-2017

So security is crap

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15:10 Apr-07-2017

Good luck taking anything out of your bank account with Mac OS and also remember now there is anti virus and anti malware programs now on Mac because they can easily getting infected now.

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15:50 Apr-07-2017

I've used them in business as i said.

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09:39 Apr-07-2017

Mac is very expensive in my country


cannot even think about it

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10:36 Apr-07-2017

Mac is expensive in every country.

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11:32 Apr-07-2017

Taxes even make a cheap product gold

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09:20 Apr-06-2017

Apple is still expensive than my 1000$ bike.


My sister bought I phone 7 for 1500$.

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07:58 Apr-06-2017

it's funny to realize Apple market value is still significantly higher than Microsoft,
maybe Microsoft is doing bad business decisions huh? :P link

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00:06 Apr-07-2017

because there over priced cellphones that sell well and apple rolls out iphones yearly and Microsoft rolled out windows 10 around that time but most upgraded for free or pirated so yeah I would expect apple to be above financially for that time frame

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08:41 Apr-07-2017

It's all in the profit margins. With the margins (cr)apple have they absolutely rape each customer personally.

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05:57 Apr-06-2017

yes

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05:45 Apr-06-2017

This news isn't surprising really. Windows is used practically everywhere in the business world. From touch-screen cash registers to trans-continental mega corps' desktops and government networks to medical devices it would be impossible for Apple to match that kind of coverage. Mac isn't even a real competitive gaming platform anyway so why even have this story here?

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02:36 Apr-06-2017

Apple revenue is still up because each MAC costs 3-4x the amount of a decent Windows PC.

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00:39 Apr-06-2017

Obviously Windows is more popular on PC market and Apple products are unreasonably overpriced as hell, like you can buy a gaming laptop for 2400 (or whatever current Apple stuff costs) dollars. Cheesus

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00:37 Apr-06-2017

Wow. The OS that MS tricked and forced most of it's userbase into upgrading now has a lot of users. What a shocker.

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23:03 Apr-05-2017

If mac really went to gaming and that i would consider and afford able.

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21:50 Apr-05-2017

doesn't surprise me windows is massively more popular not only does it work better with games but just specs to specs a $2500 mac book will get beat performance wise by a $1500 windows laptop I have no idea why people buy over priced sh*t like MacBook lol unless for a specific task or just have one for the sake of saying they own one lol

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21:50 Apr-06-2017

exactly only thing Macs are good at in are for developers any person with normal usage should avoid it!

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18:36 Apr-05-2017

Well, WIN 10 was free for some 1 year, and I don't think anything Apple-made can be called cheap, or affordable at least.

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19:40 Apr-05-2017

their OS is free entirely lolz

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21:04 Apr-05-2017

Can I download it from somewhere and instal it on any PC ? No. So it isn't free, it's included in the device price.

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01:23 Apr-06-2017

and also wasn't it just free to upgrade from existing windows pcs? If it was just free on the web like tzz says above i'm pissed i had to pay 80 or so bucks for 10 on a newly built desktop. So much 10 hate honestly people just gotta stop bitching already who cares

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07:53 Apr-06-2017

Dragos3600 yes you can download it from AppStore, only if you have the device,
but if you download it anywhere else, it will still work,
on the other hand Microsoft demands money for major version upgrades (which hopefully might change with Windows 10, maybe in future people will pay monthly as subscription lol), when buying new Windows device you are paying for OS within the device price too, so it's very similar!

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16:48 Apr-05-2017

maybe because windows 10 powered systems cost 4x less then apple Mac ...

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19:41 Apr-05-2017

and they require 4x more time to fix xD

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20:46 Apr-05-2017

I don't know what on earth you're doing with you PC that you're running into so many issues! :D Maybe MS should hire you as a tester, you would manage find some obscure bug in a 3-line program. :P

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07:49 Apr-06-2017

me? I've worked over 3 years as IT support and surprisingly most problems arised with arrival of Windows 10 and people brainlessly rushing into upgrade :P

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16:37 Apr-06-2017

But then that's not W10's problem, that's the problem of the moronic customer who upgrades before checking compatibility and then not knowing how to roll back (yes, yes, I know that MS sneakily forced W10 upgrade on users for quite some time). :P

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16:42 Apr-05-2017

LMAO! More Windows users hate Windows 10 than like it. A third of those using it were forced into the upgrade by Windows update, and they just didn't know how to roll it back. I am not taking up for Apple at all, but stop trying to put lipstick on a pig "Windows 10" and calling it miss universe "The greatest thing ever". Windows 7 still holds over half of the Windows user base. The fact that Windows 10 was free and even forced on some people and still can't compete with Windows 7 says it all. So...

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18:17 Apr-05-2017

And on what scientific data you base that?

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18:43 Apr-05-2017
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00:50 Apr-06-2017

wait windows vista who in there right mind is still using that lol I think id rather any other windows lmao

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00:38 Apr-12-2017

After several update cycles and service packs Vista is now essentially Win7 - a very solid and good-looking OS. But due to the initial flaming on it they had to release 7 (which essentially changed nothing more than the skin). Same happened with Win8 - they had to release 8.1 and market it almost like a separate OS, even though it was more like an update or a service pack.

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18:45 Apr-05-2017

Windows 10 is only at 25% even after a year of free availability while Windows 7 just recently fell to 49% after all of this time. That is including all OS not just Windows

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01:06 Apr-06-2017

Windows 10 and 7 are both trash, 7% SEVEN PERCENT of the market is still held by XP which support ended for in 2014! Can you believe there are only 3 times more windows 10 pcs and 6 times as many windows 7 pcs? LOL ya xp still kicks both their asses, the only reason people are on windows 7 or 10 is because it was forced on them by society /s

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00:40 Apr-12-2017

Can we not forget that 7 is now 8 years old..? Of course it will have more users! Much like XP was king for years while 7 was gaining momentum. Why don't you guys stop and think for a second..?

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01:31 Apr-12-2017

Well someone notify me when Windows 11 arrives. Just maybe I will be ready to move on by then.

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15:23 Apr-05-2017

the mac line is just destroyed the newly released macs are crap u simply need an adapter for like everything not to mention u still have very limited ports!
it's not fun moving around with a bag for ure mac and a bag for adapters!

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11:46 Apr-05-2017

Apple is preparing huge comeback within year or two, once they make entirely new Mac Pro lineup, see article

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16:32 Apr-05-2017

Bold prediction: it will fall flat on its face.

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19:42 Apr-05-2017

let's not be so negative, OSX is still uncomparably superior OS when it comes to resource usage, so it really depends on software and hardware devs to decide which platform they will support

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16:41 Apr-06-2017

Do you know what else is incomparably superior OS when it comes to resource usage? MS-DOS. :P (And I find it I'm more productive without all the pretty colourful flashing lights and buttons, no joke :D) But yes, I see your point. Although Linux distros are the same when it comes to resource usage so if that's an issue, Linux would be the better option right?

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21:51 Apr-05-2017

still will be overpriced as usual for what you get

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11:38 Apr-05-2017

How about cutting the prices on your hardware and actually supplying OSX to PC based users? Yes, you would lose money through your own hardware sales but surely developers would flock to produce more software on the OSX platform?

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11:46 Apr-05-2017

my current GD rig is fully working OSX El Capitan :))

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12:48 Apr-05-2017

Your rig is most likely a Hackintosh which is not supported by Apple.

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12:55 Apr-05-2017

yes,
so practically same level of support as if it was running Windows, because Microsoft doesn't provide any support either :P

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13:07 Apr-05-2017

Sigh.. You misunderstood me. Apple's OS is not supported on other hardware besides their own. Roamingmark suggested Apple to allow their OS to be accessed for PC users using their own custom PC. However, a Hackintosh is against Apple's ToS and is not the solution.

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13:18 Apr-05-2017

ah you're right, it's true such hackintosh is definitely not an enterprise solution option, but still it proves PC based users can actually run OSX

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13:32 Apr-05-2017

That's right. It's not a solution for developers if apple doesn't officially support it.

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11:30 Apr-05-2017

it is not popular at all. it is just that wider selection of software is the reason why windows is mostly used... popular?! give me a break...

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12:38 Apr-05-2017

among gamers it is and you can't deny that, on top of that most programs that run technology in let's say stores and factories use windows and don't support mac... mac is mostly used by students and people who work with things like photoshop

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12:49 Apr-05-2017

windows is used by majority, just because that's the os you get when you buy a laptop/pc,
mac is used by people who know what they need,
linux is used by people who know what they need,
most programs that run in stores/factories are actually Windows XP designed and mostly do not work on Windows 10 at all, so can be used under virtual environment from linux/mac host anyway

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15:22 Apr-05-2017

your average hipster

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15:25 Apr-05-2017

pfff u say that there's no one who don't even know the simplest thing about mac and just buy it for the apple mark on the back believe me there's a LOT of them out there!
for linux it's almost true!

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16:33 Apr-05-2017

@Satellex Never thought tzzsmk would be labeled a hipster... :D

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19:17 Apr-05-2017

My pc came without an os installed. And I choosed windows obviosly since its used by people who know what they need as you said. I don t have any experience with mac or linux. But I ll use the mostly supported os since its the best one for me and my needs.

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19:52 Apr-05-2017

@Satellex your reply really made me rethink what I wrote,
yet I still get to same conclusion, although I guess my simplified breakout is really harsh...
majority of people are being thrown into world of Windows and don't want to hear about any alternatives, cannot even imagine alternatives,
sure gamers are "stuck" on Windows because of Microsoft's monopoly DirectX, MSVC++ and NET,
but once we realize games are not about graphics (really aren't, just remember Pokemon Go, Candy Crush, Minecraft, Mario, Sonic etc.. those all games are not popular because of graphics at all), then it's questionable if Windows can withstand the age when game devs waste funds on fancy trailers without actually making games finished and enjoyable when smartphones are getting into lead

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00:46 Apr-12-2017

If I had to deal with an iMac or a "mac pro" I'd be pulling my hair out. I deal with those blasted machines at work and I hate them. Something as simple as "don't put my laptop to sleep when I close the lid" does not exist on macbooks, for example. Simple, trivial stuff, people complain - no can do, sorry, you've got a hipsterbook - be happy with what you got!
You saying that people get thrown into the Windows world and essentially don't know what they're doing is about the most retarded and ignorant thing I've read today. If I had to do my job without Windows - I'd starve due to the slowness of official mac machines and the lack of software and I'd starve on a Linux too. WTF man..?

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00:51 Apr-12-2017

And what's with all the bullsh*t about "macs are used by graphics artists"? Where did that come from? The 1980-90's, that's where. Every artist that needs a powerhouse will use a custom-built Windows PC tailored to their needs. I see high-profile artists, photographers, video editors, etc abandoning the sinking apple ship and moving to Windows publicly and praising the open ecosystem that plays well with everything they have and especially just how much more performance you get for the same price (even if you buy a laptop)!
"Apple for Photoshop" - give me a break, please. It's my daily bread and runs leaps and bounds faster on my machines than on any of the macs at work...

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00:53 Apr-12-2017

And if you're a 3D artist... Forget working on anything meaningful if you're using a mac. There's like 1 commercial piece of software (maya), most plugins are for Windows and the lack of power in macs means you're not going to do much rendering on your machine, especially when throttling kicks in on the imacs (fact)....

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