It’s easy to assume, with all the money Apple makes, that’s it a dominant force in the PC market. However, newly released figures from Apple itself suggest Microsoft is destroying Macs in terms of the number of users. Windows 10 alone is four times more popular than the entire Mac user base combined.
There are just shy of 100 million Mac users worldwide, while the latest Windows 10 figures peg it at north of 400 million. We know from Steam Hardware Surveys that roughly half of gamers are using Windows 10, suggesting there are at least 800 million Windows users worldwide, eight times the total Mac audience.
The success of Macs has slowed down dramatically in recent years, due in no small part to the lack of upgrades. Apple famously went four whole years without upgrading the MacBook Pro.
“If we’ve had a pause in upgrades and updates, we’re sorry for that – what happened with the Mac Pro – and we’re going to come out with something great to replace it,” explained Apple’s senior VP of marketing, Phil Schiller.
This stalling tactic has presented Microsoft with a fantastic opportunity to rush the market with Windows 10, and despite a mixed reception it’s quickly become the dominant OS. In just a year it became it the dominant Windows platformer, and in less than two years it has been adopted by over half of PC gamers. Naturally a huge number of those jumped on board when Windows 10 was free for a year but Microsoft won’t care; its key goal there was to entice a large audience from the get-go.
However, despite Microsoft’s success and the lack of Apple hardware, none of this seems to have hurt Apple’s bottom line. Macs still generate $25 billion revenue each year, with MacBook Pro sales figures jumping 20% year on year.