The road to The Witcher 3’s launch was a long one, fraught with delays and cries of ‘Bullshot!’. That may not be the case with Cyberpunk 2077 however, CD Projekt Red’s next title. CDPR has confirmed the promotional campaign for Cyberpunk 2077 is already nailed on, and the team is aiming for the element of surprise.
“The promotional campaign (for Cyberpunk 2077) is already planned,” said CDPR CEO Marcin Iwiński. “Its main element is the surprise, so I cannot even say when it will begin. Simply because it has to come as a surprise.”
The suggestion here is that the turnaround between Cyberpunk 2077’s reveal and its launch is going to be a short one. CD Projekt RED could be going the same route as Bethesda did with Fallout 4. The short, sharp marketing campaign between the June announcement and November release certainly didn’t do Fallout 4 any harm.
CD Projekt RED has also just outlined its financial results for the first quarter of 2017, with the results exceeding its own internal expectations. Total sales amount to $26.5 million, with a net profit of $12 million. The vast percentage of this came from further sales of The Witcher 3 and its expansion packs. Not bad considering CD Projekt’s last game is now two years old.
The Gwent: The Witcher Card Game open beta has also just gone live, so the launch version of the free-to-play CCG should be with us soon. CD Projekt RED expects this to be a decent earner, and it should keep the Polish studio chugging over until Cyberpunk 2077’s launch.