Nintendo Increases Switch Console Production to 2 Million Per Month to Meet Demand

Written by Jon Sutton on Sat, Oct 7, 2017 10:04 AM

Nintendo has ramped up production of its Switch consoles to two million units a month, according to DigiTimes. The supply constrained console surprised even Nintendo with its sky-high demand, Nintendo now setting a target of 20 million Nintendo Switch consoles shipped during 2017. Not bad a for a 9-month-old console - the Wii U sold through 13 million units during its entire four-year lifespan.

The current supplies of Nintendo Switch consoles is limited due to a combination of higher than expected demand and limited supplies of DRAM memory which has affected the entire tech industry. Nintendo’s urged its manufacturing partners to go full steam ahead though and ensure there’s enough Switch consoles out there for the holiday season.

Digitimes also reports that a deal has been penned to launch the Nintendo Switch into China in early 2018, and it’s expected these already high production targets could be increased next year. Nintendo has partnered with Tencent to add its local China-based games to the platform, opening the door to a huge new market.

Actual sales figures for the Nintendo Switch are hard to come by. The last official number we received from Nintendo was 4.7 million Switches sold by the end of June 2017 - its first three months on sale. With a consistently strong lineup throughout the year, particularly the holidays, it’s not difficult to envisage the Switch doing serious numbers by the year’s end, driven by Super Mario Odyssey. Anecdotally, Nintendo Switch stocks have been limited here in the UK, although you can still find them in stock occasionally.

It sets up a bit of a fascinating battle between the Xbox One X and the Nintendo Switch this holiday. Nintendo is barrelling along at a record rate and could well eclipse Xbox One sales shortly, while Microsoft has taken the opposite tack and favoured raw performance over unique software. It would be a surprise if the Xbox One X sold anywhere near the numbers of the Switch this holiday as it just doesn't have the exclusive software lineup that typically drives sales.

Many GD'ers picked up a Nintendo Switch yet? Is it too early to suggest Nintendo is back to its glory days? Let us know!

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05:17 Oct-09-2017

i didnt even know there was a demand for the switch

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06:32 Oct-09-2017

It's nintendo's second fastest selling console after the wii, AFAIK.

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20:46 Oct-07-2017

It's a bit late/early for an April Fools joke...Guess Nintendo finally got the memo that people are selling their stuff on ebay and making a pretty buck off it.

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20:20 Oct-07-2017

My problem with the switch is the low battery life and lack of storage... 2-3 hours is way too little and the fact that it has no storage is annoying, since there are almost no physical copies of nintendo games in my country, so I have to buy 128-256GB micro-sd cards to be able to have 3-5 games at a time and that high capacity cards do cost quite a lot...


otherwise I would be all over it. Skyrim + Zelda = my hundreds of fun hours when NOT at home at school or anything/anywhere that I do NOT want to be at.

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22:33 Oct-07-2017

Good points

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12:02 Oct-09-2017

Yeah storage is annoying, although I'm physical for the big games just so I can flip them for cash/steam vouchers codes once I'm done. Battery life isn't a major issue for me as I'm never really in a position where I'm away from a power point and able to play for that long. If I play in bed I just plug it into my phone charger.

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12:17 Oct-09-2017

I'm physical for all games, too bad in my country for anything that is NOT a PS4 or Xbox One, there are little to no physical copies of games, I'm NOT buying a game which basically just gives me a box with a code to put into Steam or "insert annoying DRM here"...

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12:21 Oct-09-2017

Mmm that sucks. Don't know how it is in Bulgaria but here it's waaaaay more expensive digital too. AC Origins is £38 physical for example and £55 on the PSN store. Almost 50% more and you can't resell.

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12:41 Oct-07-2017

Nintendo tries to actually meet demands? This is a first.
I've nothing against that, this should've been done ages ago.

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14:17 Oct-07-2017

They were competing with apple for parts which they can't be blamed for. Now how they shorted Switches from other countries to sell in Japan is their fault.

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10:20 Oct-07-2017

in my opinion the only console really worth picking up these days.
A beasty PC + a Nintendo Switch for casual games = ultimate combo

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10:24 Oct-07-2017

Or if no money for the PC, Xbox One X

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10:29 Oct-07-2017

Yeah the switch is the only console that would interest me along with my PC. It's the only one that has those unique experiences built specifically for it. The typical PS and Xbox exclusives, I don't really find special. We have had those types of (now generic imo) games for years and years now. There are dozens others available.

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02:05 Oct-08-2017

I've got the Switch and can't agree with you enough.


It can be displayed multiple ways; someone is working on a PC Streaming app
motion controls or the analogue sticks can be used to aim
cartridges are perfect so that one doesn't have to install a game onto the system unless stated
ease of access
family friendly account creation


my only hopes are that they continue with the format, increasing specs along the way...

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11:49 Oct-09-2017

Indeed, if they launch a slightly upgraded version of it (meanwhile I would have some funds available by then hopefully lol) like they did with the 3DS etc it would be very hard to resist picking up one I have to say. Assuming I have time to use it...

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