In a bid to increase traction towards the Xbox One X, Microsoft intends to focus more on in-house development and will even make investments to acquire additional studios to increase first-party content for the platform. Xbox chief Phil Spencer admitted in an interview with Bloomberg that the company has seen ups and downs in funding for studios working for Xbox but said that the company will try to grow.
There have been mixed speculations regarding the sales of the Xbox One X. Microsoft claimed earlier in August that the new console was selling as per expectations but refused to give any numbers. Some analysts such as Wedbush Securities claim that Microsoft will be able to sell around 1 to 1.5 million consoles in 2017, which would be an astounding figure if Microsoft achieves it.
Phil clarified that the Xbox team had to convince CEO Satya Nadella regarding the new investment in Gaming Studios and measure the progress they make in this field in new metrics. Essentially the Redmond based company will now try to focus more on the software side of things in order win over the audience.
The change alone increased the revenue of the software division of Xbox by 21%. Console sales continued to drop though. It should be kept in mind that Sony and Nintendo's consoles continue to sell just because of their diverse portfolio of exclusive titles. Xbox on the other hand only has a limited number of these and even those are available on Windows 10 for consumers to enjoy. Just some of the benefits of UWP.
It's quite a change in attitude considering the high profile closures Microsoft has overseen in recent years. It's only been a matter of months since Scalebound and Fable Legends bit the dust, and Microsoft is already ruing the lack of first-party titles.