Intel to Create Dedicated Graphics Cards - Ex-Radeon Boss Raja Koduri Leading Development

Written by Jon Sutton on Thu, Nov 9, 2017 9:45 AM

Intel has appointed ex-Radeon Technologies Group boss Raja Koduri, confirming the news rumoured earlier this week. In another surprising twist, Koduri will be joining Intel as chief architect and senior vice president of its new Core and Visual Computing Group. He’ll be working on high-end graphics card solutions and going head-to-head with AMD Radeon and Nvidia GeForce. It’s not often that the hardware industry turns into a full-blown soap opera, but it is today.

"Raja is one of the most experienced, innovative and respected graphics and system architecture visionaries in the industry and the latest example of top technical talent to join Intel,” said Dr. Murthy Renduchintala, Intel's chief engineering officer and group president of the Client and Internet of Things Businesses and System Architecture. Try fitting that on a business card.

“We have exciting plans to aggressively expand our computing and graphics capabilities and build on our very strong and broad differentiated IP foundation. With Raja at the helm of our Core and Visual Computing Group, we will add to our portfolio of unmatched capabilities, advance our strategy to lead in computing and graphics, and ultimately be the driving force of the data revolution.”

Koduri himself has also published a statement, just a day since his heartfelt goodbye to AMD. “I have admired Intel as a technology leader and have had fruitful collaborations with the company over the years. I am incredibly excited to join the Intel team and have the opportunity to drive a unified architecture vision across its world-leading IP portfolio that helps accelerate the data revolution.”

This news now obviously extends far beyond Koduri’s involvement, and indeed beyond the use of Radeon graphics chips in Intel CPUs. Intel is now potentially a third pillar in the graphics card market. One which, like AMD, can offer both halves of a solution. It’s also got a heck of a lot of financial clout and could prove extremely disruptive to the market. The results of this deal are clearly going to be a ways off but the ramifications could well be huge.

Action and reaction? Thoughts on Intel’s big move and Raja jumping ship? Let us know!

Our favourite comments:

It was a while back that intel and nvidia were talking about gpu's replacing cpu's. Seems like this is intels way of saying that it might be so

saarri6

I had a feeling that this was the reason he left amd. And this is only going to help our wallets. On another note Nvidia might start thinking about entering the cpu market.

Shodzar

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09:20 Nov-12-2017

I wonder if they will fuse in far future

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14:29 Nov-11-2017

The irony of this whole thing is that this come after Intel and AMD announce creating a new chip with Intel-based CPU cores and AMD-based Radeon graphics core on the same die. IMO, i do welcome the call in Intel creating dedicated graphics cards.

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08:35 Nov-10-2017

You know would be kind of cool in a way if Intel did what AMD has done in the past and do dual graphic mode because while some iGPU's like the Intel HD 630 is decent enough would be even cooler if Intel did it a little in reverse.
As for an example that an AMD APU would get more of its performance of the GPU from a video card that would be compatible what if Intel would find a way to have the iGPU give its performance to the Intel dedicated GPU instead.

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08:37 Nov-10-2017

Because lets say they release a GPU that performance like a GTX 1050 but because of the iGPU it would give the performance of a 1050 Ti instead and yes i know this kind of tech is hard to do but it is something worth thinking about and remember if or when Intel releases these GPU's then AMD and Nvidia prices should drop down in theory which would make the market a lot better for everyone.

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23:00 Nov-09-2017

IT'S JUST A PRANK... right guys?
Oh boy Intel graphics cards? Hope they'll be able to really compete, I mean more competition means lower prices and less technology being held back, can only be good for us.

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11:24 Nov-10-2017

forget those low prices if intel is on the same level as nvidia. You'll have an extra choice, but the prices, nah

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14:50 Nov-10-2017

Competition lowers prices, no matter what.
In order for their product to be chosen above the competing product you either got to be better or have a lower pricetag, which right now is seen when amd releases their cards (way too late), equally performing Nvidia cards get a price cut.

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17:19 Nov-09-2017

Raja wasn't the all stress in amd 2much for you and where is your family now mehh nice excuse like I assumed

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16:57 Nov-09-2017

Meh with or without intel the GPU market has been screwed for the past 5-6 years... doubt it will be any better... people buy GPUs based on names and don't even think for a second how ripped off their are nowadays and in the past 5-6 years.

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18:17 Nov-09-2017

indeed...

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00:50 Nov-10-2017

wait are you saying my G1 "GAMING" costed more because it said Gaming on it ;D

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04:33 Nov-10-2017

no I'm saying your GTX 1080 would be called a GTX 1060 if it was released in 2011 and would have costed 250$ or less. :)

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14:47 Nov-10-2017

Its actually true guys, based on the die sizes of those cards etc. Nvidia has such a big lead right now sadly that they can just release what would be in the past middle range GPUs as high end and increase their price too... A card like the gtx 1080 would actually launch for half of that 500$ it launched for... oh well.

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14:59 Nov-10-2017

Finally someone that understands what I'm saying...
and a card like the gtx 1080 with adjusted inflation from 2011 to 2016 should launch for 305$, but let's say AMD did NOT compete, something like 350-375$ would be a good price for lack of competition, NOT 700$... :/


NOT to mention that Fermi had a 30-40% failure rate, where as Pascal had 10-15% failure rate and the R&D for Pascal was 66% of that of Fermi... :/

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15:05 Nov-10-2017

Hmm it's an interesting point. Certainly the cost of a few components is prohibitively expensive right now, but the CPU market is demonstrating what decent competition can do for things in terms of prices.

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10:42 Nov-10-2017

Actually yes, in some countries the special AIB cards are not worth it at all - in my country for example, sometimes these special ones are so much more expensive than the original version, that they enter the price margin of the next following performance-class card:
I remember back in 2015: EVGA GTX950 special something costing as much as the cheapest GTX960... I mean, cmoon, obvious choice?!

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04:30 Nov-10-2017

Actually people buy their GPU's based on experience they have had with them because if someone had a better experience with that one type of cards then they will stay loyal to that company.

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07:36 Nov-10-2017

That's true to an extent, but if you think marketing doesn't play a huge role then you're sorely mistaken, when blue and green is plastered everywhere and available in every pre-made gaming rig.... then guess what people are gonna buy! Some also go on second hand or exaggerated experiences.... I can't say how many times I've heard "Well some person told me X CPUs and GPUs are bad so I won't buy them", or "well I tried X CPU or GPU once 10 years ago and they were bad, so won't buy them again"

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08:07 Nov-10-2017

Actually through out the years i have seen more AMD pre-built gaming rigs and yes it might of been like a FX 8320 with lets say a R9 380 in it and now you have systems like this one that is using a R3 1200 or systems like this one which i do think they are over pricing it so really red gets plastered just as much because on newegg i have seen more pre-made systems with AMD than for Intel.

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08:11 Nov-10-2017

Also the reason why you would see most pre-made AMD systems with a GTX 1050/1050 Ti is because these companies knows you would get the best bang for the buck.

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10:46 Nov-10-2017

buying a new GPU based on an experience with a previous GPU is beyond dumb, unless for whatever reason you are buying another one in the same generation.

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21:36 Nov-10-2017

Not exactly. I at least know that I won't be buying a gigabyte or msi motherboard next time. First impression does matter. If something has a common issue (doesn't mean all boards have it), it would mean that there is a chance that the product I'm buying will have that common issue. The issue with the gigabyte board that I have was cold boot problems (now it actually never does it anymore) and the problem with the msi board of a friend of mine is that he can only use it with

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21:36 Nov-10-2017

two ram sticks in the last two dimms. Any other configuration doesn't make it boot. Even a bios update didn't help

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14:32 Nov-11-2017

There is no chance if you do research on each and every major component on the motherboard(VRMs, caps, resistors, etc), it's bios, firmware, micro-code and other user reviews...

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11:26 Nov-10-2017

Lol, I just buy the bang for the performance buck of the series I want. I do try to avoid less known brands like Palit and club3d (even though it's not a non well known brand, their cards aren't clocked high)

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16:05 Nov-09-2017

One Intel Iforce HD 1080 please!

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14:47 Nov-09-2017

I had a feeling that this was the reason he left amd.
And this is only going to help our wallets.
On another note Nvidia might start thinking about entering the cpu market.

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15:05 Nov-09-2017

ugh... enough with the same news about the same goddamn leading companies... When is a new player gonna make it to the desktop business?!

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16:54 Nov-09-2017

Intel and wallet helping? Yeah right, Intel is going do continue what Nvidia started, pricing mid-range GPUs at 700$ and calling them "high-end" where as the real high-end GPUs are now being call "enthusiast" and cost even more... :/

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17:02 Nov-09-2017

AMD does the same thing...

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21:41 Nov-09-2017

Absolutely! To a lower extent, but absolutely!
AMD was actually the first to price a mid-range GPU at a high price, that being the hd 7970 priced at 550$ at launch, when the hd 6970 which had a 10% bigger die and was more expensive to produce due to the bigger die, more expensive wafers and much higher failure rate, plus higher R&D, costed only 350$ at launch 18 months earlier... :/

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21:44 Nov-09-2017

Which allowed Nvidia to price the mid range gtx 680(previously to be called gtx 660 before release and the gtx 660 would have been a gtx 650 or gt 640) even higher and then so on with the pricing in the next generations...

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05:39 Nov-10-2017

Lol mid range? And which gpu was faster then gtx 680 and 7970 buddy at that time high end card was even gtx 660 and 7870

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15:01 Nov-10-2017

It was never high-end and the hd7970Ghz beat the gtx 680.
High-end is determined by the die size and both the hd7970 and gtx 680 had smaller die sizes than the gtx 560ti...

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08:12 Nov-10-2017

Nvidia is sort of in the CPU market just for mobile devices and cars.

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14:06 Nov-09-2017

Now if intel starts making mobos again.. It will be perfect
I mean theirs was one of the highest ughest quality mobos u could get

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16:11 Nov-09-2017

Same dude my x79 motherboard is Intel and this thing is dope.

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18:19 Nov-09-2017

my friend's intel micro ATX mobo has died thrice in the past few months xD

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21:42 Nov-09-2017

that's NOT uncommon for micro-atx boards from intel, asus and gigabyte xD

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11:29 Nov-10-2017

I do have to say, asus and asrock boards are the best. MSI and Gigabyte aren't that good, they have issues and Gigabyte's customer support is full of people that just don't understand proper English.

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15:03 Nov-10-2017

Well specifically micro-ATX asus boards for intel are known to get swollen caps and burnt VRMs, at least according to the service at my PC store my mother works in. And they do get a lot of dead boards I can tell you that much.

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13:38 Nov-09-2017

I think I thought a couple years ago like Intel would join the market for GPUS and sure enough, they have. I think a lot of people will buy them because why not get an Intel CPU and Intel GPU. For instance, AMD CPU and AMD GPU everyone loves the complete.

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13:00 Nov-09-2017

More competition can only be a good thing for us consumers:-) Best of luck to him...

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12:57 Nov-09-2017

I wonder if they will sell overpriced low end cards that are even more low end than a low end amd or nvidia gpu, but still better than intel's own igpu

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11:12 Nov-09-2017

It was a while back that intel and nvidia were talking about gpu's replacing cpu's. Seems like this is intels way of saying that it might be so

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11:07 Nov-09-2017

to me it sounds like Intel realized soon enough they might be fcked up, and so overpaid AMD guru to join them,
one disturbing thing I see is the potential shift of Intel focus on portable/mobile market...

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10:37 Nov-09-2017

Im ready for my Intel HD 7970 ghz edition

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20:04 Nov-11-2017

2ghz edition

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10:27 Nov-09-2017

I welcome this with an open mind that it will bring good to us consumers, as more competition often means good value for money and new technologies to come forward. :)

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10:30 Nov-09-2017

As do I.... now if only Matrox and 3DFX would reenter the market as well!

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10:45 Nov-09-2017

Unlikely as Matrox went into industrial level professional graphics niche and 3dfx is NVIDIA now. :)


PS: My mistake at first I took Matrox as Maxtor.

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10:20 Nov-09-2017

I'm expecting the INTEL Graphics Cards to be faster, better and most expensive in the market. That's how they like to do business.

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10:27 Nov-09-2017

I think they have a whole lot of work to do before they could ever seriously compete with AMD or Nvidia on the GPU front... their first cards to market likely wont be that impressive... and like I mentioned below, this isn't Intels first go round in the graphics card department, and that old experience taught them that competing in that market isn't easy and that they can't just swoop in and dominate simply because they rule the CPU market... that early experiment became the root of Intels IGP.

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11:16 Nov-09-2017

Intel usually get their later iterations right, like Core 2 after Pentium, and Sandy Bridge after Nehalem/Westmere. Let them experiment for a while then they will do well

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10:49 Nov-09-2017

I think I'll stick to nvidia

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10:18 Nov-09-2017

"Try fitting that on a business card." that cracked me up good xD

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10:01 Nov-09-2017

Well that was quick...
I'm just happy that there is drama!

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09:57 Nov-09-2017

This could get really interesting..... a 3rd contender in the Graphics card market? This is what I've been wanting for a LONG time....... Intel isn't entirely new to dedicated graphics cards btw.... they HAVE infact produced one before. The old I740, It was actually the first graphics card I bought for my old AMD K6-2 rig, the first machine I'd built from the ground up.... From my own experience it was faster than the ATI Rage 128, but not very stable.

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10:28 Nov-09-2017

Those were my thoughts. People may hate Intel, but hey, a third GPU manufacturer! Intel has massive pockets too, so it will be interesting what they can come up with.

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Ryzen 5 3600 6-Core 3.6GHz GeForce RTX 2070 Gigabyte Windforce 8GB 16GB
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Ryzen 7 5800H 8-Core 3.2GHz GeForce RTX 3060 Mobile 16GB
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Ryzen 9 3900X 12-Core 3.8GHz GeForce RTX 3070 EVGA FTW3 Ultra Gaming 8GB 32GB
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APU A8-7410 Quad-Core Radeon R5 7410 8GB
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Core i5-11400 6-Core 2.7GHz GeForce RTX 3050 Ti Mobile 8GB
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Ryzen 5 3600 6-Core 3.6GHz GeForce GTX 1080 MSI Gaming X 8GB Edition 16GB
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Core i5-11400 6-Core 2.7GHz GeForce RTX 3050 Ti Mobile 8GB
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Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
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Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
50% Yes [2 votes]
| 60FPS, High, 1080p
Core i5-10400 6-Core 2.90GHz GeForce GTX 1650 16GB
25% No [4 votes]