Up For Debate - Has the Nvidia GPP Program Turned You Away From GeForce Graphics Cards?

Written by Jon Sutton on Sun, Mar 25, 2018 5:07 PM

Nvidia’s GeForce Partner Program (GPP) has certainly lit the proverbial fire under PC gamers’ arses. The program, which Nvidia brazenly suggests “better serves gamers”, aims to unite AIB partners under Nvidia’s great green banner. Add-in-board manufacturers can sign up to become GPP partners in order to get their hands on the latest innovations, work with Nvidia’s engineering teams, and also engage in cross-brand marketing. You scratch my silicon, I’ll scratch yours. As Nvidia puts it, “Partners are signing up, fast. They see the benefit of keeping brands and communication consistent and transparent.”

The downside to all this is that in order for AIB partners to sign up to Nvidia’s GPP, and get the fabled Nvidia GeForce Promise, they must have their "Gaming Brand Aligned Exclusively With GeForce."

And what exactly does this mean? Well, it means the branding used by graphics card producers must be unique to GeForce graphics cards. Right now, for example, ASUS has its ROG STRIX range of best-in-class GPUs. In order for ASUS to join the GPP, none of its AMD graphics cards can carry the ROG STRIX branding.

Nvidia is throwing its weight around to decimate AMD’s Radeon branding, practically overnight, and the results are already plain to see. This week MSI and Gigabyte stripped their Radeon GPUs of their ‘Gaming X’ and ‘AORUS’ brand respectively, willing to do whatever it takes to stay in Nvidia’s good books. That’s not a dig, as it’s understandable when the GeForce market share is so very dominant worldwide.

Nvidia’s argument for all this is that “GPP ensures our engineering and marketing efforts support brands consumers associate with GeForce. That transparency will give gamers the confidence needed to make their purchase, whichever products they choose.”

But what do you think?Will this have any effect whatsoever on which graphics card you’re going to pick up? Or will you always go for whichever you believe to be the best buy from whichever GPU manufacturer?

Has GPP affected your future upgrade plans?

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15:12 Mar-27-2018

Here you go a prof that EVERY SINGLE AMD CARD previous and current gen outperform's their nvidia counter part in a new game "Far Cry 5". But nooo you god damn idiots would still defend nvidia and buy nvidia cards... https://www.youtube.com/watch?v=BbDrICp5gsM

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15:15 Mar-27-2018

And people dare say AMD makes sub par GPU's. Even the precious "gtx 1080" was outperformed by VEGA 56. Here is a middle finger to nvidia .I.

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15:29 Mar-27-2018

That is one game. Making your final conclusion on an outlier is crazy and not nearly enough to prove anything. Does AMD make great f'n GPU's? Absolutely, otherwise I'd never buy one, but are they better? That depends entirely on the situation at hand.

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15:39 Mar-27-2018

When optimization is equal like in our game here or any title at that nvidia can't catch up or perform about the same. But when there is an nvidia optimized title AMD performs about equal, bit less 3-5%. But I know, it's a crime to compare nvidia on level plain field here. I am sorry I will never do that again. Hmm..

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16:21 Mar-27-2018

But this is not an equally optimized game. In the very video they mentioned that this is an AMD sponsored title.
On a level playing field GPU's on either side tend to trade blows with their counters.
Which is better there is mostly a personal opinion and what you need type situation. I personally think AMD, in that situation, is a better option, but I do have certain biases towards AMD.

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16:39 Mar-27-2018

So what if it's an AMD sponsored title every other game on this planet is nvidia sponsored and that doesn't seem to bother anyone. And Far Cry always performed good on both hardware and was equal in optimization, this one is to. You can take other games for example that are equaly optimized, they perform equal on both fronts. Well I don't have bias, my first GPU ever was an Gigabyte GeForce 7600GS, and I even considered getting an GTX650Ti Boost back in the day.

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16:54 Mar-27-2018

So your argument makes sense. You're arguing that Nvidia hardware runs better on Nvidia optimized games and vice versa.
And yes, you're extremely biased towards AMD. Your previous choices don't really matter whatsoever.

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15:16 Mar-27-2018

Alright, let's ease off the fanboy wars lol

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15:27 Mar-27-2018

What's your problem? Every time I post something you come and go against me and also against others that have a different opinion than you, and are usually right. I am not "fanboying" I am placing facts here, pure and simple facts and this and a past few threads are ALL ABOUT nvidia and their scummy ways if you haven't noticed. But I see that 90% of people on this site are nvidiots who will die for their gpus like they are the last thing on Earth. IF AMD fcked up then EVERYONE would bash them. Well I am going to change that, nvidia and every other tech company can suk it. I want fair play and most of all FAIR prices!

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15:33 Mar-27-2018

This is capitalism buddy, you're never going to get fair play, and your clear favouritism of one side over the others is certainly everything buy fair.
You're now making up examples, not giving ones. You're playing what if's and not what is. You alone are not going to change anything because this is far beyond you, far beyond any of us either.

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15:43 Mar-27-2018

I am not making stuff up. And it's the consumers who dictate what can and can't be. But people are to thick in their air heads to get that. And no I believe I am not alone in this. There are a lot of rational people on here who are afraid to speak because idot's will hate on them. Well I am not afraid and frankly I don't care, and who are you to tell what I can and can't change. Hitler changed the planet for ever and he was just a failed painter.

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15:50 Mar-27-2018

I don't think you should compare yourself to Hitler, but you're right, who am I to tell you what you can and can't do.

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16:21 Mar-27-2018

What's my problem? I couldn't be less of a fanboy of either AMD or Nvidia if I tried, but you just called everyone who buys Nvidia an idiot and thick lol, it's hardly a reasoned statement. It's textbook fanboy flame wars is all. And the Hitler statement is just... rank.

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16:30 Mar-27-2018

No no Jon whats your problem when it comes to me? What it's not allow to insult the community know? You western .....fa...no must not insult, you western people now take that as a personal insult to? And the Hitler think was pretty good in my opinion but hay what do I know. You are the admin here and YOU are the law. IF only I could.....no no must not insult even if I want to baaddd for quite some time know. Also you downvoting every of my posts is rely mature especially mature coming form an admin.

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16:38 Mar-27-2018

I don't even know who you are, I just came into an article to see a big rant from you that's kind of hurling insults at Nvidia owners and that's only going to cause more arguments. You can discuss without insults, surely?

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16:47 Mar-27-2018

IF those "nvidiots" "airheads" "etc" you take as an insult that you "my friend" are to sensitive. IF anyone HERE WAS INSULTED I think they can speak for them self's, and call the admins if they felt attacked.

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16:56 Mar-27-2018

Than why say any of it if your intention was anything except insulting other people?

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17:03 Mar-27-2018

I'm not insulted, I'm just nicely asking you to cool down your rhetoric because it's just flame wars that is anti-debate. All the points you've made I've just mentally disregarded because you're basically shouting and screaming them, you'll have a more successful time if you don't insult the very same people you're trying to convert, or whatever it is you're trying to do.

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18:11 Mar-27-2018

Tmario: What will eventually happen is if your reputation score reaches -10 you basically are gagged from making comments. So tone it down a notch and all is good mate...Trust me, I am very opinionated as well and I can go off on a topic given enough time. But GD is more of a "friendly" place to debate not so much argue...

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15:23 Mar-27-2018

You're going way too far now man. Calm down and take some time to breathe.
No one here is defending Nvidia, everyone is aware of what this can mean to consumers, but you've no right to tell people what they should and shouldn't do with their money.
There are so many different factors, especially today, that painting this as a black and white problem is absurd.

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15:35 Mar-27-2018

Yes most are defending nvidia you delusional? And I am not telling anyone "what to do" I have NEVER attacked ANYONE here personally, rather the community as a whole, which is quite limited in rational thinking and reason I see. I am placing facts and saying nvidia should not be supported! You can ban me for all I care, seeing as how admins are starting to interfere, cuz no one can come up with a counter argument like a normal human and prove me wrong. You want shut me up for saying what is right, and I know I am right no matter how you paint it. But shore I guess free and RATIONAL speeach here against nvidia is forbidden.

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15:45 Mar-27-2018

You're the only one being delusional here. There are some that defend Nvidia's actions, but they are a minority. If you think people buying whatever fits their budged is somehow supporting Nvidia, then you're way far gone. That argument is extremely valid, logical and certainly rational. You wan't counter argument to what? That Nvidia is not a great company? That's well known stuff.

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15:55 Mar-27-2018

Ok I might be delusional and stupid, but defending nvidia a minority? HA you made me laugh, thanks for that. AMD fits the budget even better and performs equal why does no one buy them? I wan't a counter argument to nvidia performing better on level play field. But remember NVIDIA must perform BETTER a lot better than AMD, cuz that's what everyone keeps saying, nvidia is a hell of a lot better than AMD.

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16:24 Mar-27-2018

People arguing that Nvidia is hell of a lot better than AMD are those whose opinion you're never going to change, you'll only waste time trying to.
If you take the situation as a whole, AMD does not have anything to counter Nvidia's high end dominance, but on a same level they tend to trade blows rather equally. Difference there mostly comes from driver and game optimization.

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18:26 Mar-27-2018

Well said TheEmperpor!!

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15:50 Mar-27-2018

But ohohoh when It come's to bashing Intel or AMD for that matter (like i previously said) than let the flood gates open.... I rely can't get that? It was ok to bash Intel and AMD on their crap kaby lake and bulldozer CPU's and Intel for their scummy ways, but we can't bash nvidia on this and all the other crap over the years and their inability to create 256bit cards with normal memory ammount for, how long now?

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15:55 Mar-27-2018

Nvidia received a fair share of "bashing" along the way. They for one still hold their title for the worst GPU architecture ever, and not even that stopped them from overselling AMD. So tell me again, what do you plan to do now when they are making better GPU's ?
Intel is also well known for being the scummiest corporation in this business, with well documented cases, and they are still here.

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16:23 Mar-27-2018

I will say what I am doing again for the thousand time, just for you my love. I am trying (you following?) to make people see that AMD performs just the same as nvidia, I DO NOT CARE (read that again) I DO NOT CARE if others disagree, I will do my best. Is it WRONG that I want to change the community for the better, well is it, even if the odes are against me? Btw whats your problem as well, why the f*uk do you even care what I am doing here? If I am irritating then just goo, gooooo I am not forcing you to stay here, no one is. Jebemu mater vise ne drkaj me... Also nvidia does not have better tech, both have their benefits.

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16:27 Mar-27-2018

You do know Emperor is basically agreeing with you but on a rational level?

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16:35 Mar-27-2018

No, you're trying to make people chose and buy AMD over Nvidia, not to make them realize anything. And yes, you do care if others disagree, otherwise we'd not be in this situation.
You're trying to flip the community to the very other side, not change it.

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16:36 Mar-27-2018

You're right though, I don't know why I care. I was just trying to reason with you, but you're way beyond that. Having such a huge bias towards the company you're promoting and your agresivness towards people who don't have your personal opinion makes you the same as those people you seem to hate so much.

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17:45 Mar-27-2018

Well, If I say one more word I will probably get shut up indefinitely by admins, soo I will have to leave this argument ass is. Sorry for that, would gladly continue this rant but I guess I'll have to another time in the future... I hope more people see that AMD is as good if not better choice than nvidia, and I will have to leave it at that.

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17:55 Mar-27-2018

This is literally the most sense you've made in this entire conversation. Was it so hard to put it like that?
And no, admins here won't shut you down for having an opinion, they will shut you down for being incredibly toxic and insulting to the community, something you were really pushing towards.

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23:09 Mar-26-2018

Sadly yep.
Any company that feels not the need to make money but the need to make ALL the money will not have my money.

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16:52 Mar-26-2018

Wouldn't need to be a question if AMD had ALLOWED me to buy their cards! I waited for more than 6 months and had to "settle" for an nvidia 1080 at a cheaper price and higher quality than what I've been waiting for for ages (Vega 56) and the latter is STILL more expensive than a 1080(!)


I wanted the AMD to pair up with a freesync monitor, but there's a line to be drawn somewhere.

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17:04 Mar-26-2018

It's not AMD's fault, it is the miners fault. You even don't know what the current gpu situation is and yet still comment that AMD is to blame. Also lower quality? I beg to differ, AMD and Nvida are both equal in that regard, same company's make their gpu's. God SO MANY misinformed people on here, and they even dare to defend nvidia! You should be ashamed of such ignorance (this is directed to no one personally but rather majority of the people on here).

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17:47 Mar-26-2018

First AMD produces the same quality chips as Nvidia as both have the same companies make their GPUs, second all AMD GPUs, PCBs to be more accurate are all fitted with near top-notch VRMs, while reference Nvidia PCBs are fitted with mediocre VRMs and if you want good ones you need to purchase a custom 3rd party PCB, usually from EVGA or some other of the more expensive version of Nvidia's GPUs.


And yes, you did well, always buy the best performance/price.

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12:12 Mar-26-2018

Brand matters, sure, but I don't think it'll be that big of an issue. Gamers will always buy what's best for their buck anyway. I was with ATI, then jumped over to Nvidia and planning to go for AMD in the future. So yeah, branding is the last thing I'll look at really. Besides, I already know most of them so reliability shouldn't be an issue. Pretty sure it's the same case with most of the gamers. I am an MSI guy so I'll (mostly) go for that next time around as well.

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08:07 Mar-27-2018

“Branding is the last thing I look at.... I’m an MSI guy”
:D

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13:55 Mar-30-2018

I mean, we're talking about the branding of a third-party manufacturer and not the manufacturer itself. For example, I wouldn't mind if I'm buying a TwinFrozr or Insert-New-Name as long as it is from MSI :) These are legacy makers and I'm sure gamers wouldn't need a fancy name plastered on their card to decide :D

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10:37 Mar-26-2018

When was the last time AMD gave a viable choice for a highend gpu anyway? I Had so much hope in VEGA, then what? Came a year late, with similar perf to 1070-1080 but higher tdp and with a price that didn't really made anyone care, +i couldn't find one without a blower cooler! In my country no store ever brought VEGA. Point of the story? A GOOD PRODUCT IS WHAT MAKES THE BUYER CARE! NOT WHO SELLS IT

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12:05 Mar-26-2018

which basically means that most people will keep buying whats best for their money no matter how scummy the business practices are from Nvidia's side of the field. Ofcourse there will always be fanboys that will defend their ''favorite'' company, but that's a matter of their own. The truth is simple, good products have better chances to make better sales, no matter the manufacturer.

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10:29 Mar-26-2018

For all OCDs among us, it's annoying. You got this ROG Strix B350F, when you want to upgrade to latest Vega (not 56 or 64) or Navi and there's no ROG Strix video card anymore.


That aside, i'll still pick Radeon 'cause i'm used to it (my other family members use Nvidia cards, though). The drivers are fine, price-performance ratio are fine, not falling too much behind from Nvidia, in my opinion.

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10:31 Mar-26-2018

ASUS, GIGABYTE, or MSi (or others that makes both AMD and Nvidia cards that joins GPP) can make another brand, right? Or in the future, they will only make Nvidia cards?

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08:02 Mar-26-2018

Nope, scummy business practices do NOT have any impact on what I buy. I will always buy the best price/performance that gets the job done GPU.


Now it would bother me if due to that they establish a new monopoly scenario where everything is overpriced and sold for a stupid high-profit margin then that would suck, but I'm betting that the moment AMD releases something as good as Nvidia, but cheaper and regain about 30-35% market share the GPP will just fall apart.

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07:08 Mar-26-2018

Nvidia cause Gsync xD

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05:06 Mar-26-2018

Yea, I don't think my standards are that high, I just go for the best price/performance, don't care who the daddy is, as long as there is enough sugar

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12:08 Mar-26-2018

Hah!

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02:25 Mar-26-2018

I always supported the underdog anyways (go AMD!), but these moves by Nvidia are very douchey and kind of competition killing.

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00:49 Mar-26-2018

To be honest, I don't really care. If all the difference is the name, then who cares? I can do without the "WINDFORCE 3X" branding on my card; I'll be buying the best card in my budget, AMD or NVidia. However, the consistent disappointment that AMD puts out in the high-end segment is kind of pushing me to NVidia; I'll be buying an FE 2080/1180.

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23:59 Mar-25-2018

Since I have got a PC, after 3Dfx Voodoo I've jumped between ATi/AMD & Nvidia. Now it's AMD and I want to stay with them. A few FPS less is a price I can pay in favour of better company politics. I don't hate anyone chosing Nvidia GPUs tho.

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23:12 Mar-25-2018

whichever will give me better performance for my money and not just gaming but overall

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23:05 Mar-25-2018

Nobody is getting turned away from anything because nobody is buying GPUs nowdays. Simple as that

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23:07 Mar-25-2018

You do make a fair point.

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23:48 Mar-25-2018

Miners do :)


...that is if there are any in stock

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23:05 Mar-25-2018

While GPP is dick move and I don't like it. I will still do things as always. Get graphic card from whoever offers best performance for my money. If that happens to be nVidia, then it will be nVidia, if not, I will go with AMD. For now, I am with nVidia, because it gives slightly more consistent performance.

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23:08 Mar-25-2018

Sadly there are far less AMD optimized titles that run worse on nVidia cards, than there are nVidia optimized titles that run worse on AMD cards. I don't like it, however I am consumer and I don't feel like having less consistent performance, just to show middle finger to bad practices. Just my unpopular opinion.

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23:23 Mar-25-2018

Not unpopular at all buddy, quite common I like to think and its a pretty fair opinion. Personally though I am a bit more of an idealist, so for an example I would buy an RX 480 vs the 1060 even if it averages 5 fps less. Its worth it for me just to show the "middle finger" as you say :P. Of course that really the main reason I went with my 480. It was lower price, more VRAM and the freesync monitor I currently own and I am happy I did so.

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00:41 Mar-26-2018

Hahahaha I think the same way as Louk. It's just that when I was buying my GPU AMD had literally nothing to offer at 1070s level. It was RX480 and nothing above that.

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22:26 Mar-25-2018

Not only because of this but also because I really embrace AMDs open source initiative as well as in general.

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21:57 Mar-25-2018

Probably going to get down voted for this but anyway. GPP is a real d*ck move by Nvidia and is massively anti-competitive, It's going to create less choice for consumers and increased prices (most likely). Looking down the comments I can't believe people think this is ok, If AMD did the same thing you'd be up in arms.

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23:04 Mar-25-2018

it is ok bec does it rly matter what brand it is, lets just stay neutral from Nvidia/Amd fan zone and pick what suits your needs,
only bad side is that maybe prices go up

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23:15 Mar-25-2018

I completely agree with you, but this is nothing new, it's pretty much par for the course when it comes to Nvidia......I'm honestly surprised that people are suddenly outraged over this when Nvidia has been trying their best to limit your options for a long time..... having said that.... their tactics have proven successful, and if this generation has shown us anything, it's that AMD Radeon is running out of steam.... hopefully that was just a fluke and they can bring it back to its former glory

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14:19 Apr-02-2018

Yeah I completely agree with you, the problem is everyone seems to bat an eyelid when Nvidia does something wrong. On Numerous occasions Nvidia has done something anti consumer (GTX 970 3.5GB fiasco, gimping mx 150's, Reference gtx 980ti's failing due to poor quality memory voltage controllers etc I could go on and on)

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14:21 Apr-02-2018

but I ran out of characters XD

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23:18 Mar-25-2018

FINALLY a sane person, that knows better. Thank you bro, thank you :')!!!

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20:49 Mar-25-2018

I just buy whatever is the best at the time when I'm upgrading.

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20:47 Mar-25-2018

I will still buy whatever performs the best for the money, but I am more likely to consider AMD in the event of a close tie, and also I am going to hold of upgrading for a long time.

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20:41 Mar-25-2018

I don’t care about what name the GPU carries. All I care is that it performs well.

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Can They Run... |

Xeon Processor X5690 GeForce GTX 1070 Zotac AMP! Xtreme 32GB
| 60FPS, Medium, 1080p
Core i7-870 Quad 2.93GHz GeForce GTX 560 Ti 448 Edition 12GB
| 60FPS, Ultra, 1080p
Core i9-10900X 10-Core 3.7GHz GeForce RTX 2070 Super Gigabyte Gaming OC 3X 8GB 32GB
| 60FPS, Ultra, 1080p
Core i7-7700K 4-Core 4.2GHz Intel HD Graphics 630 Mobile 32GB
0% No [2 votes]
| 60FPS, Ultra, 1080p
Core i7-4770K 4-Core 3.5GHz GeForce RTX 2080 EVGA XC Gaming 8GB 16GB
100% Yes [1 votes]
| 60FPS, Medium, 1080p
Ryzen 7 3700X 8-Core 3.6GHz GeForce GTX 1660 Ti Zotac Gaming 6GB 16GB
100% Yes [1 votes]
| 60FPS, High, 1080p
Core i5-11400H 6-Core 2.20GHz GeForce RTX 3050 Mobile 8GB
| 30FPS, 720p
Core i7-5500U 2-Core 2.4GHz GeForce 940M 2GB 8GB
| 60FPS, High, 1080p
Core i7-3770 4-Core 3.4GHz GeForce GTX 1070 Gigabyte G1 Gaming 8GB Edition 16GB
| 60FPS, High, 1080p
Core i7-10750H 6-Core 2.60GHz GeForce RTX 3060 Mobile 16GB
100% Yes [1 votes]
| 60FPS, Low, 1080p
Core i5-6400 2.7GHz GeForce GTX 1050 8GB
| 60FPS, Ultra, 1440p
Core i5-9600K 6-Core 3.7GHz GeForce RTX 2060 Asus ROG Strix Gaming OC 6GB 32GB
| 60FPS, High, 1080p
FX-6300 GeForce GTX 760 24GB
0% No [1 votes]
| 30FPS, Ultra, 1080p
Core i5-11400H 6-Core 2.20GHz GeForce RTX 3050 Mobile 8GB
| 30FPS, High, 1080p
Core i5-11400H 6-Core 2.20GHz GeForce RTX 3050 Mobile 8GB
100% Yes [2 votes]
| 60FPS, High, 1080p
Core i5-11400H 6-Core 2.20GHz GeForce RTX 3050 Mobile 8GB
| 60FPS, High, 1080p
Core i5-11400H 6-Core 2.20GHz GeForce RTX 3050 Mobile 8GB
100% Yes [3 votes]
| 60FPS, High, 720p
Athlon II X4 640 Radeon RX 470 Asus ROG Strix Gaming OC 4GB 8GB
100% Yes [2 votes]
| 30FPS, Low, 720p
Core i7-4710MQ 4-Core 2.5GHz GeForce GTX 960M 2GB 16GB
| 30FPS, Low, 720p
Pentium G2030 3.0GHz Radeon HD 4650 1GB 4GB