We had a little inkling that Grand Theft Auto V was doing alright, but now it’s set the granddaddy of all world records. According to research from MarketWatch, GTA V is now the highest grossing entertainment product there has ever been

More than 90 million copies of Grand Theft Auto V have been solid since its original 2013 launch, and rarely if ever is it available for less than half price. It’s seen GTA 5 bring in revenue of $6 billion, which actually seems fairly conservative once we take into account the murky world of in-game microtransactions.

It now means that Grand Theft Auto 5 has brought in more money than any album, movie, book, or game, ever. GTA 5 has made more money than any Star Wars, Marvel, or Avatar movie, and by some distance. In terms of AAA titles, the second highest grossing title is Call of Duty: Modern Warfare 3, with 26.5 million units.

“I think it’s a wild outlier,” said Doug Creutz, an analyst at Creutz. “Even taking into account DVD and streaming sales would not put the biggest movie blockbusters in GTA V’s neighborhood.”

Scarily, this success doesn’t even show any signs of slowing either. Last year, Rockstar earned over half a billion dollars from GTA Online, almost five years after the game launched. It’s easy to see GTA 5 continue to be a success long after Red Dead Redemption 2’s launch later this year.

There’s also an interesting chart provided with the sales breakdown per platform and I have to say I’m surprised just how much of GTA 5’s success is tilted towards console. This has to call into the doubt the data somewhat. According to SteamSpy, close to 10 million copies of GTA V have been sold on PC, approximately 11% of GTA 5’s total of 90 million sales. Yet in the chart we see PC occupying a tiny 2.1% slice of the piece. This may be somewhat explained by discounted prices or PC players refusing to buy microtransactions, but the gap in the diagram is suspiciously large.

So, do you think Red Dead Redemption 2 can achieve anywhere near this level of success? Could it be about time for GTA 6, or will Rockstar continue milking GTA 5 for as long as it can?

Source: MarketWatch