A bit of a curious one here, as PCPowerPlay reports that over in China, Dell is actively marketing its new PCs, with their 8th-gen Intel Coffee Lake processors, to cheaters. Right now in Playerunknown’s Battlegrounds, cheating is a huge, huge problem, despite PUBG Corp’s best efforts to wipe out waves of hackers in the tens of thousands.
According to PCPP, Dell spokesperson Sally Zhang was on hand to show potential customers how gamers can use “plugins” so that “Chinese gamers can be the most dominant in the world.” 8th Gen Intel CPUs were recommended for running the most cheats simultaneously, which would mean more chicken dinners. Cheats shown off included being able to run at super speed, blowing up cars at will, and modifying the weapons themselves, such as a giant super-gun.
“Every few seconds while Sally told us that gamers should buy a Dell because they're better at running many plugins,” reports PCPP.
Dell has responded to the allegations and says it does not encourage unfair play in online gaming, although it doesn’t deny that “inappropriate modification examples” were used during Dell’s launch event last week.
"Dell is fully committed to supporting fair play in online gaming. We do not encourage nor endorse any behavior that undermines fair gaming practices,” said Dell Australia in a statement to PCPP. “Dell has a strong track record in partnering with gaming teams, aiming at providing world-class gamers with the ultimate experience. In an attempt to communicate the power of the new Dell G Series, inappropriate modification examples were used in Dell’s product launch event in China last week. This does not reflect our global gaming culture or strategy. We condemn any modifications misused in gaming."
Dell’s stance on the matter obviously doesn’t tally whatsoever with what’s actually happening, so at some point, there’ve been some crossed wires here. For a hardware giant that’s got fairly deep links to eSports it’s a curious scenario though, and not totally dissimilar to Trek, Shimano or Specialized selling you a bike with a bonus deal on steroids.
What do you think, a valid marketing target from Dell, or a cheap trick that promotes unfair play? Let us know your thoughts!