Prepare yourself for some truly eye-watering Fortnite statistics. Finance specialists LendEDU conducted research into the spending habits of Fortnite players, surveying 1,000 Fortnite players in an effort to discover just how many of the Battle Royale games’ 125 million players are spending money on in-game purchases, as well as how much they’re spending.
The disclaimer before all of this is that it’s based on a small sample of 1,000 Fortnite players, and it’s unclear just how those surveyed were chosen. If they are part of the hardcore Fortnite fanbase then it stands to reason the results could be skewed heavily towards in-game purchases, while the opposite could be true for those expressing just a passing interest in Epic’s build-em-up.
Onto the scary stats then, and the researchers discovered a mammoth 68.8% of Fortnite players have spent money on in-game purchases, or microtransactions, if you’d prefer. Of this 68.8%, for 36.78% of them, this is the first time they’ve spent money on in-game purchases. A gateway drug to a lifetime of microtransaction addiction, if you will. Skins and emotes pumped directly into their dopamine-addled brains.
Things don’t get any less crazy there though. The average amount of money spent in Fortnite by these 1,000 players is $84.67, significantly higher than the price of a full AAA game. We are truly redefining free-to-play. If we were to extrapolate that to the entire fanbase of 125 million players, that would mean an eye-watering $10.5 billion has been spent in Fortnite. An unlikely figure we’re sure, and this would absolutely dwarf the likes of Grand Theft Auto V.
What’s particularly amusing here is that in Fortnite, all in-game transactions are for cosmetics only. Despite this, 20% of Fortnite spenders weren’t aware that their in-game purchases weren’t giving them an advantage. If anything, dressing up as a walking burger is probably putting them at a disadvantage.
OK, so I’ll be the first to get involved in Microtransactions Anonymous. I’ve spent £7.99 life-to-date on Fortnite, picking up 1,000 V-Bucks which I then spent on the first Battle Pass. Provided I played enough each season, this then gives me enough V-Bucks to pick up the next Battle Pass for free. So far I haven’t buckled and bought any individual items from the store. For the average to be $84.67, some folks must be doing some serious spending.
What are your thoughts on the amount of money being spent in Fortnite? Would you be prepared to admit how much you’ve spent? Vote in the poll and let us know below!