Sega has said it’s been enjoying unprecedented growth in the success of its Japanese-centric titles on PC. They’re one of many Japanese publishers that has increasingly found a home on Steam, and now you’re just as likely to find a Japanese title launching on PC as you would the PlayStation 4.
The likes of Nier: Automata, Dark Souls, Final Fantasy XV, and Sega’s own Valkyria Chronicles, Bayonetta, Sonic Mania, and more, have all enjoyed success on PC, whereas just a few short years ago these games were skipping the platform entirely. Just this week Sega also has the sublime Yakuza Zero launching on PC. If martial arts melodrama with turkey-run real estate is your thing, this one’s unmissable.
“We've seen the growth of Japanese IP on Steam on PC; that never existed before,” said Jon Clark, Sega Europe executive vice president in an interview with GamesIndustry.biz. “And it surfaces across other formats as well because gaming is now a social entity.”
Traditionally there’s been quite a cultural divide between Japanese and Western audiences, and it’s often resulting in Japanese publishers deciding certain games may not work in the West, or attempting to alter them to suit their new audience. This is happening less and less though, as PC gamers are more receptive to some of the quirkier sides of Japanese gaming.
“We're representing the Japanese IP, the Japanese road map, the Japanese content to the relevant audience within the West,” continued Clark. “And whether there's a need to change that or not, I don't know. But it seems to be successful and it seems to be working.”