The GeForce Turing merry-go-round is in full flow once again. Nvidia has officially registered the ‘Turing’ trademark, providing our heaviest hint yet that this will indeed be the new graphics card architecture for Nvidia’s next-gen gaming chips.

Secondary to this, and perhaps more interestingly, Nvidia also applied for a pair of additional trademarks for ‘Quadro RTX’ and ‘GeForce RTX’. That’s no typo, we could, in fact, be set to see Nvidia abandon the GeForce GTX range entirely in favourite of GeForce RTX. This would no doubt be in reference to its real-time ray tracing capabilities and would also serve as a neat cut-off from the previous gen chips.

Where this steps up a gear is with YouTube channel AdoredTV, who claims to have been contacted by an Nvidia source that he cannot disclose. Take it with a pinch of salt, but he claims he has been contacted with details on the nomenclature for Nvidia’s upcoming GPUs, with his source suggesting the first GPUs will be the Titan RTX and the GeForce GTX 2080 RTX, followed by a GeForce RTX 2070 later in the year.

In terms of performance, the same source suggests the Titan RTX will run 15% faster than the current Titan V, and 50% faster than the GeForce GTX 1080 Ti. It will allegedly launch for $3000. Woe betide our wallets.

For those who are marginally thriftier, the GeForce RTX 2080 will offer performance that’s around 8% faster than the current champ, the GeForce GTX 1080 Ti, and 50% faster than the GeForce GTX 1080. It’ll carry a price tag of $500-700, which seems a little optimistic.

At the moment, aside from the trademarks this is total conjecture. We’re going almost entirely off the word of AdoredTV’s trusted source. We know exactly how trustworthy the channel and the source are come August 20th when Nvidia is hosting its GeForce Gaming Celebration. It’s expected this is the day we finally find out what GeForce Turing is, once and for all.

What do you think, could we be set to see a series rebrand from Nvidia? Would the RTX name make a great fit for Turing's ray-traced lighting capabilities? Let us know in the comments section below!