Battlefield V Pre-Order Numbers are 'Weak' Says Market Analyst, Could be the New Titanfall 2

Written by Neil Soutter on Wed, Aug 15, 2018 5:29 PM
System Requirements Optimum 1080p PC Build Low vs Ultra Screenshots GPU Performance Chart CPU List That Meet System Requirements GPU List That Meet System Requirements

A new market report from investment analyst specialist Cowen has claimed that pre-order numbers for Battlefield V are “weak”.

The worried investor talk comes shortly after EA’s chief design officer, Patrick Soderlund, announced he would be leaving EA after working with the publisher for close to 20 years.

According to Cowen, demand for Call of Duty: Black Ops 4 and Red Dead Redemption 2 is significantly higher than for Battlefield V. It is concerned that Battlefield V being sandwiched between these two giants could prove devastating for its sales numbers.

In terms of panic among investors, Cowen goes so far as to say “Battlefield could suffer the same fate as EA’s Titanfall 2. Respawn’s mech shooter launched the week after Battlefield 1 in 2016, arriving to stellar critical reviews yet becoming a commercial flop. The concern here is that there just isn’t much hype for Battlefield 5 compared the COD BLOPS 4 and Red Dead Redemption 2, meaning it could ultimately be drowned out.

As ever, investment analysts don’t exactly boast a 100% success rate with their predictions. People familiar with the gaming market should be able to surmise that there’s no chance in hell that a new Battlefield could fail on the same level as Titanfall 2. However, if the pre-order numbers are as limp as Cowen makes out, EA and DICE are surely going to have to step up their marketing efforts.

From my perspective as a customer, DICE still has a lot to prove as to whether Battlefield V is going to be worth it this year. Battlefield 1 was entertaining but ultimately fairly shallow, while all we’ve really seen so far of Battlefield V is a couple of disappointing trailers and a single snowy multiplayer map.

Battlefield V launches on PC, PlayStation 4 and Xbox One on October 19th. Call of Duty: Black Ops 4 arrives a week earlier on October 12th, while Red Dead Redemption 2 is a week later on October 26th.

Are you planning to buy Battlefield V at launch?

Login or Register to join the debate

Rep
17
Offline
23:31 Aug-16-2018

Finaly! No more pre-orders. Me and my budy (both Battlefield veterans) learn our lesson so we will wait for beta, try it out and then wait for fair price. In the meantime we play Siege.

0
Rep
29
Offline
19:42 Aug-16-2018

It's gonna be a nope from me i really dislike how they are bending history to the breaking point to suit an agenda i severely hate.

1
Rep
33
Offline
20:53 Aug-23-2018

American companies have been doing that for years. There are a lot of WW games where 'Murica pretty much win the war single handed. Which is a blatant lie. The wars were won before they joined (late). They just helped speed it up.

0
Rep
58
Offline
admin approved badge
15:02 Aug-16-2018

I have been playing the BF series since 1942 so I have played pretty much every single one. I can't remember playing any of them for the single player story. I play BF for the online play only. My favorite out of the series so far would be BF3 and a close second BF4 and a notable mention would be BC2. The only one I didn't really like to play was BF 2142. So I will give BF5 a good go and see how it plays! I am currently building my SAL9000 just fore this game actually...My goal is 100 FPS Ultra 1080P 144Hz 32 inch curved monitor.

0
Rep
58
Offline
14:57 Aug-16-2018

Given how EA screwed people over very recently, while RDR2 will give fans an actual story, gamers are going to spend their money on a superior product.

1
Rep
33
Offline
10:54 Aug-16-2018

Titanfall 2 wouldn't have had such a bad launch if you stupid neckbeards didn't release it at such an idiotic time.
The game is phenomenal. The story mode is outstanding by every standard. The multiplayer is also amazing.
It is a massively underrated game because of EA's stupidity.

11
Rep
383
Offline
senior admin badge
11:07 Aug-16-2018

I cannot understand how they didn't see that coming. How could they possibly not understand that releasing two first-person shooters 7 days apart was business suicide. Their marketing execs are earning 7-figure salaries and that's what they came up with.

4
Rep
116
Offline
13:46 Aug-16-2018

I can't help but wonder if they've done it on purpose. I have no idea what they could gain from that, but a blunder such as that was just doesn't sit well with me from a company EA is.

2
Rep
1
Offline
18:25 Aug-16-2018

Well, they bought out Respawn just a year later, it makes sense if they wanted to bring their price down. Dick move..

1
Rep
116
Offline
19:12 Aug-16-2018

Respawn constant reminded us that they were working with EA and not for
EA on Titanfall 2. I guess EA didn't like that.

1
Rep
383
Offline
senior admin badge
09:07 Aug-17-2018

Heh, that's an interesting thought

0
Rep
55
Offline
10:28 Aug-16-2018

This wouldn't have been if they just listened and made another Battlefield: Bad Company baby!

6
Rep
106
Offline
admin approved badge
09:28 Aug-16-2018

I just don't like Battlefield anymore, I moved onto SQUAD and ARMA now. Battlefield 2 then Project Reality was what I viewed as battlefield, Both BF3 and 4 left a really bad taste in my mouth, Battlefield 1 was when I finally decided to leave Battlefield for good. DLC separates playerbase the most kills vanilla players and well it does get annoying to have only 5 maps vanilla while everyone else follows the dlc until each one gets boring then game dies within 3 years.

2
Rep
383
Offline
senior admin badge
10:16 Aug-16-2018

I guess the one upside is that everyone gets all the maps this time around? But you're right, Battlefield is no longer Battlefield, it's morphed into something else entirely. I'm still hopeful this reverse that, but I'm unconvinced. Mainly, I hate planes spawning in the sky lol

2
Rep
106
Offline
admin approved badge
01:08 Aug-17-2018

I like to call it "consolized" mainly because I started to notice Battlefield's change when they made Bad Company which is a good game just not a battlefield game should have just been its own game instead

0
Rep
34
Offline
08:23 Aug-16-2018

Buying at launch, but maybe not pre-ordering after all. They shouldn't rely on pre-orders that much...

0
Rep
55
Offline
08:56 Aug-16-2018

yes YES! That's the million dollar question! I feel like things are finally starting to come around! Let's hope not only EA but other studios / companies take notes from this

2
Rep
27
Offline
08:16 Aug-16-2018

EA shouldn't be surprised with the backlash of battlefront 2. People are finally learning to not pre order!

0
Rep
15
Offline
07:30 Aug-16-2018

I have had a policy to not preorder games for a few years now. If I do preorder, it's mostly to get it at a reduced prize and I know without a shadow of a doubt that I will like it, or it is for getting something physical.


I most likely won't buy it, cause none of my friends will.

0
Rep
-5
Offline
admin approved badge
07:02 Aug-16-2018

I just logged in to vote NO! :)

15
Rep
79
Offline
admin approved badge
07:50 Aug-16-2018

Same a big fat nope!

9
Rep
10
Offline
06:43 Aug-16-2018

as a long time battlefield fan..... im not buying this. initial impressions to me where pretty weak and i tried the alpha and didnt really care for it

4
Rep
133
Offline
junior admin badge
01:38 Aug-16-2018

I wont buy it cuz ill borrow it form someone =)

1
Rep
116
Offline
00:23 Aug-16-2018

People are finally getting around. Just do not pre-order games, whatever the reason is.
I guess EA finally burned people away.

8
Rep
50
Online
23:24 Aug-15-2018

I blame the absolutely abismal reveal of it. The game was recieving a huge amount of hate weeks before it was shown off at E3, and then at E3 they did barely anything to promote it other than a single trailer.

3
Rep
50
Online
23:26 Aug-15-2018

On top of that, EA just as a whole company has been put under a general "no more pre orders" banner by a lot of gamers after how bad ME:A and Battlefront 2 were

0
Rep
50
Online
23:28 Aug-15-2018

Just add it all up. Its a game which has had abysmal marketing, hasn't really given the mass market any reason to really buy it (especially in its launch window) being made by a company that even its fans are very wary of pre-ordering from.

1
Rep
10
Offline
09:12 Aug-16-2018

They even told their fans who dislike new direction of the game not to buy the game.Smart move..

0
Rep
383
Offline
senior admin badge
10:19 Aug-16-2018

It was specifically directed at the mouthbreathers moaning about women rather than people with genuine issues about the gameplay though.

0
Rep
108
Offline
13:18 Aug-16-2018

See, I just don't agree with that. There are a lot of idiot mouthbreathers, that's for damn sure, but there are plenty of plenty of people that have released YouTube videos with well thought out arguments that believe that EA has gone too far. I really don't know where I stand on the issue, and it doesn't matter because I was never planning on buy the game anyway.

1
Rep
383
Offline
senior admin badge
13:26 Aug-16-2018

Okay whether they're mouthbreathers or not is beside the point, Soderlund's statements were in regards to those outraged at women appearing in Battlefield V, rather than anything to do with the direction of the game and the gameplay itself.


It's going to be impossible to tell, but I would hazard a guess the people who care about that are such an infinitesimally small and unimportant (to EA) part of the market that I doubt it would have any noticeable impact on its sales. 90% of BF5 players won't even be aware there was a controversy about it, it's just not on their radar because it's absolutely insignificant to most people, they just want the next shooty Battlefield game.


What is damaging though, I think, is both Battlefield 1 and what they've shown of Battlefield V in the 2 main trailers so far. It doesn't look that interesting does it. So, if it is, they've got to work to prove to us that it's worth being interested in. I guess that starts today because there's a new trailer at 2pm.

0
Rep
10
Offline
14:36 Aug-16-2018

Jon,every video I watched and tweet I saw,people weren't mad at fact that woman is in the game,but how they were represented.You said how mouthbreathers are...

0
Rep
10
Offline
14:39 Aug-16-2018

...minority and you are right about that,but like RogueRequest said,majority of people criticize representation of women,not inclusion.

0
Rep
108
Offline
14:42 Aug-16-2018

You're probably right about it not having much of an impact, Jon. I expected to see a lot more talk about it on here and most people are talking about how the game just looks lackluster. My bet is the game will fail because it's bad but EA will blame those "mouthbreathers" for ruining it.

2
Rep
10
Offline
14:43 Aug-16-2018

I don't know where you saw comments like that,but people screaming WAHMEN in twitch chat don't really hate women,they are just trollers and memers..

0
Rep
10
Offline
14:45 Aug-16-2018

Also,we all know ,,inclusion,, in BFV's case is just to get money on cosmetics.Kids like shiny stuff.

0
Rep
383
Offline
senior admin badge
14:50 Aug-16-2018

Fair enough 8man, but I've only personally been witness to people complaining specifically of their inclusion rather than their representation. I have seen the overall representation criticised though, because of the vibe of that first trailer was certainly a bit weird. If any criticism is to be leveled at their representation of women in that trailer, the same has to apply to the men too, they all looked equally daft.

1
Rep
383
Offline
senior admin badge
14:53 Aug-16-2018

I should apologise to the person who negged me too, sorry! May I recommend a nasal saline spray?

1
Rep
10
Offline
14:59 Aug-16-2018

Agreed.I also agree about representation of men,but I saw plenty of youtubers who criticized whole squad's look,but maybe its just them who did that..

0
Rep
383
Offline
senior admin badge
15:05 Aug-16-2018

Yeah I think that's fair enough to criticise. If you want a game that looks 100% historically accurate, the trailer made it pretty clear this isn't it. Neither's any Battlefield tbh, but I guess some are more accurate than others.

0
Rep
272
Offline
admin approved badge
23:19 Aug-15-2018

I really wouldn't care if EA would go up in flames one day. Their glory days are long-gone anyway, IMO.

8
Rep
13
Offline
19:34 Aug-15-2018

Ill buy it, i liked BF1 a lot and seeing some gameplay made me want to buy it even more. But i think a lot of people wont buy it because of the emphasis on women on the battlefield and the weird out of place customization. Ofc im gonna ignore that and just play the game.

-12
Rep
10
Offline
21:49 Aug-15-2018

I hope that's sarcasm lol

10
Rep
4
Offline
23:27 Aug-15-2018

You have to be joking dude...

10
Rep
55
Offline
15:54 Aug-17-2018

ok, probably just trolling around, but what if actually EA thinks the same way and after the launch release some sort of DLC/fix " We're removing all women from the game, based on the public's opinion!" ahh that would be hysterical!

1
Rep
383
Offline
senior admin badge
16:06 Aug-17-2018

dat feeling when a teeny tiny hate mob think their opinions carry weight

0
Rep
17
Offline
19:20 Aug-15-2018

I will probably buy Origin access premier for 1 month. I see no point in paying 60$ for it, because in a month I will move on to other things.


Multiplayer games like cod or bf have really become disposable for me, I played 5 hours of bo4 beta and have already seen it all.
There is also no point in buying season pass, before they add all DLC maps there will already be black ops 5.

0
Rep
383
Offline
senior admin badge
09:05 Aug-16-2018

Hmmm yeah didn't think of that, that's probably the smart move. Then if it is good it'll probably be 50% off anyway early in 2019

0
Rep
159
Offline
admin approved badge
19:10 Aug-15-2018

Well to be fair, back in 2016 BF1 won the competition against COD IW because BF1 had that "fresh"ness and people hate COD IW. Now with all the controversy in BF V and EA's latest record (Battlefront 2), of course people are wary..

9
Rep
58
Offline
20:06 Aug-15-2018

Yeah it's their practices that do it for me. I'm an avid BF player, played them all. Think about skipping this one altogether. I do like the better COD games, but the latest iterations were sheit.

0
Rep
26
Offline
19:04 Aug-15-2018

Or could be that people have FINALLY learned not to pre-order

11
Rep
59
Offline
admin approved badge
19:32 Aug-15-2018

I know I stopped years ago.

2
Rep
272
Offline
admin approved badge
21:34 Aug-15-2018

I'll pre-order DOOM Eternal. I only pre-order games that genuinely look great and have a studio with a good track record behind them. Like HITMAN, GTA V, Wolfenstein (TNO and 2), DOOM. Haven't been disappointed so far.

-2
Rep
108
Offline
01:01 Aug-16-2018

I used to pre-order everything, but now I'm the same way. I'll probably pre-order RDR 2 when it comes out for PC, but by then we'll know enough about it that it won't be a big deal. I'll pre-order Cyberpunk 2077 for sure. Even though I am sure I will be buying them, I won't be pre-ordering Odyssey or SotTR.

0
Rep
26
Offline
04:33 Aug-16-2018

That's a big IF, it comes to PC.

0
Rep
108
Offline
05:16 Aug-16-2018

I would say the odds are 3 to 1, in favor. Against: RDR hasn't made it to PC. For: GTA V eventually made it to PC. RDR 2 will have online with microtransactions, and Take-Two will take PC gamers money just as easily as it will console gamers.

0
Rep
26
Offline
08:43 Aug-16-2018

I certainly hope so, the game looks astonishing already, can't even imagine how it would look in true 4K. But they refused our money on the original RDR and I have little trust in them tbh. Then again the odds indeed are far better now, since the game can be VERY easily ported to PC from the current gen consoles.

0
Rep
383
Offline
senior admin badge
09:07 Aug-16-2018

I don't really begrudge people pre-ordering stuff but I don't really see the point anymore, particularly on PC where it's all digital. I guess have decent (but not great) speed internet and it takes me about 4 hours to download a 60GB game. There just seems little point not waiting until reviews and impressions are out there, there's usually still time to pre-order and pre-load anyway.

0
Rep
6
Offline
23:33 Aug-15-2018

I only preorder physical copies of games, because you get actual things, not some in-game bonuses. For example when I preordered Fallout 4, I got a keychain and a t-shirt. So I'm planning to preorder RDR2 and maybe Fallout 76.

0

Can They Run... |

Ryzen 5 3600 6-Core 3.6GHz GeForce RTX 2070 Gigabyte Windforce 8GB 16GB
Ryzen 7 5800H 8-Core 3.2GHz GeForce RTX 3060 Mobile 16GB
100% Yes [1 votes]
| 60FPS, Ultra, 1440p
Ryzen 9 3900X 12-Core 3.8GHz GeForce RTX 3070 EVGA FTW3 Ultra Gaming 8GB 32GB
66.6667% Yes [3 votes]
| 60FPS, Low, 720p
APU A8-7410 Quad-Core Radeon R5 7410 8GB
100% Yes [2 votes]
| 60FPS, Ultra, 1080p
Core i5-11400 6-Core 2.7GHz GeForce RTX 3050 Ti Mobile 8GB
| 60FPS, Ultra, 1080p
Ryzen 5 3600 6-Core 3.6GHz GeForce GTX 1080 MSI Gaming X 8GB Edition 16GB
100% Yes [2 votes]
| 30FPS, Low, 720p
Ryzen 5 3400G 4-Core 3.7GHz Radeon RX Vega 11 6GB
0% No [1 votes]
| 30FPS, High, 1080p
Core i5-11400 6-Core 2.7GHz GeForce RTX 3050 Ti Mobile 8GB
0% No [1 votes]
| 60FPS, Medium,
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
| 30FPS, Low,
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX Vega 8 8GB
50% Yes [2 votes]
| 60FPS, High, 1080p
Core i5-10400 6-Core 2.90GHz GeForce GTX 1650 16GB
0% No [2 votes]
| 60FPS, Ultra, 1080p
Core i7-7700K 4-Core 4.2GHz GeForce RTX 2080 Super 8GB 16GB
100% Yes [2 votes]
| 60FPS, Ultra, 1080p
Core i7-7700K 4-Core 4.2GHz GeForce RTX 2080 Super 8GB 16GB
100% Yes [1 votes]
| 60FPS, Medium, 1080p
Core i5-10300H 4-Core 2.50GHz GeForce RTX 3060 Mobile 16GB
0% No [1 votes]
| 30FPS, Low, 720p
Athlon II X2 245 GeForce GTS 250 4GB
| 60FPS, Ultra, 1080p
Core i9-10900X 10-Core 3.7GHz GeForce RTX 2070 Super Gigabyte Gaming OC 3X 8GB 32GB
100% Yes [1 votes]
| 30FPS, Medium, 1080p
Ryzen 5 3500U 4-Core 2.1 GHz Radeon RX 540X 2GB Mobile 8GB
100% Yes [3 votes]
| 30FPS, Low, 1080p
Core i5-4670 3.4GHz GeForce GTX 1050 Ti EVGA Gaming 4GB 8GB
100% Yes [3 votes]
| 60FPS, High, 1440p
Ryzen 7 3700X 8-Core 3.6GHz GeForce RTX 2080 EVGA XC Ultra Gaming 8GB 32GB
100% Yes [5 votes]
| 60FPS, Medium, 1080p
Ryzen 7 4800H 8-Core 2.9GHz GeForce GTX 1650 Ti 4GB 8GB