A new market report from investment analyst specialist Cowen has claimed that pre-order numbers for Battlefield V are “weak”.
The worried investor talk comes shortly after EA’s chief design officer, Patrick Soderlund, announced he would be leaving EA after working with the publisher for close to 20 years.
According to Cowen, demand for Call of Duty: Black Ops 4 and Red Dead Redemption 2 is significantly higher than for Battlefield V. It is concerned that Battlefield V being sandwiched between these two giants could prove devastating for its sales numbers.
In terms of panic among investors, Cowen goes so far as to say “Battlefield could suffer the same fate as EA’s Titanfall 2”. Respawn’s mech shooter launched the week after Battlefield 1 in 2016, arriving to stellar critical reviews yet becoming a commercial flop. The concern here is that there just isn’t much hype for Battlefield 5 compared the COD BLOPS 4 and Red Dead Redemption 2, meaning it could ultimately be drowned out.
As ever, investment analysts don’t exactly boast a 100% success rate with their predictions. People familiar with the gaming market should be able to surmise that there’s no chance in hell that a new Battlefield could fail on the same level as Titanfall 2. However, if the pre-order numbers are as limp as Cowen makes out, EA and DICE are surely going to have to step up their marketing efforts.
From my perspective as a customer, DICE still has a lot to prove as to whether Battlefield V is going to be worth it this year. Battlefield 1 was entertaining but ultimately fairly shallow, while all we’ve really seen so far of Battlefield V is a couple of disappointing trailers and a single snowy multiplayer map.
Battlefield V launches on PC, PlayStation 4 and Xbox One on October 19th. Call of Duty: Black Ops 4 arrives a week earlier on October 12th, while Red Dead Redemption 2 is a week later on October 26th.