With AMD happy to take the road well traveled, Nvidia has arguably become the biggest driver of PC gaming and PC gaming technology in the world.
But once you buy your latest frame rate-crunching mid to top-end Nvidia graphics card, why would you bother upgrading again for a decade when their hardware can now easily play all games out today? This mindset doesn't work for Nvidia. They want you to upgrade, and upgrade faster, so they can continue to make money.
So when they release their Nvidia Titan cards, they are in essence testing our appetite for the GPU market. Once they know the types of crazy prices that enthusiasts will pay when they must have the 'very best', they compare the sales figures to those sales figures across the last series launch period and then figure a price point that people will pay for the new incoming range. They then release the same reskinned Titan as a GTX 1080 ti, for example, but with a teeny bit less performance and cut the price to the enthusiast gamer graphics card biting point.
And so as we said, the problem Nvidia faces at the moment is that their outgoing 10 series range already crushes all games based on today's standards so why would anyone bother upgrading to the RTX 20 series when you could get a cheaper GTX 10 series that can play all games easily?
Unless… yeah, you know where this goes, right? Nvidia releases a completely new graphical tech that cripples their own previous generation’s graphics cards' performance and encourages developers to incorporate it into their blockbuster games.
If you want to enjoy all this lovely new tech, such as real-time ray-traced lighting, then you have to pay the prohibitive costs, but that’s part of being at the cutting edge of gaming technology. If you’re happy to wait then you’ll probably be able to enjoy ray-traced gaming for $150 in five years, all funded by those eager beavers paying out $1200 for their GeForce RTX graphics cards today.
And behind all this is Nvidia, playing puppet master to the gaming industry. With the core consoles now being five years old, it’s incredibly easy for even budget PC hardware to offer an experience on a par with the PS4 or Xbox One for example. Nvidia still wants you to spend $300 every few years on one of its GPUs though, which is why we see them hopping into bed with AAA developers to offer PC exclusive graphical effects and enhancements that just aren’t possible anywhere else. Just look at Battlefield V. It’s the first game to support DXR raytracing and is being bundled in with GeForce RTX graphics cards. The tech needs the $600 GeForce RTX 2070 as a bare minimum, and between DICE and Nvidia, you’ve got a heck of a reason to upgrade your PC.
However, when this technology is introduced, it not only costs a lot to buy the hardware, but it also comes with some significant performance costs. The GeForce RTX 2080 Ti can handle hundreds of frames per second in Battlefield V at 1080p, but as soon as DXR is turned on it struggles to hold a locked 60fps. Nvidia has driven the industry forward with new technology that cripples your performance and cannot even make the most of your shiny new 4K or 144Hz displays. It was only six months ago Nvidia was saying its $700 GTX 1080 Ti was the ultimate 4K solution, now it can’t even attempt to render the raytracing features at BFV at 1080p.
Once you’re in with the tech advances though, Nvidia knows you’ll want more. Its next few graphics card generations are going to be all about improving raytracing performance, pushing the tech forward and making sure you always have a reason to spend, spend, spend. Without that, the technology behind PC gaming would be in stasis.
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The only thing they drive is the prices of GPUs.
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I think nVIDIA Gets The Finning The Already Tech,as They Didn't come with Ambient Occlusion,AA.It adds more demanding Option For just a better look but not really a tech(hair works).But they Take the intiative to Push.
Developers are No 1.
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In some ways, yes Nvidia does drive PC gaming tech forward.
I mean look at Gsync for ex, that came out first, then AMD followed with an equally awesome feature, for less.
Now we have Ray tracing, again AMD is following suit, but they are FOLLOWING.
However, what AMD did introduce first, was Mantle, and through that came Vulkan, which is quite possibly the best thing to happen in recent
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Both AMD and Nvidia were developing adaptive sync at the same time, most likely Nvidia was first due to having higher budget and more resources.
AMD was first to have more than 2x monitors on one GPU, first to have 3D, even though when Nvidia came out with their own 3D, theirs was better. AMD was first for HBM, first for many things, but that doesn't matter and if anything, being first has screwed them many more times than not. Being first shouldn't matter.
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Nvidia is currently an unchallenged player in the PC graphic card market (thanks to AMD focusing on INTEL) making NVIDIA GTX series their biggest competition
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in such a senario where you have a monopoly you MAKE HAY WHILE THE SUN SHINES its not just corporate greed its human nature. coming to RayTracing that is innova
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Innovation of the highest order say in GAMES MOVIES ANIMATION but does that make them the biggest driver of PC tech HELL NO!! not untill its mainstream will it
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mean anything, as DEVS will only then use it as an integral part of their game and not just some sugar coating to claim a big fat cheque from Nvidia. Till that
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day we need to sit tight and wait till AMD enable's it on consoles. Cause lets be honest very few game DEVS (if any? indie not counted) make a game for PC as th
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their primary Platform. (lucky are we if the port is a decent quality one) so yeah i think we can all chill out as we all know what is AMD's priorities more fps
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as those bench marks are what we see before we buy a card and its actual retail cost. THE END ?
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FFS does this site actually have some not ????? [comment adjusted - Please stop being offensive. Felix] people? all you second hand writers can do is go with ****ty articles like "nvidia/intel trying to cheat us"
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your only hope for views are those 15 yo that have no idea about technology so they hate on everything you tell them to, quit your jobs mates
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And what do you "know about technology"? XD
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Why are you here exactly?
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I'm here for news, not fanboys that write their frustrations on internet.
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Is your reading comprehension such that you believe this article is overwhelmingly negative toward Nvidia? Makes me ponder your first point.
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Not saying that it's "overwhelmingly negative" I'm saying that they can not write a fking article without mentioning how great is amd and how cheap it is
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fanboys thumbing down as much as they like but the truth is that they are getting fooled by some big numbers that mean nothing in matter of performance
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So you haven't read the article?
Quite literally nowhere in the article is AMD even mentioned apart from the first sentence.
This is an article to spark a debate. This site is a debate article first, news article second.
If you have a problem with that, which you seem to do, you've missed your place.
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Pretty much this lol, it barely even makes mention of AMD. Seems you're just trying to force it fit an agenda
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fit an agenda? :))) you guys are full of yourselves. not talking about this article only, it's about all of them.
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also starting an article about a company with their competitor is totally not intended to attack the said company
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Uhuh, I have no horse in this race, I don't really care about which is better, I just enjoy them both pushing on. Anyway, I'm not going to waste time arguing with blind fanboyism, I've learned that's always pretty pointless! Have a good day :)
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I mean, let's for a second assume that you're right. How in the hell is him saying that while AMD is basically sitting in place Nvidia is arguably pushing the envelope forward is an attack against Nvidia?
There are only 2 companies on this planet which dabble with dedicated GPUs. It's almost quite impossible to have a conversation about GPUs without mentioning both of them.
You should really sit and think who here has an agenda and who's full of himself, them or you.
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Well said.
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all the kids see some kind of illuminati **** where nvidia si bad and tries to steal their money so if they are smart they buy amd cause some ?????[comment adjusted - Please stop being offensive. Felix] say so
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Dude you really need to learn to read and properly comprehend what you read.
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Also, I'm bashing all of the big three - AMD, Nvidia and Intel, so yeah... all of them have sucked majorly since the turn of the decade...
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truth is they are both companies and that's it, both are doing it for the money, it's like all the [comment adjusted - Please stop being offensive. Felix] hating on ea while they praise similar corporations
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regardless of your opinion on the article or articles, attacking other people, whether a reader or author, for their preference or views is unacceptable. simply posting basic information concerning the current gpu environment and asking a question is no reason to go off and attack anyone. if creating a toxic environment and not being civil is what you want to do, then i for one think you need to go elsewhere.
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Bruh, don't censor (directly or indirectly). Freedom of speech after all.
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That's not censorship, It's common courtesy. If you have nothing of interest to bring to the conversation nor anything worthwhile to say, then just don't say anything at all. You're just breeding toxicity for toxicity's sake and that has no place in any civil conversation.
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Everything that is implying you shouldn't do or say something or is limiting you is censorship, be it direct, indirect, forced or pressured.
You may not like what he has to say, doesn't mean he shouldn't and wouldn't. As you said civil conversation, not barbaric censorship that leaves only one or a few privileged views.
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But you telling him not to censor is a form of censorship under your definition... you see how this goes lol
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ooops XD
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Do whatever you want basically, or don't. XD
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Freedom of speech means the government can't censor you. You can be censored on a website. You agreeing to post on the website and having to follow it's rules means they have that option.
Also freedom of speech does not mean you are free from the consequences of that speech.
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Interesting view on Freedom of speech. If that sort of thinking was applied in the RW some things might be better.
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No. What they do is in their interest. And only theirs.
Sure ray tracing is cool but we are FAR from ready to make it mainstream completely. Either make better GPUs with less faults or don't be a prick of a company and jack up the prices.
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I think Raytracing should be a mainstream for animation movies/3D modeling at least for this time ..... but it's totally too early to implement it in PC gaming that already suffers game requirements that is pumping itself every year !!
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I am going to have to go with "Maybe" simply because I have no real opinion on them except for their prices which I think are too expensive unless you buy their low end sub-$100 cards.
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This reminds me of the fine wine myth .... but this article approves it is a fact !
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i think nvidia pushes where they can cuz they want people to see them as a leader.
i see them first as a thief (rip 3dfx) and then a company that has to push out products because of fear of the competition.
physx was bought by nvidia and made proprietary and then blocked by anything with an amd card.
lets not forget nvidia's push dedicated names for its gpus. how its gameworks suite has fallen to the wayside when it was shown to be anti-competitive over and over.
pushing technology by any dishonest way they can.
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I'm too lazy to re-type my POV, but please do read one comment down on my thoughts of their proprietary tech and feel free to chime in! :)
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the funny part, when i checked this 30 mins after typing it, i was +2. now im -3 haha
i remember when physx was papers blowing around and extra flags.
i had dual 460s with one card specifically for physx. then i got a 570 with a 560ti for the same reason. i think nvidia has got to the point they are trying to push tech to make things better but for a long time they were either stealing or just buying the tech.
im just saying both companies have tried various things to make gpus or the graphics better and some havent done so well and some have changed the landscape.
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nvidia is trying that with rtx. they were also the first to roll out with a unified shader. amd rolled its failed mantle into open source and that made ms change its whole direction with direct x.
i dont think one is a leader in new tech, i think right now nvidia is the flavor of the month. with the 900 series nvidia had performance and power efficiency but nothing new. amd was still behind in dx11 with playing a whole new level with dx12 and vulkan that nvidia wished they had.
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I agree both are fighting different kinds of battle in the same war. Now we know NVIDIA's hand I just wanna know what AMD have in store (NAVI 4K60fps?)
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I would say they drive some of the technology of course. I would more like say however they "steal" the driving force with their market power they hold over everything else comparable (mainly AMD). Everything AMD tries to create or support NVIDIA ends up supporting it just the same because we all know that the AMD optimized games run well on both teams, not just NVIDIA. They drive their own tech, but don't drive the industry. That said, to many variables anyway to judge!
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I really enjoy Nvidia features, personally, like Hairworks and PhysX when they're implemented properly. And usually those features are just "ahead of their time", so to speak.
Witcher 3 hairworks ran like crap when the game came out. Fast-forward a couple of years - my rig runs the game at 5K with mods and hairworks (also modded for more quality) and so on at 90fps, hairworks losing only a few fps in the grand scheme of things, not 20fps like on older cards and even a lower resolution at the time.
Mafia II and Borderlands II - PhysX was a resource hog. But boy do the effects look nice. Waited a few years and my GPUs handled PhysX no problem.
There's still nothing like those 2 in games now
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So in a way I feel like Nvidia at least try to create something new, something with great visual fidelity, when similar things are not yet available. But they don't do it open-source, mostly (physX does run on AMD harware, to a good extent, though) to sell cards - it's business after all. And they always back up against the wall when "gamers" complain that this "tech of tomorrow" can't run properly on their current hardware.
I'm not even mad RTX doesn't run that well now - it wasn't the main selling point for me. Performance and NVLink were! So if I can't play games with RTX on 2080Tis - I'll do what I did with Hairworks and PhysX and wait a little, then enjoy the features on new cards.
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CRYSIS kinda started this all but Crytek didnt want to make us feel ashamed of our systems, they simply wanted us to return a few years later and be blown away
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I've noticed that people want the best performance when they pay the big bucks, i get it trust me i do but your not paying for performace your paying for the
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preview of what tomorrow (A Hypothetical one to that) will look like. GET EDUCATED dont blame them afterwards cause they already have your money by then.
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I'm the last to complain about modern games not running the way I want them to. I keep re-visiting older games on new hardware to see what can be done with them constantly, after every GPU upgrade. Biggest impact for me so far was being able to play games at 5K res - all the grass, trees, tiny details and distant models look amazing! Using multi-GPU I can even taste that in new games, like FarCry5 - the difference between 1440p and 5K is day and night, 1440p being a mess of pixels and flickering in comparison to smooth detail of 5K. I can even run the game at 8K (4K res + 2x supersampling) at 50-something fps, but since my screen is only 1440p the extra resolution no longer resolves as well.
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If modern games do not run well for you then that modern game is most probably an absolute pile of crap. With a machine like your that kind of statement goes out the window.
If I had machine like yours I'd absolutely complain of games don't run well on it. Because with a machine of that caliber, they have to, otherwise that's a massive f*ck up on the developers side.
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But I for example can't enjoy those Nvidia features. Even after a decade since they've been released, even on those first introductory games that have used them, even if I had the best consumer grade GPU from AMD, my performance would be, and is, absolutely crippled. I do not think that locking features behind hardware requirements is in any way healthy for this industry in any way, regardless of how good the features might be.
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And this is where I feel they attempt to "steal" the tech to drive them forward, but doesn't drive the technology forward because AMD comes out with an open source version that often gets used in the future in its stead. I believe that happened to hairworks for example, and should happen to Ray Tracing as well.
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NVIDIA is trying to make cool new features and up visual fidelity, all the while doing it wrong however by keeping it hardware locked or making it dump performance so much both their cards and AMDs can't run it. And it is fun to come back to old games!
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A SOLID NO.
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I don't know. They do tend to bring some interesting features to the industry, but they're in 9/10 cases locked to their hardware as Nvidia only features, and I don't think that's necessarily progression, I'd argue it's regressive to the industry as a whole.
Some of the features were tech related, and that being locked to their hardware is self-explanatory, but plenty of their features weren't.
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I couldnt care less about raytracing, my gtx 1060 even struggles to play at ultra 1080p @ 60 fps, let alone ray tracing.I will upgrade once i reach a point where my gpu cant play a game at low settings 1080p 30 fps (I did the same with my old gtx 750ti 2gb), until then im fine with what i have.
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You have a fantastic upgrade schedule.
I'd say this is ideal for the majority of people, but sadly people have been brainwashed to want 60fps and highest settings.
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30% gaming
70% staring at the fps counter .... PC logic :v
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haha so true for all my friends.
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Playing a shooter at 30fps? No, thanks...
It's all down to what you enjoy on an individual level. Playing games at 120+ fps is a hell of a lot nicer than playing at 60fps and playing at 60 is a lot nicer than 30. It's not about staring at the fps counter - it's about what you want out of your experience.
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I want 60 fps as a minimum. Settings though are adjustable.
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Personally I can go with 30 fps anytime as long as graphic quality isn't messed up but can't stand a 60 fps with ugly textures !
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I guess it depends on the game. If it's a slow moving game, a turn based game or a game that doesn't require any degree of accuracy nor precision, I'm willing to compromise my 60fps limit for some higher graphical settings. But those cases are few and far between. Most often than not I still prefer solid 60 even with those types of games.
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as long as the gameplay is not tied in any shape or form to the FPS counter and is tied to a series of CPU counters it's all good and fps is just visual, if the gameplay is tied to the FPS counter then it depends on the game what the optimal fps is for proper game speed, movements, physics and any other element of the gameplay that is tied to the fps or everything gameplay. Valve games are a prime example of FPS dependent gameplay and other older and more primitive games are too.
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My rule is, if I play online FPS game then frames > textures but if I play something like Witcher 3 I go for the looks even if I have 45 average fps.
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[insert comment here and wait for downvotes, because I get them no matter what I say these days]
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Yeah fck this guy. /s
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Lol, they are just jealous of your rig mate, here an upvote for you.
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It's kinda pissing me off, tbh. Literally every article I post on I get a ton of downvotes even if I say something very logical and not GPU-related... Yesterday I posted a comment and got a -1 instantly when the page refreshed! I have no clue how the hell that was even possible, but it happened xD
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@Xquatrox
I get them all time XD
I'm pretty sure I have people that when on GD would just downvote anything I say at this point, you might be in the same boat as me.
That's why the this cowardly, anti-social down/upvote system is crap... If someone has a problem with what you, I or anybody has to say then they are to reply.
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You learn to run with it. People get bored eventually. One thing though, if you have, so to say, avid downvoters, don't address it publicly like this. If they know you're bothered by it and you are bringing attention to it, they'll keep doing it.
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@TheEmperor96 You hit the nail on the head with that one.
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I'd say let them hate, I don't mind, not that it makes a difference.
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True, true. So I guess every single hater can go and suck a fat one for all I care. At the end of the day a downvote is just a digit on some server. Doesn't make my opinion any less valid, just because someone else feels insecure with theirs. :)
@TheEmperor96 we can make a game out of it. Children like games like these xD
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Trolls everywhere mate. Even on GD.
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i upvoted every comment here because i feel if you cant debate, then you shouldnt be able to vote.
even if i hate everything that is said, i dont vote. i prefer my words to do the talking and not some cheapass vote.
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That's why we're here - Game Debate!
This website is probably where I spend the most time typing something during any given day. Some topics have very long discussions - I like that.
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i think debate is healthy.
plus this should be like a family. we can argue and debate but at the end of the day, we are all here for the same reason. getting downvoted because of jealousy or for some reason other than the actual comment just shows why sometimes in the middle of a comment i just give up and close my browser. whether im right or wrong, i cant see a comment getting voted to hell before i even finish it.
so some days i dont comment, other times i cant shut the hell up.
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Sometimes we have a nice debate about hardware or games and all goes well and then the next day I see the same comments of mine with -4 to -7 rating. For no reason. Well, not that I can figure out anyway - surely the guys I debated with were fine with them on the day.
So I know how you feel. Kids ruin stuff. But we can at least do 2 things:
1) Imagine them fellating themselves
2) Remember that this rating is nothing more than a digit on some server.
Those 2 thoughts brightened my mood a bit, I must say xD
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Comment: Nvidia is taking advantage of the customers, Intel is doing pretty much the same. AMD FTW. This might bring you a few upvotes if you consider them relevant.
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Not an AMD fanboy - I have no reason to be because for what I PERSONALLY do - Intel and Nvidia are my best (gaming) and, in some cases (professional work), only choices for hardware. But if AMD were to offer me something competitive - I'd go for that.
And I refuse to write fake comments just to pander to someone who can't look past their fanboyism so I can get "likes". I write what I mean and mean what I write - I'm very particular about it. If someone doesn't like it - so be it, lol xD
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Is Nvidia is the biggest driver of PC gaming tech? Not that much.
Is Nvidia is the biggest driver of PC gaming tech price? Yes.
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Truth buuurns XD
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trough my wallet...
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My bank cards incinerated when I clicked "pay"... xD
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No argument there.
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Nvidia is hell, that's all. Just like Apple, Samsung and all those brands that suck our money on a yearly basis. Once you have an addiction is hard to go back to square one, they know it very well.
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not their fault, only your problem
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^ this
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I hope not, because if they are then we are basically stuck... Love the AI though, but they are not leading, they are just catching up, but at least they have the intentions to give access to it to the consumers, unlike all other companies, but this article is for gaming, so no... gaming-wise no... or maybe yes, but I don't want next to nothing to be leading "innovation" and "driving" tech. I mean AMD and Intel are no better, but I've said it many times, comparing sh!t to bigger sh!t, doesn't change the fact that they are both sh!t...
May all the blind fanboys come at me.
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Nvidia might be leading in graphics side, considering how badly the graphics cards from 2013/14 are trashed by pascal, unlike in CPU side.
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Considering that the gtx 900 series are from 2014 and that the gtx 980ti was not released until 2015 cuz Nvidia were stalling for the minority of people(hardware whales maybe a good term) to buy up their gtx 980s first then upgrade,to a gtx 980ti and for AMD's response to the gtx 900 series. The gtx 980ti is only 35-40% on average slower than the gtx 1080ti which at launch(MSRP) costed more than the gtx 980ti at launch MSRP, for a 2x year gap in architectures and a 5 year gap in process nodes, it's quite not much of an improvement year over year...
P.S. Year Over Year improvements are calculated like complex interest and not just simply divided by the difference in years.
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I was mainly comparing with 7 series of gpu. Maybe i got the year wrong.
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well, 2013 was Kepler refresh, basically, the gtx 700 series are gtx 600 series, but rebranded/re-speced, but the architecture is the same. Kepler is from 2011, Nvidia waited until early 2012 for the 28nm to mature better, while AMD rushed and had to release a "Ghz" or "Boost" variant of all of their hd7000 series GPUs., except the hd7700 series, which had good clock speeds from the get go.
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For a five year difference, I'd say not a big improvement.
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PC Gaming is vibrant and expanding DESPITE Nvidia.