EA has joined Sony in announcing they will not be hosting an E3 press conference during E3 2019. This year marks the fourth year of its EA Play event which takes place on the periphery of E3 itself. EA Play will still be going ahead, offering a chance for fans and influencers to go hands-on with games, but there’ll be no big press conference to show off their announcements.
“What we envisioned as a celebration of play has become an incredible moment that we love to share with the community each year,” reads the faceless corporate message. “We are so grateful for all our fans who have joined us, and we look forward to making this year an even better experience.
“This year you’ll see less talk and more play, with an event entirely focused on the heartbeat of EA Play: our player communities and the games they love.”
There’ll be no press conference then, but what will be at EA Play? Well, there’ll be the first hands-on opportunities with EA’s upcoming games, content direct from “popular creators”, multiple live streams for two days, and it’ll be free for all to attend. Spaces will be limited though, so you’re probably going to have to get lucky if you’re living Stateside.
It looks as if EA has taken all of the feedback about previous E3 shows and, well, probably ignored it. I think the main issue folks had with EA E3 press conferences was that they were too long, too rambling. EA’s solution? Get rid of the press conference and host day after day of meandering live streams. The best part of E3 is the bam, Bam, BAM of new announcements, one after the other. Watching marketers on a stream for hours on end sounds boring as sin and, frankly, a waste of time.
If I had to guess, EA is probably planning to make all of its announcements before E3. Once June 7th rolls around, the games will all be known, but at EA PLAY there’ll be a chance to actually play all of these announced games. EA has said tickets for EA Play 2019 will be made available next month, while the show itself will run from June 7-9.