Intel has continued its raid on high-profile GPU competitors by snapping up Nvidia’s director of technical marketing. Intel Graphics announced yesterday that Tom Petersen had joined Intel’s team and would be lending his expertise to Intel’s upcoming dedicated graphics card launch.

Peterson has been director of technical marketing at Nvidia since 2005, beginning his career as a CPU designer for IBM and Motorola o the PowerPC team before joining a California start-up in 2000. Five years later he made his way to Team Green, working on various new technologies, including the creation of Nvidia G-Sync. He clearly knows his way around graphics card tech and has more than 40 US patents of his own.

Quite the coup for Intel then as they look to bolster their already burgeoning ranks of graphics card talent as they gear up for the arrival of its Xe GPUs in 2020.

AMD Radeon’s head honcho Raja Koduri left a couple of years back now, joining Intel as chief architect and senior vice president of its Core and Visual Computing Group. Chris Hook followed suit last year, joining Intel to oversee its discrete graphics solution. AMD’s Darren McPhee also left AMD to join Intel, as do PC Perspective editor-in-chief Ryan Shrout, who became Intel’s chief performance strategist.

It’s quite the gang that Intel’s putting together, and 2020 is shaping up to be a hell of a year for PC hardware fans. We haven’t seen something as disruptive as this for a long time in the GPU market and it could prove the kick up the butt that a few people believe Nvidia needs.

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