Amazon preparing to launch its own cloud gaming competitor to Stadia and xCloud in 2020

Written by Jon Sutton on Thu, Nov 21, 2019 3:09 PM

Google may have fluffed its lines with the Stadia launch but that doesn’t mean the push for game streaming is going to stop anytime soon. None of the big boys want to be the Blockbuster to somebody else’s Netflix so you can bet they’ll all keep trying until one strikes gold. 

Next up to join Google Stadia, Xbox Game Streaming (Project xCloud) and PlayStation now would appear to be…. Amazon. That’s according to CNET, who claim they’ve got two inside sources which have confirmed Amazon’s plans to get into game streaming.

The plans sound suspiciously like Google’s own Stadia initiative. It’ll be led by the Amazon Web Services team and will offer game streaming which will be fully integrated into Twitch. Stadia will, eventually, maybe, be fully integrated into YouTube, insofar as users will be able to click and launch a game directly from a stream. Amazon’s Twitch integration sounds as if it’ll be much the same, although it may try the novel approach of actually having it ready for launch. 

CNET claims Amazon’s game streaming will be ready to launch in 2020, the same year Xbox Game Streaming is due to launch and also when Stadia leaves Early Access. 

Amazon certainly hasn’t found any success with its game initiatives thus far. A number of studios were set up, games announced and cancelled, but the only notable release it’s achieved so far was the truly awful The Grand Tour Game. Amazon meets Clarkson truly is the Pandora’s Box of the modern era.

First-party titles probably aren’t going to be the ‘system sellers’ Amazon craves then, but this hardly matters. Thanks to AWS (Amazon Web Services), Amazon is the biggest cloud service provider on the planet. No other company has stronger cloud infrastructure. Factor in the ubiquitous Amazon Prime subscription and, well, it’s easy to see the avenue down which Amazon could make cloud gaming a success.

As it currently stands though, there are a lot of huge companies trying to take bites out of what is still a very small pie. Cloud gaming, if it actually worked perfect, could be revelatory. Anything less than the native experience is going to bet with kickback though, so it remains to be seen which of the tech giants can master both streaming technology and content provision.

Source

Who will become the game streaming champion?

Our favourite comments:

Digital ownership ceases in 2020.

Bit too edgy? I know. But I had to have some fun.

StevenPlebster

Pls no more of this cloud gaming BS, hope people dont buy this crap so it can die quickly in less than a year just like steam machines did.

Manumunguia

It needs to fail just so that we stop expanding into this "no ownership" and sharing economy...

xquatrox

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16:08 Nov-22-2019

While I personally don't care and won't buy into that - I reckon Bezos might do the best job there out of the bunch.

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16:25 Nov-22-2019

Yes, maybe, but I personally don't care and I want them all to fail. Including the rumored Steam one.

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17:24 Nov-22-2019

It needs to fail just so that we stop expanding into this "no ownership" and sharing economy...

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23:05 Nov-23-2019

Yeah, I'm pretty conflicted. On one hand I want someone to completely outshine google but I also don't want cloud gaming to be a thing.

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14:17 Nov-22-2019
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21:57 Nov-21-2019

Pls no more of this cloud gaming BS, hope people dont buy this crap so it can die quickly in less than a year just like steam machines did.

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20:48 Nov-21-2019

"Amazon preparing to shoot themselves in the foot in 2020". There, I fixed that for you. :)

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19:24 Nov-21-2019

Just remember that Geforce still free and has the best hardware to host games ;), although you still need to pay for games or at least already own them obvious

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19:52 Nov-21-2019

and it's GREEN so ecoterorists can be happy

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16:07 Nov-22-2019

I don't think they can ever be happy... xD

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09:15 Nov-25-2019

They'd probably just be happy to settle for the world not dying at an incredible rate

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15:11 Nov-30-2019

I'll have a laugh in 12 years :)

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19:24 Nov-21-2019

Seems like everyone who has 5min of free time wants to release cloud gaming platform... I do feel like there will be quite few quitters after few years. Google is off to bad start, though due to Twitch ownership, Amazon has similar potential Google had. Currently out of the pack, Microsoft seems like they will have best deal with Xbox Game Pass. But we do need to see what competition brings out.

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19:26 Nov-21-2019

Still, I doubt they will replace local gaming anytime soon. They will all cater to more casual audiences, who want to game, but will be happy to take subscription in exchange for not needing expensive hardware and upgrading, but just want to sit down and game when they come home. However there will be enthusiastic community, which will never take cloud gaming seriously.

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19:28 Nov-21-2019

Which is why cloud gaming will far more compete with consoles, than with PC. Since it really caters to the type who doesn't care about library they own, they just want to get home turn it on and play, no requirements, mo maintenance, just most simple thing. Provided they have uncapped and fast enough internet.

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19:18 Nov-21-2019

Let's just have every company join the failwagon at this point. The sooner each of these companies fail at this, the more empirical evidence we as the gamers have against it. We can then leverage that evidence to show that cloud gaming is a failure.

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18:32 Nov-21-2019

another debacle on the horizon
fyi, here's an illustrative chart for average network latency in USA, notice between East/West coast it's around 70ms - network itself alone!
https://i.stack.imgur.com/0pP3S.png

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17:34 Nov-21-2019

like google stadia wasn't big enough failure, xbox and sony is enough imo

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17:25 Nov-21-2019

Oh yay, more subscriptions. -_-

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17:22 Nov-21-2019

Aside from the netcode of the platform, the issue here is about connection, and as long as the connection are more or less **** in all countries aside from Sweden, Norway, Denmark, Japan and perhaps Korea, cloud gaming is impossible. Try to play The Talos Principle, where you have to act in 0.5 sec to solve a puzzle or any QTE game on a cloud game...... good luck, is already hard on a local storage.

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18:01 Nov-21-2019

yes you are right

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16:16 Nov-21-2019

It has begun. The end is nigh. The end of all is upon us. Choose your overlord before it's too late and they choose you, because they won't be kind, nor gentle. We sit on the frontline of a war we will certainly lose.

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16:17 Nov-21-2019

Digital ownership ceases in 2020.


Bit too edgy? I know. But I had to have some fun.

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