Warcraft 3: Reforged's launch has been a 'hard week' for Blizzard says president

Written by Jon Sutton on Fri, Feb 7, 2020 5:30 PM
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Blizzard is continuing to attempt to salvage the pieces of the wreck that is Warcraft 3: Reforged, in a move somewhat akin to taking a needle and thread to the starboard hull of the Titanic.

The gaming community loves nothing more than a bit of mob justice, and Blizzard served it to them on a silver platter when Warcraft 3: Reforged arrived last week missing several key features, a torpedoed online component, and an aggressive EULA that left mod creators feeling hard done by.

As always, the heaviest price is paid when investors get wind of a bad situation. Activision-Blizzard held its quarterly investors call, forcing Blizzard president J. Allen Brack to admit the Warcraft 3 remaster’s launch has definitely not been plain sailing.

"Concerning Warcraft 3: Reforged, honestly, it's been a bit of a hard week. Our community has come to expect really amazing things from us, and we've heard from them that we did not achieve that bar," said Brack.

"But we stand behind our games, and have consistently shown that not only do we support them, but we continue to build on them even after launch. And we're committed to doing that here as well. We're going to continue to update the game, and we're going to continue to update the community with our plans going forward."

In terms of just how disastrous Warcraft III: Reforged’s launch has been for Blizzard, financially speaking, it’s too early to say yet. The fiscal briefing made no mention of sales figures for Warcraft 3 so that’ll probably have to wait until the next quarterly report. A profit seems assured, of course, but this was a potential cash cow which has surely fallen far below expectations.

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07:35 Feb-08-2020

"You just made the list Activision-Blizzard!" - Natural Law

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14:48 Feb-08-2020

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04:30 Feb-08-2020

"in a move somewhat akin to taking a needle and thread to the starboard hull of the Titanic"


LOL. You win the internet today

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00:13 Feb-08-2020

Oh cry me a f!cking river!
"Boohoo, our garbage product that also worsened our older beloved product was meant with criticism, boohoo poor me. :((((("
F!CK OFF!!!11

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20:41 Feb-07-2020

I'm not surprised.

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19:14 Feb-07-2020

Are they surprised? But this was bound to come by Activision taking more of an active role. And now Activision and it's shareholders are upset that they told Blizzard to cut costs because of public outrage hurting their bottom line anyways. It's like a catch 22, Activision wanted to cut costs, yet they are losing money due to it anyways...and probably more. It was their own doing. Mike Morrhaime never would have allowed this to happen.

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18:21 Feb-07-2020

Soooo, what I just read was pretty much, "We see that our community is upset by our actions but we don't care". Wow BLizz, you guys are just starting 2020 strong....

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17:37 Feb-07-2020

Yeah, no wonder why...

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