Nvidia believe GeForce gaming laptops will become the 'largest game console in the world'

Written by Stuart Thomas on Mon, Feb 17, 2020 2:18 PM

Nvidia CEO Jen-Hsun Huang has boasted once again the success of Team Green’s Max-Q laptops and assorted dedicated mobile graphics processors. This time though, he's got the consoles in his sights.

“Our notebook business has seen double-digit growth for eight consecutive quarters and this is unquestionably a new gaming category,” said Jensen during Nvidia’s Q4 quarterly earnings call.

“Like it’s a new game console. This is going to be the largest game console in the world I believe. And the reason for that is because there are more people with laptops than there are of any other device.”

He’s just wilfully ignoring smartphones, right?

“And so the fact that we’ve been able to get RTX into a thin and light notebook, a thin and light notebook is really a breakthrough,” Jensen continued. “And it’s one of the reasons why we’re seeing such great success in the notebook.”

While Huang is obviously right to be shouting about the capabilities of gaming laptops powered by GeForce graphics, I think we’re a long way off ever conceiving of them as genuine competitors in the ‘console’ marketplace. We’re talking about two completely different price brackets and, in a lot of cases, totally different use cases. You can pick up a Nintendo Switch Lite for $170; no decent gaming laptop is getting anywhere near this. You’re looking at $1000 as a minimum for a decent gaming laptop, which already puts it well outside the comfortable value for a portable gaming device for most people in the world.

The saving grace of such a laptop, naturally, is that it can do a whole lot more besides gaming, but that’s all by the by when we’re talking about a strict competitor in the console business.

Sadly, Nvidia doesn’t release sales figures for specific GPUs, although we’d certainly be interested to know just how many GeForce RTX Mobile graphics cards it’s shifted. Unit sales have seemingly increased significantly since the arrival of the GeForce Max-Q design, despite the significant performance hit. 

It’s certainly intriguing to see this renewed focus on mobile gaming from Nvidia, it’s evidently an approach that’s working for it. Whether that can be enough to topple the 106 million PS4 consoles sold remains to be seen, but while traditional PC sales decline, laptops continue to boom, driven by 12.7% year-on-year growth.

What do you think, can laptop gaming topple console gaming?

Do you think high-end laptop gaming will eventually replace consoles?

Do you game on a laptop?

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14:40 Feb-18-2020

If i had enough money i would buy a max-q laptop without hesitation! It would be awesome for lans!

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20:21 Feb-18-2020

If you had enough money you'd stay away from Max-q as it's inferior to regular (if you mean what I think you mean).

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14:28 Feb-18-2020

Lappies have come a long way. I won one and use it to game on a TV -- much better picture quality, not to mention the size..
However, consoles might die off to game streaming long before they get replaced by laptops.

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01:33 Feb-18-2020


  1. No, I expect some form of console gaming to be around for another couple of "generations".




  2. Sometimes I play video games on my laptop, other times on a console or my iPad.




If these upcoming consoles are going to be $700 CAN or higher, I'm better off buying a PC with an RTX card. I'm not a 1440p or 4K guy so a laptop is AOK with me. I'd like one with an i9, an RTX 2070 and 16 GB of RAM. Waiting for these new consoles to release before I trade in my current laptop.

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21:36 Feb-17-2020

Marketing terms. Jenson is an expert on it.


Laptops are laptops. Not consoles.

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20:36 Feb-17-2020

gaming laptops are the future and now nvidia sees it and all they have to do is make MXM Gpu's the same price as desktop top cards (which laptop cards are cheaper to make) and that will be the end of budget - highend gaming desktops. (they could not sell desktop parts all together, laptop cards fit

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20:40 Feb-17-2020

laptop cards fit in desktops already( they can have all types of adapters, multi cooling fans, and lots of space saving you can have a RTX 2080 Ti in a 1 slot ITX case, 2 can be on 1 desktop adapter card), the fact haven't already done this shows how stupid they are, but the slowly opening thier eye

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17:35 Feb-17-2020

I believe that smartphones will eventually sync up with every other Bluetooth enabled device and that it will control the fate of gaming 20 years from now. Currently, if Nvidia built from scratch all the aspects that make up a gaming laptop, they could create a specialized one that outperformed the consoles at a decent price. Those would sell like hot cakes, but then again, I said at a decent price. I am debating what laptop hardware will keep up with next generation consoles at each resolution.

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16:51 Feb-17-2020

Delusional - characterized by or holding idiosyncratic beliefs or impressions that are contradicted by reality or rational argument, typically as a symptom of mental disorder.


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16:41 Feb-17-2020

I game on a Nvidia powered laptop and I'm not exactly the console guy, but this is ludicrous.

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15:48 Feb-17-2020

A 3000$ or 4000$ laptop is going to replace consoles that only cost 500$? Was this prediction made by a 12 year old? Even building a custom desktop PC is much cheaper than that.

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17:16 Feb-17-2020

If a $3,000 to $4000 gaming laptop has all the things the user wants. I don't see why they should buy a $500 console in the first place. Especially if you can play games anywhere on a gaming laptop.

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09:53 Feb-18-2020

The extra $3500 seems a big reason why?

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18:34 Feb-19-2020

The Specs.

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09:06 Feb-20-2020

I'm not saying there are no reasons to buy a $4000 gaming laptop, just that there is a very obvious reason why not

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18:04 Feb-17-2020

Come back to earth man - laptop with 1660Ti cost only 899€ (at least in my country) with 1080p screen and for that resolution you don't even need more powerful gpu!

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18:36 Feb-19-2020

Maybe he's mentioning the top of the line gaming laptops. With two M.2 slots, 2TB HDD, an RTX 2080, 144HZ IPS display. RGB Keyboard. Etc.

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14:57 Feb-18-2020

A laptop with next gen console equivalent specs is no where near that ridiculous price you quoted. You can get a laptop with RTX 2070 Max-Q for about $1160. That being said, I don't think laptops will ever replace consoles. Also remember, laptops come with monitors.


https://bit.ly/38HHogg

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15:32 Feb-17-2020

I used to play on high-end laptops for years when I had no space for a full PC, but then now it's not an issue.
I did have one laptop connected to a TV, like you would a console, so it was kind of a Steam Box before the concept was even a thing, many many years ago :)

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15:08 Feb-17-2020

if consoles cost 1$... i'd still buy a gaming laptop even though my current laptop costs me 4 grands

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14:48 Feb-17-2020

Let's first see how much the ps5 and xbox series x cost

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14:31 Feb-17-2020

400$ console vs 1000$ laptop...most people yea i'll take the 2x as expensive choice(sarcasm). Seems to me that someone is trying to please investors.

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14:53 Feb-17-2020

i would say much ass kissing :D

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17:14 Feb-17-2020

If they can pirate those games on laptop. I don't see why they shouldn't.

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17:30 Feb-17-2020

sure hows that RDR2 crack coming along?

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21:42 Feb-17-2020

Good things come to those who wait...

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