Epic Games Store free giveaways actually increase sales on other platforms, says Tim Sweeney

Written by Neil Soutter on Tue, Jun 2, 2020 2:30 PM
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Whether you like them or hate them, the Epic Games Store is here to stay, and currently still giving away free games with this week’s free title,  Borderlands: The Handsome Collection (which includes Borderlands 2 and all the DLC, as well as Borderlands: The Pre-sequel), or next week’s rumored free game, ARK: Survival Evolved. Recently when speaking to the press, the founder of Epic Games, Tim Sweeney, said that the free giveaways actually increase sales on other platforms.

If you’ve been following along with the free giveaways, chances are that you have a pretty big library now without even spending a single dollar (okay, maybe just a few dollars if you were tempted by the Epic Mega Sale), and for those of you that worry about the game developers getting their due worth, Sweeney mentioned the developers have actually seen increased sales on platforms like Steam, GOG or even the Humble Bundle because of the free giveaways.

"You're not going to go out and buy—If you're not into games like Satisfactory, you're not going to go out and spend money to buy Satisfactory. But if you get it for free you realize it's an awesome game. People have discovered a lot of great games that way," he said.

"It's been a benefit for game developers. Most developers who launch their games for free on the store found that their sales on Steam and on console platforms actually increased after they went free on Epic because of increased awareness. And so it's been a really positive thing and it's brought tens of millions of new users into the Epic Games ecosystem, and that's been a wonderful thing for the company."

Sweeney describes the process of launching the Epic Games Store when so many already existed, citing how it took a long time for competitors like GOG and Humble Bundle to reach even half a percent of Steam’s Market share, so they had to take a risky move.

"We realized early on that we needed to take a really, really bold approach, and a disruptive approach, and so the free game program was launched, exclusives were launched. A lot of things we knew would be controversial in some ways, especially with the hardcore Steam gamers who bought hundreds of games on Steam and want to buy all of their games on Steam."

And it seems like the strategy has paid off, since the Epic Games Store now actually holds a remarkable 15% market share and is still growing.

What do you think? How many games have you got in your EGS library now? Will you be using the store more often? How many new games have you discovered because of the free giveaways? Let us know!

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22:28 Jun-03-2020

I don't know how? I haven't purchased a single game from them. I have only been picking up the free games.

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15:28 Jun-03-2020

38 free games (even though I missed a bunch) and no paid games on my EGS.
Though, I guess, Swiney is right - if I really do like the game - I'll go and buy it on Steam later so I can buy the DLC/expansions from there, rather than giving Tencent and Swiney my cash. It really does boost sales on other platforms! xD

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04:54 Jun-03-2020

I bought SW Jedi Fallen Order, ManEater, Metro Exodus, Control in EGS because of the big discount. The rest are Free I'm still hoping Epic Games will allow users to customize the library and there should be achievements too/

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03:06 Jun-03-2020

Typical soulless billionaire. Too bad his money can't be used to improve what matters most to the likes of him...namely what's under his drawers.

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22:54 Jun-02-2020

This is the same guy that is completely against Linux despite saying competition is good with what they're doing.


Yeah, no. Shut up Tim. The store is far from complete.

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23:08 Jun-02-2020

It's barely functional, and the quality of their support staff leaves MUCH TO BE DESIRED.

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21:09 Jun-02-2020

Trying to claim for yourself all the increase in game sales because of the confinement, how low have you fallen Tim

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20:44 Jun-02-2020

Nice claim, but I'd like to see numbers that back up your statement Sweeny.

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20:49 Jun-02-2020

Well I know since the Epic Game store came out I personally have been spending more on other game stores just to give Epic the finger! lol, and I've been showing GoG in particular as much love as I can....... so maybe there's something to it, maybe we hate Epic so much that we spend more in other stores just to spite them! xD

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20:52 Jun-02-2020

I'd like nothing more than to believe that.

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20:39 Jun-02-2020

Time sweeny is actually full of shiet and we shouldn't believe a single claim he makes, says v3rm.

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20:14 Jun-02-2020

Yeah, I opted out of their bribes a good while ago...... I don't want their Epic/fail malware anywhere near my shiny new PC..... I mean, just yuck! lol

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17:34 Jun-02-2020

I've said it before and I'll say it again; Epic Games Store is like that kid in school that just tries to buy your loyalty and admiration. I haven't gotten a single free game from them, I really don't like their marketing strategies or their data mining schemes. I'm not gonna let another soulless (and functionally horribly empty) game launcher gum up my system.

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20:45 Jun-02-2020

Claim games online, and a few years (months) down the line sell your account from $$$.

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17:23 Jun-02-2020

No one use Epic because they want to, They are bribed with free games or are literally given no choice by Epic buying exclusivity, They're playing a dirty game.

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15:04 Jun-02-2020

Hob is a nice little gem. Other games which I thought I might like were actually disappointing (ie Kingdom Come Deliverance).
Batman series give-away was probably the best, too bad I already own/played most of it.

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15:15 Jun-02-2020

The lego batman trilogy is one I'll play. I remember buying the first one for my ps2 back in high school, unfortunately I never finished it like Indiana Jones 1 and 2 on the psp. Damn I loved these games, also played Lego Pirates of the Carribean, but my psp died of hardware failure (the screen got gray stripes and eventually it was dead). Lego Indiana Jones 1 was the best lego game imo.

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