Microsoft will not slow down on purchasing games studios after recent Zenimax acquisition

Written by Stuart Thomas on Wed, Sep 23, 2020 2:30 PM

In case there was any doubt, yes Microsoft will continue to buy out even more games studios following the recent acquisition of Zenimax Media, the parent company behind the well known Bethesda and many other iconic studios. It’s all a bid for Microsoft to remain dominant with as much available content as possible for their platforms and services.

You can't wake up one day and say, ‘Let me build a game studio,’” said Microsoft CEO Satya Nadella in an interview with the press. “The idea of having content is so we can reach larger communities.

Xbox head Phil Spencer reiterated this, saying: “content is just the incredible ingredient to our platform that we continue to invest in,” adding that the Zenimax acquisition “doubles the size of our creative organization.

Considering that Microsoft is directly trying to compete with Sony, buying out games studios certainly adds a benefit for them to make PC and Xbox console exclusives, and invests more into their own Xbox Game Pass subscription service which continues to remain very popular.

Additionally, Spencer also mentioned that they will be leaving Bethesda to work semi-independently as it’s “not about becoming us,” he said, “It is about the culture of those teams.

Bethesda has now been added to a long list of major games studios that Microsoft owns, along with the likes of Mojang, Obsidian Entertainment, and more.

What do you think? How do you think this acquisition will affect the gaming industry as a whole? Which companies do you reckon Microsoft will look at next? Let us know!

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10:46 Sep-24-2020

Just Shut Up Buy Crytek and properly reboot Crysis Already as an epic Co-op Shooter

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junior admin badge
13:00 Sep-25-2020

Hmm...
I don't know if people would like that?

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07:22 Sep-26-2020

Crysis as a Co-op Shooter is the most requested feature so much so that every time the game realeases somone makes a Co-op mod for it. hell we could have had the mod released last year December but i guess Crytek Blocked it

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junior admin badge
19:02 Sep-26-2020

Intriguing...

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08:41 Sep-24-2020

I just wish they would buy Ubisoft, get rid of Guillemot and the systematic abuse problem the company has.

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01:04 Sep-24-2020

If Microsoft buys out more studios, what does that mean for job dependability? Should Microsoft become far more dominant and wide spread than they already are in the gaming ecosystem, doesn't that mean that they could potentially have lower rates of let goes? Coupled with their networking capabilities, certain studios that have experience in other fields would enhance another studio through collaboration. If studios are held in different countries, each studio could enhance a game through known cultural references.

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junior admin badge
01:17 Sep-24-2020

You've definitely given me something to ponder...

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junior admin badge
00:53 Sep-24-2020

Hardly surprising considering they want to compete against Geforce Now.

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22:30 Sep-23-2020

To be honest, I actually like this trend. Because Microsoft and Sony are two corporations with biggest interest to also make good games. Since they need games to sell their consoles, to get people into their ecosystem and that can't be done with games developed to maximize monetization. I am surprisingly ok with it, but I do hope this won't become another duopoly.

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20:31 Sep-23-2020

The way I see it is this...... I would much rather a big company with deep pockets buy a beloved developer and publisher than see that beloved developer and publisher resort to the greedy tactics that Bethesda had been resorting to........ if Microsofts purchase of Bethesda means that we will never see another garbage game like Fallout 76, and that they no longer feel the need to resort to predatory microtransactions, then I say it's win-win.

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15:26 Sep-23-2020

NOOOO!!!!!!

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15:26 Sep-23-2020

Wiat....just read the article itself......It really is bad NOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!

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18:27 Sep-23-2020

why is it bad?

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10:32 Sep-24-2020

Well....If they just let the studios do their own thing then its not that bad I guess. If they do end up buying like 10 more studios then the market's going to be all saturated with 'Microsoft Games', that seems like an end to diversity :(

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