AMD prepares partners to help combat scalpers for Radeon RX 6000 GPU and Ryzen 5000 CPU launch

Written by Stuart Thomas on Wed, Oct 21, 2020 4:00 PM

An allegedly leaked document has been revealed online which includes guidelines that AMD has prepared for its partners to help combat scalpers during the upcoming Radeon RX 6000 GPUs and Ryzen 5000 CPUs launch, featuring preventative measures to help get the products to legitimate customers.

If true, the move seems to be in response to the recent RTX 30 series graphics cards that were announced by Nvidia, which were plagued with stock shortages thanks to many scalpers or bots bombarding websites to buy up availability and resell them for a significantly higher price online.

This was all on top of some already low stock availability, and it doesn’t look like it will get better anytime soon, as Nvidia already pushed back the RTX 3070 launch in order to increase stock, and CEO Jensen Huang already stated that stock shortages will likely last until next year.

Thanks to the benefits of hindsight though, AMD is apparently preparing its partners for high demand whilst also issuing some measures to help combat against scalpers and bots for the Radeon RX 6000 and Ryzen 5000 launch. These measures include: Bot detection and management, CAPTCHA implementation, Purchase limits, Reservations, Manual order processing, Limit reseller sales (B2B), and Inventory-to-cart allocation.

Our top priority is to ensure gamers, enthusiasts and creators can easily purchase our AMD Radeon RX 6000 Series Graphics cards and AMD Ryzen 5000 Series processors at launch and thereafter,” the document says.

It’s hard to say whether any of these implementations will be made, as these are only recommendations made to AMD’s partners. It’s also hard to say if this will in fact prevent bots and scalpers completely, but it may help to hinder it a little bit at least, which will get a few more cards in the hands of real people.

Of course, AMD already stated that they are not looking to have a ‘paper launch’ for the Radeon RX 6000 GPU series, after fans were disappointed by the low stock availability for the RTX 30 series. Though, considering that the RTX 30 series hasn't gone too well in terms of supply and demand, many players may even switch over to the Red Team because of this, which will cause an even higher surge in demand than usual.

Still though, it's nice to see AMD at least try, as this will arguably be one of the biggest launches in graphics card history, judging by the demand for the RTX 30 series.

What do you think? Will any of these measures be put in place by AMD’s partners? If so, will they even help at all? And will you consider switching to AMD if you weren't able to get an RTX 30 card? Let us know!

Do you think AMD will have stock shortages for Radeon RX 6000 launch?

Would you consider switching to AMD if you couldn't get an RTX 30 GPU?

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20:38 Oct-21-2020

I have no doubt, there was no recent popular launch without shortages. Based on this, I do feel AMDs shortages won't be as bad as nVidia. But I doubt it is avoidable, especially with so many people wanting to upgrade, can't get upgrade from nVidia and likely will consider AMD. But at least AMD is doing right thing and is trying to prevent scalping to extent they can.

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20:40 Oct-21-2020

Though partially I suspect this could be leaked on purpose. Like, I am pretty sure AMD have their people looking at social media, I am pretty sure they know what is going on and this would be very convenient time to get some of that good grace from people who are struggling to get nVidia cards. Plus leak equals no commitment, since I am pretty sure they know they can't prevent shortage.

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20:41 Oct-21-2020

But at least they can get more cards in hands of gamers, which is definitely worth something. Still deliberate leak or not, good move AMD. I hope your marketing people learn from those, because god knows they flopped with Radeon too many times.

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19:24 Oct-21-2020

If AMD and Nvidia launched their low-end and mid range GPUs first there would have been very little issue with availability, especially for AMD since they are on TSMC. If they launched Navi 22 first with 40CUs and 36CUs at half the die size or less of the Navi21 then we'd have over double the cards available.

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18:01 Oct-21-2020

I think it's a good effort, and I think there are definitely some measures in there that would practically eliminate the probability for one person being able to buy more than one, atleast more than one from the same store anyway..... it just remains to be seen whether they choose to take AMDs advice or not..... it does look like AMD is atleast attempting to filter their partners though by requesting they reach out to AMD and tell them what measures they plan to take.

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17:11 Oct-21-2020

So... They basically admit they expect stock to be low?

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17:57 Oct-21-2020

ehh not really, however nice it is from amd it doesnt mean much for end user, bots or not bots, scalpers or not scalpers the demand is all time high regardless. I predict that stock issues will be somewhat similar as nvidias.

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18:31 Oct-21-2020

Yeah, let's be real, most people aren't going to be able to get one in the first month...... but atleast they maybe can be saved from suffering the insult to injury of going to ebay and seeing the cards with prices of 8 million dollars...... and atleast maybe those people who do get one will be people who are actually going to use them for their intended purpose.

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18:35 Oct-21-2020

Personally I'd rather see 3000 cards go to legit gamers than I would 1 million cards go to scalpers or miners..... but I do hope AMD atleast comes with a reasonable amount of stock.

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18:55 Oct-21-2020

yeah, (putting stock rumors aside) there are bazillion reasons why demand is so high, so far from youtubers like gamers nexus, techyescity, who have contacts with aib's and retailers reports that these people in this industry have never seen such high demand in their careers be it 5 years or 20. Scalpers/bots are weasel scum and im happy amd takes reasonable precautions from it but it wont make big difference, its simply impossible for retailers to stock 10k gpus intheirshops

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21:09 Oct-21-2020

Out of curiosity, anyone know of the highest scalp price for a 3080/3090 went for?

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23:56 Oct-21-2020

Looking at the "sold" listings on Ebay, the highest I could find was $100,000, and it was for a clay mockup..... a real one under that for 98,000..... keep in mind though, these are trolls bidding them up and then not paying.... no one is actually buying them for that price.

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16:43 Oct-21-2020

At least AMD are even making these recommendations. Unlike Nvidia, who prefer to speak about "unprecedented demand" rather than admitting to releasing the RTX 30 cards without proper stock then and for the mid-term. I hope AMD and its partners can avoid some of those mistakes. I don't expect full supply from the start, but hopefully it won't last that long.

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