There have been several game debacles already this year, so you might have to cast your mind back to the release of Aliens: Colonial Marines.
The game had a terrible reception overall; now, the Advertising Standards Authority have agreed that the early Aliens:CM Trailers were misleading, and should carry a disclaimer...
Although SEGA still maintains that the trailers were filmed using its final build engine, they accepted that the contents of the early trailers are misleading, and have agreed (only after being contacted by the Advertising Standards Authority, admittedly) to add a disclaimer on their website and any relevant Youtube videos to explain that the videos are only of the Demo version.
Although this is small recompense to those who were expecting an enjoyable game, it is refreshing to see a studio taking responsibility, at least to a small degree. The ASA said:
"We consider that with this disclaimer in place, customers are unlikely to get the impression that the trailer shows the finished product, and the ads are therefore unlikely to mislead."
The initial complaint letter was sent out by a Reddit user, "subpardave", who was outraged at the absurd difference between the trailer footage and the quality of the finished game. He said:
"The games industry - like any other - needs to be held accountable for blatantly deceiving the consumer. And doubly so when a wall of silence is the only response to resounding criticism for shipping a shoddy product, having shown off one with all the bells and whistles."
So, with at least some of the damage fixed, if not really apologised for, we can put it to rest; that is, until the next fiasco. Do you think the studios will learn from each others mistakes? Or is the money too important to them? Tell us your thoughts.