Tomb Raider Was Expected To Sell Upto 7.5 Million Copies During First Month

Written by Andrew Moynihan on Wed, Apr 10, 2013 9:00 AM
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Square Enix has said in the past that the sales of Tomb Raider, among several of its games, were below what they had expected.

They've now revealed just how much they were expecting to sell, and it's an incredible number...

The initial estimate was for 5-6 million units sold during the game's first month, but that was a conservative estimate; only 80-90% of the "real" sales potential of the game. The total sales in the first month instead were closer to 3.4 million - still a substantial number.

Other games such as Hitman Absolution and Sleeping Dogs also failed to hit their targets, despite selling over 5 million copies between them.

The most surprising thing to note here however is that digital sales are not included in these sales figures; something which boggles the mind even now. Steam even offered TF2 hats, which we all know guarantees at least a few million more sales [citation needed]. Although Steam is hesitant to give out sales numbers to press, they would almost certainly be available to publishers, and the games sold digitally must be worth at least the same as a retail copy.

It does beg the question as to where this money is going if Square Enix aren't apparently getting it. With the prevalence of digital gaming and downloads, I think we'll be seeing Square Enix's sales estimates getting further and further from the retail sales in the future.

Do you guys think Tomb Raider hit the sales estimates once you add digital sales? Would you say it was a successful game? Tell us your thoughts.

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07:13 Apr-11-2013

if they want more sale they shuld impliment multiplayer feature or end up like thq

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00:40 Oct-24-2013

I disagree. Wasting time on anything multi-player when everything in the game is based on being alone to survive, it's pointless.

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03:16 Apr-11-2013

they were expecting too much.
Even batman arkham city sold 4.6 million copies in first week.
Which was more enjoyable than this game. 5-6 million is too much to say.

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22:01 Apr-10-2013

Yes, I believe that with the digital sales, this game will have met expectations. Keep in mind that 3.4 million is still a huge number. Even if that was the only amount of hard copies bought, if those were all bought for the usual price of 60$, that's over 200,000,000$. That's a MASSIVE amount of money. I've only started playing it today, and I'm really enjoying it so far. I hope this won't discourage them from making another one...or another Hitman or Sleeping Dogs (although it will always be True Crime 3 to me) for that matter. 5 million in the first month is way too much to ask. The fact that they even got CLOSE to this number is astounding, so I hope they're not complaining about it. This game was EXTREMELY successful. :)

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11:15 Apr-10-2013

Does AMD's NEVER SETTLE promo count as a sale?

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13:59 Apr-10-2013

That's a good question since they had to acquire the codes somehow ;)

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11:02 Apr-10-2013

This was a big ask for its first month. Square Enix being very unrealistic with this estimate.

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10:49 Apr-10-2013

I can't believe they expected that many sales in the first month. That is crazy.

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10:00 Apr-10-2013

lol activision wannabes

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04:50 Apr-11-2013

nah it goes lol activision would-bes lol all these titles had extreme potential
Hitman: absolution, Sleeping Dogs (orginally from activision dubbed True Crime: Hong Kong) and Tomb Raider are much higher quality than anything Activision happens to offer at this moment in time :D

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09:40 Apr-10-2013

If there were no piracy it would have reached it

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09:34 Apr-10-2013

Oh My GOD!!!I love It.
thanks.

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09:29 Apr-10-2013

Thats just... WOW...Square Enix was estimating for too high.... I.... they.... nevermind....

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